Sony Honored as One of “2023 World’s Most Ethical Companies”

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Sony Honored as One of “2023 World’s Most Ethical Companies”

Tokyo, Japan – Sony Group Corporation (“Sony”) today announced that it has been named one of the “World’s Most Ethical Companies” for the fifth consecutive year by the Ethisphere Institute, the US-based global leader in defining and advancing the standards of ethical business practices.

This year’s list includes 135 companies from across 19 countries and regions, and 46 industries. These companies were evaluated across five categories: Governance, Leadership and Reputation, Ethics and Compliance Program, Culture of Ethics, Environmental and Societal Impact. The Institute reviewed each company’s ethical operations, focusing on areas such as exceptional leadership and a commitment to business integrity through best-in-class ethics, compliance, and governance practices.

Creating innovation based on a strong ethical culture is a key strategic focus for Sony. This award recognizes Sony’s ongoing commitment to fulfilling its Purpose, “Fill the world with emotion, through the power of creativity and technology,” in accordance with Sony’s Values of “Integrity & Sincerity.” Being named one of the “World’s Most Ethical Companies” by Ethisphere for the fifth year is an external recognition of the strength of Sony’s commitment. Sony believes that its strong ethical corporate culture enables it to continue to advance its initiatives for sustainable value creation.

Sony Group Corporation, Representative Corporate Executive Officer, Chairman, President and CEO, Kenichiro Yoshida stated, “We are both pleased and proud that Ethisphere named Sony one of the World’s Most Ethical Companies for five consecutive years. Sony holds “Integrity & Sincerity” as one of its important Values across the group. Together, with our 110,000 employees who share this Values, we will continue to manage Sony in an ethical manner with a long-term view and continue to spread Kando (emotion) to the world.”

Ethisphere CEO, Erica Salmon Byrne commented, “Organizations that commit to business integrity through robust programs and practices not only elevate standards and expectations for all, but also have better long-term performance. We continue to be inspired by the World’s Most Ethical Companies honorees and their dedication to making real impact for their stake holders and displaying exemplary values-based leadership. Congratulations to Sony for earning a place in the World’s Most Ethical Companies community.”

[References]
For more information about Sony’s corporate ethics and compliance-related efforts, please refer here.

The complete list of 2023 World’s Most Ethical Companies can be found.

Speculation: Upcoming Canon EOS-R1 vs the Sony A1II

In an interview with Photorend Canon confirmed the R1 is in development. This camera is not coming soon, more likely in 2024 and will compete against the future Sony A1II. I still have no clue about the possible specs of the R1 or the A1II. Comment this post to let Sony know what you want to get on the Sony A1II.

I have my own ideas I express in my video on top!

Sony Electronics Launches a New Retinal Projection Camera Kit, DSC-HX99 RNV Kit

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Sony Electronics Launches a New Retinal Projection Camera Kit, DSC-HX99 RNV Kit

Sony’s imaging technology supports “With My Eyes,” a project to assist people with visual impairments

SAN DIEGO, CA March 13, 2023 – Today, Sony Electronics announces the DSC-HX99RNV kit, a new retinal projection camera kit that helps people with visual impairments see to capture the world around them. This kit consists of Sony’s DSC-HX99 compact camera and QD Laser’s RETISSA NEOVIEWERi , a viewfinder that uses laser retinal projection technology. Together, Sony and QD Laser are offering a new experience with focus-free retinal projection, allowing people with low vision a new, sharper way to view and photograph the world. ​

“We continue to leverage creativity and technology to enhance the accessibility of our products, services and experiences. The Retina Projection Camera kit is a step in our commitment to a future that empowers all types of creators,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Sony welcomes the opportunity to use our digital imaging technology in this new and innovative way.”

The DSC-HX99 is the Cyber-shot travel zoom modelii that covers everything from wide-angle to super-telephoto in a compact body completed with a 24-720 mm (30x) high-power zoom lens. QD Laser’s RETISSA NEOVIEWER viewfinder is an accessory viewfinder for the camera. A digital image from the camera is directly projected to the retina through the RETISSA NEOVIEWER to see the surroundings, allowing the user to take a photo and record a video. Together, the technology offers a new way to view landscapes and people’s faces, read signs, and capture images through retinal projection. It is equipped with functions that allow you to enjoy full-fledged shooting, such as high-speed, high-precision AF performance and support for recording in RAW format. ​

“The laser retinal projection of RETISSA NEOVIEWER is a completely new technology that has been put to practical use for the first time in the world,” says Dr. Mitsuru Sugawara, President and CEO of QD Laser, Inc. “With the DSC-HX99 RNV kit that includes Sony’s digital still camera, we hope that people who may have found traditional viewfinders difficult to use will now enjoy taking photos, expanding their range of activities and discovering new worlds.”

With the aim of having more people use the camera kit, Sony offers it at $600 MSRP by bearing a portion of the costsiii. Sony also plans a collaboration with Japanese and American schools for the blind that assist people with low vision.

The new Retina Projection Camera kit will be on display at the CSUN Technology Assistive Conference 2023 trade show in Anaheim from March 13-17, 2023, as a touch-and-try opportunity for users. After the conference, Sony will be looking to collaborate with others to host a touch-and-try eventiv for potential users to have a hands-on experience with the kit before purchasing. The kit will be available to purchase in the US in limited quantities through Sony’s website electronics.sony.com, starting early Summer 2023.

 

For more information about the DSC-HX99 RNV kit, please visit LINK. ​

About Sony’s showcase at CSUN Technology Assistive Conference 2023, please visit LINK.


About the project, With My Eyes

 Since December 2020, QD Laser has been working on “With My Eyes,” a project to transform the “difficult to see” into “clearer sight” for 2.5 billion low-vision people around the world and has been working with supporting companies to deliver “visible experiences” to people with low vision and enrich their lives. In March of 2022, Sony partnered with QD Laser for the “With My Eyes 3 – Discovering a World of My Own” video, featuring a low-vision para-swimmer who traveled and spent time seeing the sea with his own eyes and taking photos using RETISSA SUPER® CAPTURE on Sony’s digital camera. Sony has participated as a supporting company since the second phase, provided equipment from the third phase, and is promoting the project jointly with QD Laser as a major supporting company.

Notes:

i RETISSA NEOVIEWER is not a medical device. It is not approved by the FDA to diagnose, treat, cure or prevent any specific condition. Depending on visual impairment, it may be difficult to recognize images (e.g., if the function of the retina is totally impaired). The name has been changed from the previous name “RETISSA SUPER CAPTURE”. RETISSA and NEOVIEWER are registered trademarks or trademarks of QD Laser. More information here: https://retissa.biz/en/retissa-neoviewer ​ ​ https://retissa.biz/en/retissa-neoviewer

ii HX series – Travel high Zoom; compact size and zoom. ​

iii Sony is bearing the majority of the cost to support the low-vision community. One unit per person is available for purchase, subject to supply. This product may not be suitable for all low-vision people. Users are encouraged to touch-and-try before purchase.

iv User needs to contact Sony Digital Production Center by phone (323) 352-5007 or email (DMPC@sony.com) to get an appointment. For more information about the DSC-HX99 RNV kit, please visit: https://electronics.sony.com/imaging/compact-cameras/all-vlog-compact-cameras/p/dschx99rnvkit ​

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