Confirmed: Sony will announce a new camera in March! And it’s not going to be the A9III or A7cII…but still something “important”


A super classic chrome Sony A1 camera (posted on my AI channel). As I yet don’t have pics of the real camera coming in March :)

Other copycat rumor sites are claiming the new A9III or A7cII will be announced in February. From what I heard both cameras will NOT be announced in February. What I can definitely say us that a NEW camera will be announced in March and this will not be a new A9III or A7cII but something else!

I currently know of two “different” cameras, both coming in 2023…as soon as I know which one is coming in March I will post the info on my youtube channel and on my Instagram account. Stay tuned!

Sony Tidbits…


Sony 20-70mm F/4 G Lens (First Look)

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Sony Magic: The Compact Lens Trio (Explora).
Best Carbon Fiber Tripods (42West).
Pergear 14mm f/2.8 full-frame lens review with samples (Christopher Frost).
Sony 20-70mm G test by Kitamura.
Meike 25mm F0.95 review by SonyAlphaBlog.
What is a Rolling Shutter And How to Prevent It (42West).

Follow our new Youtube channel.
I kindly invite you all to follow our Discord channel, Instagram, Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group.
Sony A1 group.
Sony A9 series group.
Sony A7r series group.
Sony A7s series group.
Sony A7 series group.

New action til February 12: Try DxO PureRAW2 and get $/€30 discount if you decide to buy it

You can now try DxO PureRAW2 and get $/€30 discount if you decide to buy it. The coupon is valid for 30 days after downloading the trial.

Reminder: New Kickstarter projects:

  • The new Spinn CP is now available on Kickstarter (Click here). It’s a different way to carry your camera and an update to their previous CP version. It now comes with two different base plates and a adjustable comfort strap made in five colours. From recycled raw materials.
  • The new Korin Anti-Theft bag launched on Kickstarter (Click here). No knife can cut this bag!
  • The new Power Junkie 2 is now available on Kickstarter (Click here).

Sony Tidbits…


5 Reasons to buy – Sony DSC-R1 – Pure fun!

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Nanlite Refreshes PavoTubes and Forza LEDs, Expands FS-Series (Explora).
Best Travel Camera Cases for Your Equipment (42West).
Lumix S5 II – The new Sony A7III (Terry Warfield).
Astrhori 12mm f/2.8 Fisheye lens review (Christopher Frost).
AstrHori 18mm F8 Shift review by SonyAlphaBlog.
Best Polaroid & Instant Photo Printers in 2023 (42West).

Follow our new Youtube channel.
I kindly invite you all to follow our Discord channel, Instagram, Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group.
Sony A1 group.
Sony A9 series group.
Sony A7r series group.
Sony A7s series group.
Sony A7 series group.

Sony Q3 financial report: Increase in camera sales!

Sony published the full Q3 financial report (files available here). During the last quarter Sony increased the numbers of camera sales. In terms of value (YEN based) they had a +45% jump:

And this is the data for the nine months of 2022. As you see there is a +35% jump in sales value:

Consider that 2022 was a bit slow in terms of camera releases. 2023 will be more exciting I promise ;)