You can download the full presentation at Sony.net (Click here). You can also click on the thumbnails below to enlarge the image. So what are the key info?
– Sony is already the number one producer of CCD image sensors and want’s to become number one in the CMOS market too.
– The biggest market for image sensors is the cellular market (Example: The iPhone 4 uses a Sony sensor)
– Sony is working to increase, both image quality and frame rate.

But here is the real big news: Sony wants to create a “Super Reality” sensor that surpasses Human Vision. That’s why they created a new filter layout which includes “W” pixels (no color) to increase the dynamic range. At first look this will come at cost of the color information but I guess Sony has some kind of “secret” weapon to avoid that. Can’t wait to see such a senor in use in a “real” camera.

Personal note: Would love if Sony sensors could come close to the B&W image quality of [shoplink 8756 ebay]medium format cameras[/shoplink].

Since yesterday I am getting messages from readers saying that there is an error on SAR. My technician told to me that IE8 got an update yesterday and it doesn’t read some javascript well. That’s why those of you browsing with IE8 are having problems displaying the website. I am trying to fix the issue but I strongly recommend you to upgrade to IE9 or use any other browser like Safari, Chrome or Firefox.What is important is that you understand that it is not our fault, it is Microsoft that made a mess ;)

Thanks for your understanding!

The Online Photographer (Click here) wrote an article about Sony’s big risk from a marketing persepctive: “Where that kind of word-of-mouth from actual consumers doesn’t help so much is when you have a good product that doesn’t appeal from a sales standpoint, such that nobody buys it. Ask all the moviemakers who create superior films but don’t have the marketing muscle to get them noticed. That’s more likely to be what might happen to the A77.”

Sony A77 Hands On First Impressions at Alphamountworld (Click here): “I had my wife take a look through the viewfinder, she was unaware that the new cameras didn’t have optical viewfinders. She’s owned her own KM7D for a few months now that has a very decent optical finder -so she’s no stranger to using an optical finder. For the first minute or so, she just commented on how large the view was in the A77 and how much information was displayed. Then it hit her, and she asked me how the viewfinder auto dimmed and brightened on its own and how all that information was on the screen. It was then that I revealed to her that it was an electronic viewfinder, not an optical one.”Wow” she exclaimed. “.

Sony Alpha A77 vs A65 SLT Hands On Preview at ePhotozine (Click here): “The Sony Alpha A77 and A65 are capable of producing some excellent photos, with great colour, detail and extremely solid exposure performance. Reds are extremely vibrant and colourful and the cameras both produce excellent JPEG output straight from the camera on default settings. Noise control is very good with low noise right up to high ISO settings. The cameras also offer continuous focus when using the video mode.“.

Sony A77 and NEX-7 first look at Amateur Photographer (Click here). A77 image samples at Sony (Click here). A77 e beauty images at Planetyawn (Click here). A77 images on Flickr (Click here). Italian A77 preview at Minoltasonyclub (Click here).

And here is a Trinavi simulation at Sony Japan (Click here).

ALL Preorder links:
Sony NEX-7 body only at Amazon, Adorama, Jessops UK and Sonystore.
Sony NEX-7 with 18-55mm lens at Amazon, BHphoto (notification only) and Sonystore.
Zeiss 24mm f/1.8 E-mount at Amazon, Adorama, Bhphoto (notification only) and Sonystore. Sony A77 with 16-50mm lens at Amazon, Adorama, Jessops UK and Sonystore.
Sony A77 body only at Amazon, Adorama, Jessops UK and Sonystore.
Sony A65 with 18-55mm lens at Amazon, Adorama, Bhphoto (notification only), Jessops UK and Sonystore.
Sony A65 body only at Amazon, Adorama, Bhphoto (notification only), Jessops UK and Sonystore.
Sony NEX-5N with 18-55mm lens at Amazon, Adorama, Bhphoto, Jessops UK and Sonystore.
Sony NEX-5N at Amazon, Adorama, Bhphoto, and Sonystore.
Sony 50mm f/1.8 at BHphoto (notification only), Adorama and Sonystore.
Sony 55-210mm E-mount at Amazon, Adorama, Bhphoto (notification only) and Sonystore.

Sony UK posted the full Q&A session video from Paul Genge on youtube. You can see it here on the top of this post. Enjoy!

Click on the links to download the document (These are all pdf’s via Alphaforum. Thanks!). UPDATE: Links fixed!

SLT-A65
SLT-A77
NEX-5N
NEX-5N Handbook
NEX-7

As you see the only camera that has a Handbook is the NEX-5n as it is already in Stock at he new Sony NEX-5N is now in Stock at Sonystore US (Click here), Sonystore Canada (Click here), Amazon UK (Click here) and on [shoplink 8638 ebay]eBay (Click here)[/shoplink].

Click the link below to see the live streaming of the Sony IFA presentation in Berlin.
http://www.ifa-tv.de/webcasts2011/sony/index2.html

UPDATE: Presentation has finsihed.

Sony NEX-C3 16mm Lens Kit Unboxing (via SonyAlphaNex).

Panasonic Lumix GF3 vs Olympus PEN EP-3 vs Sony NEX-C3 – Which one to buy? (Digitalrev).

Sony introduces ‘How-to’ Video Guides (Photographyblog).

Sony Cyber-shot DSC-HX7V Review (Photographyblog).

Review of the creative SLR Magic NEX 28mm F2.8 (EosHD).

Sony NEX-C3 Photos (Photographyblog).

Sony Alpha NEX-5 Review with New Firmware (ePhotozine)

Do your lenses adapt to the Sony A77 a-mount? (EosHD).

Sony’s Big Mistake (TheOnlinePhotographer).

Silkypix now supports the NEX-C3 and A35.

Adobe Lightroom 3.5 and ACR 6.5 release candidates do support the Sony’s NEX-C3 and SLT-A35 (Dpreview).