Astrhori will announce this new 6.5mm f/2 fisheye APS-C E-mount manual focusing lens on March 25.

The super versatile PGYTECH card reader got a 20% discount on Amazon (Click here).

More hot deals:

• You get the 4-Pack Airtags for $64 only at Amazon (click here). I use them to track all my gear with these tools.
• OWC 960GB T4.0 generation Type A card for the lowest price ever on Amazon (Click here). You also save big on the 480GB and 240GB cards
• Lowest price ever now on this Sony TOUGH Sd card sold by Amazon (Click here).
• $70 discount on the Kingston 1TB SD card sold by Amazon (click here).
• Until 30 March, you can save 30% on your Luminar purchase (click here) when you use our checkout code ‘SAR30’.
• The Samyang/Rokinon 135mm f/1.8 FE lens now sells for its lowest price ever at $622 on Amazon and BHphoto.
• Alphagvrd launched this new E-mount sensor cap with built-in Airtag support. You can preorder it now (Click here) with a 15% discount using the checkout code “Creative Weapon”.

TTartisan announced new 14mm f/3.5 pancake autofocus APS-C E-mount lens. You can order it now at Pergear. Preorders should open soon on their Amazon store and on their TTartisan store.

Here the first reviews:

Until 30 March, you can save 30% on your Luminar purchase (click here) when you use our checkout code ‘SAR30’.

More hot deals:

• You get the 4-Pack Airtags for $64 only at Amazon (click here). I use them to track all my gear with these tools.
• OWC 960GB T4.0 generation Type A card for the lowest price ever on Amazon (Click here). You also save big on the 480GB and 240GB cards
• Lowest price ever now on this Sony TOUGH Sd card sold by Amazon (Click here).
• $70 discount on the Kingston 1TB SD card sold by Amazon (click here).
• Until 30 March, you can save 30% on your Luminar purchase (click here) when you use our checkout code ‘SAR30’.
• The Samyang/Rokinon 135mm f/1.8 FE lens now sells for its lowest price ever at $622 on Amazon and BHphoto.
• Alphagvrd launched this new E-mount sensor cap with built-in Airtag support. You can preorder it now (Click here) with a 15% discount using the checkout code “Creative Weapon”.

Premium compact cameras with a fixed lens such as the Fujifilm X100VI, the Leica Q3 and the Ricoh GR are currently selling like hot cakes. And today Fujifilm has announced the new GFX100RF medium format fixed lens camera. Full specs, pricing information and pre-orders can be found at BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, WexUK.

Once again, I’d like to emphasize that Sony really missed out on this momentum. Kudos to Fujifilm for taking the risk of making a fixed lens medium format camera. I’m not sure how well this camera will sell: It lacks IBIS, it has a slow lens (28mm f/3.1 full-frame equivalent), and it’s larger than comparable full-frame fixed-lens cameras like the Sony RX1rII.

I still think that the improvement in image quality of this ‘small’ medium format sensor over full-frame is hardly noticeable in practice. That’s why I hope that when Sony enter the medium format sector, they use the much larger 53x40mm sensor instead:

x

However, the real highlight of this year for Sony would be the release of a new RX1 camera with an improved menu, battery life and autofocus. It has the same form factor, even the same Zeiss lens and a 61 MP sensor inside. I think that would be a real big seller, don’t you?

Sony announced the new $35,000 Ocelluss Camera Tracking System. You can preorder it now at BHphoto (Click here). If you wonder why this thing is that expensive you can read a full presentation on Explora.

During a Q&A Tamron was asked about the effects of tariffs:

We will be affected to some extent by the increase in tariffs on China, but in response to the increase in tariffs on China during the previous Trump administration, we have been gradually transferring production of the affected parts from China to Vietnam since then. The company’s own brand, as shown in the photo, will be particularly affected, but for our own brand, we will leave some models produced in China and have already transferred about 85% of production to Vietnam and Aomori outside of China, so we believe the impact will be minor.

I wonder how much Sony will be effected by this. Sony does produce most Alpha cameras in Vietnam but I guess there is a chance Tariffs on Vietnam and also Japanese products might be coming too.

Important note: Leave out politics in the discussion. I don’t care about reading your political position. This is purely about a discussion about economic effects on the camera industry. Every political comment will be removed. Every reasonable economic discussion is ok.

via DClife