You can finally preorder the 1TB Angelbird Type A card at Amazon US and BHphoto.

Til Angelbirds announcement Type A cards had all the negatives and no positives for us Sony camera owners: They were terribly expensive, and still slower than CFexpress Type B cards.

Now we can finally benefit of more reasonable pricing. The merit goes to my Austrian neighbor that launched a 1TB card for $499. In this video I will walk you through why I am going to buy two of those cards and why I still believe Sony has to jump on the Type B cards wagon on future bigger and faster High End camera models:

Nikkei interviewed Shigeki Ishizuka. Here are a couple of interesting points:

• Hew knew that smartphones would eat into the digital camera market shares (starting in 2012). That’s why he thought Sony had to go with a new E-mount system. As you can’t change lenses on your smartphone, you can differentiate yourself with that.
• When we saw how successful the RX1 became in November 2012 we knew that we now have to go Full Frame E-mount
• In 2013 the goal was set to become number one in the interchangeable camera system. It was named “A1 Project” (becoming number one with Alpha).
• The first generation A7 was a success but it didn’t last long. The image quality was fine but autofocus was bad.
• But we knew back than that Full Frame mirrorless would take the world by storm.
• They also had the advantage that Sony knew how to make video while classic camera manufacturers had much less expertise
• We were the underdogs, and we played “weak” so that the big players wouldn’t notice our coming

The plan worked out…but what about now? I shared my thoughts on the Sony’s past and on what Sony should do in the future in this video:

Jay gives LOTS of detail about recent FX3 firmware upgrades, why shuttle angle and open gate still aren’t there, why Sony Alpha and Cinema cameras are still different. All of the questions that sony users have are asked here! The answers are as open as they can make them – but it’s clear that Sony is listening. And it is NOT clear that the FX3 firmware upgrades will ever make it back to the A7S3… :-(

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Thanks “trupledes” ;-)

This is the first image of the new lens shared by Pergear. Full lens specs and pricing will be announced in May. There is also a new image of the 27mm f/1.2 XF lens for Fuji. This lens is likely to be announced sometimes in late 2023 as E-mount version too.

We all know Sony will launch a 300mm f/2.8 GM prime lens by end of 2023 (the lens list listed here at BH). But in my latest video I bring you my case why this new Canon 100-300mm f/2.8 lens makes much more sense than owning a 300mm prime. Yes, the Sony will cost $2-3000 less than the Canon, but the 100-300mm L is much more flexible and can be used for a variety of different scenarios. You might end up saving money because this one lens is good enough to replace a couple of primes and zooms!

So I hope Sony will make such a lens too. But I also have one more deeper secret hope: Sigma doing an E-mount version of their famous 120-300mm f/2.8 lens that still sells for $3,600 only at Amazon. Nearly one third of the price of the Canon!

What do you think, would you buy a Sigma 120-300mm f/2.8 FE lens?

Canon announced the impressive 100-300mm f/2.8. it also carries an impressive price :)

With a 2x converter this becomes a 200-600mm f/5.6 lens. What do you think…should Sony make such a lens too?

Finally we can have affordable CFexpress Type A cards! Angelbird just announced the new 1TB card for $499. The card is in Stock on their website but it will soon be available on their Amazon store page too. By comparison the Sony 640Gb card costs $1210 and is a tiny bit slower than the Angelbird. So you see why this news is kind of a big deal:

You pay $1,89 for 1GB with the Sony
You pay $0,5 for 1GB with the Angelbird

That’s 74% less!