The Japanese BCN association collects the real sales data form about 50% of the Japanese stores. So their numbers are the most reliable indication about the market situation. Today the published this articles that shows the most sold cameras of the whole year 2023. These are sales in terms of “numbers” (not value) and with both body and kit versions added.

1. Sony ZV-E10
2. Sony A6400
3. Canon R50
4. Canon R10
5. Canon M2
6. Olympus E-P7
7. Nikon ZFc
8. Olympus E-PL10
9. Olympus E-M10IV
10. Sony A7IV

We don’t have such reliable rankings outside of Japan. All you can do is check out those rankings:

• Amazon US Bestellers (ZV-E10 is on top along the A6400 and A6700 cameras).
• Amazon Germany Bestsellers (Sony Full Frame cameras selling well)
• Amazon UK Bestsellers

Damn that ZV-E10 is a killer….not matter how much I don’t like it…seems like Instagrammers TikTokkers and Vloggers are ruling the world now :)

You can buy it now at Amazon US&EU, BHphoto, Adorama.

Youtuber reviews:

You can preorder it now at BHphoto, Amazon and Adorama (where it’s named “Flashpoint”).

These were the top ten best selling lenses at Yodobashi During the Second Half of December 2023:

• Sony FE 24-70mm F2.8 GM II
• Sony FE 20-70mm F4 G
• Nikon NIKKOR Z 135mm f/1.8 S Plena
• Canon RF100-400mm F5.6-8 IS USM
• Nikon NIKKOR Z 24-120mm f/4 S
• Canon RF70-200mm F2.8 L IS USM
• Tamron 28-200mm F/2.8-5.6 Di III RXD (E mount)
• Canon RF200-800mm F6.3-9 IS USM
• Canon RF24-105mm F4 L IS USM
• Tamron 28-75mm F/2.8 Di III VXD G2 (E mount)

Four E-mount lenses on top are not bad at all! Now let’s hope to see that new 85mm GMII soon ;)

Currently Amazon Germany/UK/Italy is offering a ton of superb deals on Sony cameras and lenses (Click here and search the GREEN coupon code mark like the one on the screenshot on top). But third party scammers are sometimes trying to fool you with even lower prices! To not make sure you get robbed…once you click on those links make sure that 1) seller is Amazon (see screenshots below) 2) Only legit deals have the coupon code offer displayed (again see screenshots below)!

Here is a selection of deals (Click on it and than select “Amazon” as seller!):

• 100 Euro off on the 20-70mm f/4.0 G.
• 100 Euro off on the 16-55mm G.
• 100 Euro off on the 16-35mm G.
• 100 Euro off on the 50mm f/2.5.
• 70 Euro off on the 15mm f/1.7.
• 70 Euro off on the 10-20mm.

HOW TO AVOID scam and FIND the LEGIT deals:

ONE:

When you search for Sony lenses it happens that a lower price third party seller seems to offer this lens for an even lower price. Please DO NOT BUY!

TWO:

Make sure the seller is “Amazon”:

THREE:

The real deal has the coupon code option like this one:

You might remember back in the days when Hasselblad made “luxurious” versions of Sony cameras. One of the was the Hasselblad Lunar. You can buy it now Open Box for $4,000 “only” on eBay!

Hassleblad also made their version of the Sony RX100 cameras named Hasselblad Stellar (can also be found here on eBay).

And they also made the Full Frame E-mount Hasselblad Lusso (SAR article here) and the A-mount Hasselblad HV (SAR article here). Dind’t find those on eBay tough.