About those rumors: I have no idea who sent them and 90% of the times they turn out to be wrong. But, it happened in the past that a couple of those were right. So I will post them today, and we all together can eventually keep track of this. If one of the sources turns out to be right than we will know we can trust it a bit more!

Source 1:

FX8 is confirmed. I’ve heard many rental houses talking about it.

Source 2:

Canon is debuting a new 400mm f/2.8 with built in 1.4x TC in Italy at the 2026 Winter Olympics for all their Press Photographers to use during the Olympics to match what Nikon has done. When Canon released the R1, Sony instantly took the shine away with the debut of the α1ii last November. What do you think Sony is going to do at the 2026 Winter Olympics if Canon is giving the press access to a brand new 400mm f/2.8 with sharper optics and built in TC? I think you know the answer to that…

Source 3:

There are major problems with the delivery of Sony products in Europe due to problems with the warehouse in Germany. Retailers in several countries are having major problems with getting goods delivered. The problems are said to have started in April, and have still not been resolved

Source 4;

Nikon Z9/Z8 sensor exclusivity expires soon.
The Sony A7V uses the same (revised) fast sensor that can do oversampling 4k 60 from 8k 60 etc. but now with perfect Sony AI autofocus and open third party lenses and better battery.
So this is the sensor A7V will use and it will be cheaper than Z8.
Hope they use good cooling.

Brightin star announced the third version of this 50mm f/1.4 manual focusing APS-C E-mount lens you can get now for $119 on Amazon.

Just like told you yesterday a possible Sony A/V info spruce contacted me again tonight. I wanted to thank him again for the info and ask him one more question: Aside from the Sony A/V…did you get hint about what else is coming next from Sony when it comes to cameras and lenses? Possible outlook for 2026?

Thanks!

The new lens is now available for preorder at $299 from both Amazon and 7Artisans.

UPDATE: There is also a review from SonyAlphaBlog:

it is quite big and heavy with good build quality and a nice aperture ring. Sharpness is good in the centre reaching excellence at F4 and color rendition is very good. CA are low , distortion is reasonable

Laowa has displayed the images and specs of size new lenses:

• AF FF 200mm F2.0 C-Dreamer
• FF II TS 35mm F2.8 C-Dreamer Macro 0.5X
• FF II TS 17mm F4 C-Dreamer
• AF FF 180mm F4.5 CA-Dreamer Macro 1.5X
• FF Sunlight 40-80mm T4.5 2X Anamorphic Zoom
• FF Sunlight 70-135mm T4.5 2X Anamorphic Zoom

And here is a new Laowa 200mm Q&A video with Matt Granger:

About an hour ago, someone used the contact form to send me new info about the Sony A7V. Since no email was provided, this is my only way to respond:

First of all — thank you!
Second, if you have any photo or visual evidence to support your info, feel free to share it. And don’t worry — I will absolutely keep it private if that’s what you prefer.

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To all my readers: Please be patient — I’m carefully triple-checking every rumor I receive about the A7V… but yes, it’s the next Sony Alpha camera on the roadmap.
Stay tuned — and stay calm 😉

The Nikkei Industry Map Financial Yearbook includes detailed shipment data for Japanese mirrorless camera manufacturers, offering an exact breakdown of the global camera market:

2024

1. Canon: 2.05 million units
2. Sony: 1.63 million units
3. Nikon: 760,000 units
4. Fujifilm: 490,000 units
5. Panasonic: 160,000 units
6. OM Digital: 130,000 units

2023

1. Canon: 1.96 million units
2. Sony: 1.53 million units
3. Nikon: 630,000 units
4. Fujifilm: 380,000 units
5. Panasonic: 140,000 units
6. OM Digital: 120,000 units

2022

1. Canon: 1.54 million units
2. Sony: 1.25 million units
3. Nikon: 530,000 units
4. Fujifilm: 360,000 units
5. Panasonic: 140,000 units
6. OM Digital: 140,000 units

2021

1. Sony: 1.4 million units
2. Canon: 1.17 million units
3. Fujifilm: 400,000 units
4. Nikon: 290,000 units
5. OM Digital: 200,000 units
6. Panasonic: 180,000 units

Mirrorless Market Trends (2021–2025)
The figures discussed here refer specifically to mirrorless camera shipments, excluding DSLRs and compact digital cameras. From 2021 through 2025, the data shows a clear upward trend in the mirrorless market.
Nikon, in particular, has steadily increased its shipments—gaining roughly 100,000 units each year.

According to the Nikkei Industry Map, Canon reclaimed the top spot from Sony in 2022. By 2024, Canon’s mirrorless shipments alone surpassed 2 million units, solidifying its dominance. Sony remains stable but hasn’t shown much aggressive growth recently. Perhaps it’s time for Sony to move beyond incremental updates and introduce more innovative, cutting-edge models.

Fujifilm rebounded past 400,000 units in 2024, while Panasonic and OM Digital continue to trail behind the top four manufacturers.

Canon Stays Strong — Compact Digital Cameras Update
Canon not only led in mirrorless and DSLR shipments in 2024, but it’s also gearing up to take the lead in the compact digital camera segment. Currently, Sony holds the top position with 470,000 units shipped, followed closely by Canon at 430,000 units.

Canon has announced plans to boost production of compact digital cameras starting January 2025, and its new PowerShot V1 model is already on the way. This could enable Canon to overtake Sony in the compact segment and achieve a “triple crown”: leading in mirrorless, DSLR, and compact digital camera shipments.

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via DClife