The Online Photographer (Click here) wrote an article about Sony’s big risk from a marketing persepctive: “Where that kind of word-of-mouth from actual consumers doesn’t help so much is when you have a good product that doesn’t appeal from a sales standpoint, such that nobody buys it. Ask all the moviemakers who create superior films but don’t have the marketing muscle to get them noticed. That’s more likely to be what might happen to the A77.”

Sony A77 Hands On First Impressions at Alphamountworld (Click here): “I had my wife take a look through the viewfinder, she was unaware that the new cameras didn’t have optical viewfinders. She’s owned her own KM7D for a few months now that has a very decent optical finder -so she’s no stranger to using an optical finder. For the first minute or so, she just commented on how large the view was in the A77 and how much information was displayed. Then it hit her, and she asked me how the viewfinder auto dimmed and brightened on its own and how all that information was on the screen. It was then that I revealed to her that it was an electronic viewfinder, not an optical one.”Wow” she exclaimed. “.

Sony Alpha A77 vs A65 SLT Hands On Preview at ePhotozine (Click here): “The Sony Alpha A77 and A65 are capable of producing some excellent photos, with great colour, detail and extremely solid exposure performance. Reds are extremely vibrant and colourful and the cameras both produce excellent JPEG output straight from the camera on default settings. Noise control is very good with low noise right up to high ISO settings. The cameras also offer continuous focus when using the video mode.“.

Sony A77 and NEX-7 first look at Amateur Photographer (Click here). A77 image samples at Sony (Click here). A77 e beauty images at Planetyawn (Click here). A77 images on Flickr (Click here). Italian A77 preview at Minoltasonyclub (Click here).

And here is a Trinavi simulation at Sony Japan (Click here).

ALL Preorder links:
Sony NEX-7 body only at Amazon, Adorama, Jessops UK and Sonystore.
Sony NEX-7 with 18-55mm lens at Amazon, BHphoto (notification only) and Sonystore.
Zeiss 24mm f/1.8 E-mount at Amazon, Adorama, Bhphoto (notification only) and Sonystore. Sony A77 with 16-50mm lens at Amazon, Adorama, Jessops UK and Sonystore.
Sony A77 body only at Amazon, Adorama, Jessops UK and Sonystore.
Sony A65 with 18-55mm lens at Amazon, Adorama, Bhphoto (notification only), Jessops UK and Sonystore.
Sony A65 body only at Amazon, Adorama, Bhphoto (notification only), Jessops UK and Sonystore.
Sony NEX-5N with 18-55mm lens at Amazon, Adorama, Bhphoto, Jessops UK and Sonystore.
Sony NEX-5N at Amazon, Adorama, Bhphoto, and Sonystore.
Sony 50mm f/1.8 at BHphoto (notification only), Adorama and Sonystore.
Sony 55-210mm E-mount at Amazon, Adorama, Bhphoto (notification only) and Sonystore.

Sony UK posted the full Q&A session video from Paul Genge on youtube. You can see it here on the top of this post. Enjoy!

Click on the links to download the document (These are all pdf’s via Alphaforum. Thanks!). UPDATE: Links fixed!

SLT-A65
SLT-A77
NEX-5N
NEX-5N Handbook
NEX-7

As you see the only camera that has a Handbook is the NEX-5n as it is already in Stock at he new Sony NEX-5N is now in Stock at Sonystore US (Click here), Sonystore Canada (Click here), Amazon UK (Click here) and on [shoplink 8638 ebay]eBay (Click here)[/shoplink].

Click the link below to see the live streaming of the Sony IFA presentation in Berlin.
http://www.ifa-tv.de/webcasts2011/sony/index2.html

UPDATE: Presentation has finsihed.

Sony NEX-C3 16mm Lens Kit Unboxing (via SonyAlphaNex).

Panasonic Lumix GF3 vs Olympus PEN EP-3 vs Sony NEX-C3 – Which one to buy? (Digitalrev).

Sony introduces ‘How-to’ Video Guides (Photographyblog).

Sony Cyber-shot DSC-HX7V Review (Photographyblog).

Review of the creative SLR Magic NEX 28mm F2.8 (EosHD).

Sony NEX-C3 Photos (Photographyblog).

Sony Alpha NEX-5 Review with New Firmware (ePhotozine)

Do your lenses adapt to the Sony A77 a-mount? (EosHD).

Sony’s Big Mistake (TheOnlinePhotographer).

Silkypix now supports the NEX-C3 and A35.

Adobe Lightroom 3.5 and ACR 6.5 release candidates do support the Sony’s NEX-C3 and SLT-A35 (Dpreview).

Autofocus test: Sony A77 vs Canon 7D

And here is the next list of Sony related news and previews:

Finally we have the first NEX-5N review made by the Korean team of Slrclub. They are real pros and there are many image samples and charts and other useful stuff. But Koreans are stubborn and do publish they articles as Jpeg! This makes it impossible to use the google translation tool :(
A77 and A65 images samples at Naver.com (Scroll down to find them).
Sony Alpha A77 SLT Sample Photos at ePhotozine.
Sony A65 Smaple Photos at ePhotozine.
Sony NEX 50mm f/1.8 OSS Lens Sample Photos at ePhotozine.
NEX-5N demolishes EP-3 at high ISOs (even beats 5D Mk II, Nikon D7000 at EosHD.
Sony A77 and Pentax K20D are Looking so Alike! (RiceHigh)
A77 vs A35 RAW comparison at Dpreview forum.
Esto va en serio (This is serious) at Quesabesde.
And again tons of image samples at ePrice.
Four new Sony lenses and one very unique adapter at Dcresource.
Press event in Hong Kong by DigitalSina.
Lots of taiwanese press event videos at mobile01.
Sony A77 continuous speed 12fps video on youtube.
Fast select focus point on youtube.
AF speed test on youtube.
Sneak Peek! New Sony a77 DSLR Camera & Kit Lens on youtube.
How to move the Sony A77 LCD on youtube.
Sony A77 at CHIP Online Germany on youtube.

If you really want to read all the news tha you should also take a look again at the two other news summary we alread posted during the last two days:
The first link summary the day of the announcement (Click here).
A second summary the day after (Click here).

I confess that I epxected the A77 to easily outsell the NEX-7. But if you take a look at the Amazon camera bestseller ranking (Click here) the NEX-7 body only sells better than the Sony A77 with 16-50mm lens! Sony never have been that close to become Number One!

Most sold cameras at Amazon (Click on the names to see the camera):

Position 3: Sony NEX-7 body only
Position 10: Sony A77 with 16-50mm lens
Position 12: Sony A77 body only
Position 16: Sony NEX-5N with 18-55mm lens
Position 22: Sony NEX-7 with 18-55mm lens
Position 28: Silver Sony NEX-5N with 18-55mm lens
Position 30: Sony A65 body only
Position 34: Sony NEX-5N body only
Position 36: Sony A65 with 18-55mm lens

Situation of the Amazon rankings do change hourly!

P.S.: Those are all preorder links I have now. Feel free to send me links if you find more stores!!!

Sony A77 with 16-50mm lens at Amazon (Click here), Jessops UK (Click here) and Sonystore (Click here).
Sony A77 body only at Amazon (Click here), Jessops UK (Click here) and Sonystore (Click here).
Sony A65 with 18-55mm lens at Amazon (Click here), Bhphoto (notification only), Jessops UK (Click here) and Sonystore (Click here).
Sony A65 body only at Amazon (Click here), Bhphoto (notification only), Jessops UK (Click here) and Sonystore (Click here).
Sony NEX-7 body only at Amazon (Click here), Jessops UK (Click here) and Sonystore (Click here).
Sony NEX-7 with 18-55mm lens at Amazon (Click here), BHphoto (notification only) and Sonystore (Click here).
Sony NEX-5N with 18-55mm lens at Amazon (Click here), Bhphoto (notification only), Jessops UK (Click here) and Sonystore (Click here).
Sony NEX-5N at Amazon (Click here), Bhphoto (notification only) and Sonystore (Click here).
Zeiss 24mm f/1.8 E-mount at Amazon (Click here), Bhphoto (notification only) and Sonystore (Click here).
Sony 50mm f/1.8 at BHphoto (notification only) and Sonystore (Click here).
Sony 55-210mm E-mount at Amazon (Click here), Bhphoto (notification only) and Sonystore (Click here).