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It’s going to be an amazing time here on SonyAlphaRumors. I am working daily to get closer to the final NEX-FF and A-mount mirrorless specs. I think it will be inetretsing for every photographer (also non Sony people) to read and learn mroe about the brand new cameras. if you want to be sure to not miss any of the upcoming rumors subscribe the RSS feed (Click here), Twitter (Click here) stream, Facebook fan page (Click here) and Google Plus page (Click here).

I know Nikon and Canon communities are many times larger than ours but for the first time we can get a tiny bit closer to them by breaking the 10,000 Facebook likes. So help me out by pushing the Sony news on your social networks! It’s time to let people know that great Sony stuff is coming soon!

Hasselblad (Click here) just launched the new Stellar website. Not a lot to see there a part of the different variations. No price and not shipping info are avaiable.

And here is the image of the Hasselblad Lunar Germany tour flyer.

P.S.: Some thoughts about the Sony-Hasselblad partnership by SAR reader Sam at Samdcruzphotography.com.

The Sony Hack project is still in a very early stage of development but I hope they can achieve some of the goals met by the guys from Magic Lantern. With the latest update they were able to add two amazing new features on the 5DmarkIII:
1) By exploiting unused dual ISO amplifiers on a sensor chip in the Canon 5D Mark III and 7D, new firmware allows you to record lighter parts of a scene at ISO 100 and darker portions at ISO 1600.
2) RAW video recording has been added.

Full details about the ML project can be read add magiclantern.fm. I hope Sony will take notice of these advancements. RAW video recording is one of the feature they could push into the next generation cameras.

via Engadget.

Sony Exmor and Exmor R CMOS Camera Sensors Explained

12mm Touit tested on the NEX-7 at DearSusans.
New Loan and Try progam from Sony Singapore.
Sony 100mm F2.8 Macro text at Yodobashi.
YASUHARA MADOKA 180 Lens For NEX at Fotorelax.
“What Lenses Did I Actually Use?” (Blogarithms)
RX100MII test at Quesabesde.
Sigma 18-35mm lens test at LensTip.
Sony RX100 II review at Trustedreviews.
Sony SmartWatch 2 confirmed for September 9 launch (Electronista).
F5 and F55 firmware timeline at Sony Community.
4K Faq at Sony Blog.
RX100MII field test at DSLRmagazine.
Zeiss 50mm lens test at Mobile01.
Zeiss 32mm lens test at Fstoppers.
Zeiss 12mm lens test at SonyAlphaLab.
Sony Patent Reveals Plan to Start Tagging Photos with Vital Signs at PetaPixel.
The Indonesian First Lady uses the NEX-7 (Instagram).
A Lens Tube patent at by Sony (pdf file).

Watch this video made by the Wvil creator group. It shows you a concept camera that works just like the soon to come Sony version. I don’t know yet if Sony made an agreement with them to “acquire” their idea. Now I am very curious to see Sony’s real thing!

Crash – FS700 SLOG2 test from TobyLoc on Vimeo.

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There is a NEX camera only a very few here on SAR own. But it’s a camera that can do things no other NEX can do. It’s the NEX-FS700 camcorder. Toby Lockerbie had the chance to preview of the new firmware upgrade for the Sony FS-700 and you can read more about it at Redsharknews (Click here). In short he says that “ISO2000 now looks like ISO640”! Now that’s the kind of firmware upgrade we would love to see on all Sony cameras…Obviously without that 500 Euro extra to pay :)

UPDATE: Our reader Peter Prevec (Click here) did some tests on FS700 with the new 3.0 firmware last week. High ISO noise and S-LOG2 vs. CINE4.

From late July until mid August I will be on vacation to my girlfriends family in France. But bad for me (and good for you) this will be a very busy rumor time with plenty of leaks to come. But between one rumor and another I will try to get some rest and enjoy some time with my family and friends by tasting the mysterious red drink the Frenchman call “vin” :)

And I thought it could be an idea to schedule some articles written by SAR readers so that they can be posted on SAR while I am lying under the sun. So you feel free to send me your articles you want to be posted here at sonyalpharumors@gmail.com. Please send full text and pictures and the credit you want me to add. You are obviously allowed to link back to your personal blog and it may help some of you to become famous :)

So what kind of article are welcome on SAR? First of all want I don’t need are reviews of cameras and lenses that are already well know and out for a long time. I am more interested in real field work narrations (travel stories, fashion photography, extreme conditions reportages). I also like to read curious and funny stories. Small tips and tricks reports are also welcome. In short, stories that usually don’t get posted on classic photography review sites :)

One more idea to save me time: Use DealsRunner.com to submit the SOny deals you find on web. Doing so displays the deals on the right sidebar on SAR and you will help other readers to see and grab the deal. It works without my moderation..instantaneously!

This may turn out to be a good deal for us, I can get some couple of hours per day offline and you can promote yourself. Thanks you!

Andrea
sonyalpharumors@gmail.com