Our reader Wojtek made these nice size comparisons that clearly do show how Sony keeps increasing the Alpha cameras with every new generation. A chance to express my “rant” on the need of a Bigger body ASAP instead of letting us torture with incremental increases (see video on top).

Preorders (shipment start Feb 23):
Sony A9III at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. Calumet. WexUK.
Sony 300mm at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. Calumet. WexUK.
Sonny A9III Vertical Grip at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. Calumet. WexUK.
Sony Holiday deals now live at BHphoto, Adorama and Amazon.
Sony Europe 500 Euro/Pounds cashback at FotoErhardt, FotoKoch, Calumet, WexUK, Amazon EU.

Sony Japan published this table. The lenses with the mark “*1” will get a firmware update in December to make them compatible with the A9III. While the lenses with the mark “*2” will always have an aperture value that is fixed at the aperture value set for the first frame.

Here are the notes (google translated from Japanese):

1: A software update of the lens body is required. The software is scheduled to be released after December 2023.

2: When shooting continuously at 60 frames/second or 120 frames/second, the lens aperture value is fixed at the aperture value set for the first frame. By setting the ISO sensitivity setting to AUTO or using the shooting mode in P/A mode, it is possible to achieve appropriate exposure according to changes in subject brightness even during continuous shooting.

via Asobinet

Sony reported a +11% revenue compared to last year. Sony did not report other details about the camera market situation. All we know from previous Sony manager interviews is that Sony has strong sales in China and more in general in the vlogger segment.

Link to the full report: sony.com/en/SonyInfo/IR/

Sony A7R V Review – Master of Many Trades

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
The Fastest Glass Money Can Buy (Explora).
28mm Is The Ultimate Street Lens? (Matti Sulanto).
What is Lens Diffraction? (42West).
One Lens Film // Sony ZV-E1 + 20mm F1.8 G (Chris Brockhurst).
Gifts for the Photographer Who Has It All (Explora).
What is Lens Flare? And How to Avoid It (42West).

Follow our new Youtube channel.
Join our new SonyAlphaForum and Ai-Imagelab forum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group.
Sony A1 group.
Sony A9 series group.
Sony A7r series group.
Sony A7s series group.
Sony A7 series group.

Back in September Sony registered three new camera models in China. We now know what two of them are (The LR1 and the A9III). The third model is definitely a new video oriented model.

• “WW559681” code was for the LR1
• “WW459276” code was for the A9III
• “WW279317” is definitely a new video oriented camera because it’s produced in Shanghai were Sony makes video cameras. So this could be for example a new FX6 or FX9 successor!

So this is it, no A7sIV or A1II coming any time soon. In January we will likely get this new FX6/FX9 or other video camera.

Thanks NYA

Our reader Paul (Thanks!) sent us these two images of the new Sigma 70-200mm FE lens and wrote:

The rep couldn’t give me a price or official release date other than “It’ll be next month”.
He also was surprised by how light it was. “And everyone thought it would be heavy.”
I’d say it somewhat like holding a Tamron 70/180 which I was holding right before going to sigma to check it out. I’ve also owned the Sony 70-200 and that’s how I know the weight was less than that. I am curious if this was possibly an early copy and they maybe shed weight or need to add something to it. But it was a working copy.
It’s internal zoom and the lens has super smooth rings. Images looked sharp too. There’s custom 1/2 switches that they couldn’t tell me what it was for yet.
My downside to it would definitely be that it’s really long.

Tamron 70-180mm f2.8 VC VXD G2 Sony E | Video Review

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Protective Gear for Landscape Photography (Explora).
How to Utilize the Adobe Color Wheel (42West).
Sony AX53 vs. Sony AX43. Which One is Better? By Patrick Murphy-Racey
Mastering Macro Photography: Choosing the Right Focal Length | Laowa Macro Master Class (Youtube Laowa).
Small Sensors for Small Subjects? Advantages of the Secret Weapon for Macro Photography (Thomas Eisl).
SIGMA Nomenclature: What to Know About SIGMA’s Lenses, Acronyms, and More (42West).
What Is Your Favorite Camera Bag? (Explora).

Follow our new Youtube channel.
Join our new SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group.
Sony A1 group.
Sony A9 series group.
Sony A7r series group.
Sony A7s series group.
Sony A7 series group.