Sigma at CP+ 2023: “we want to launch more unique lenses”

Photorend talked to Sigma manager Yamaki and here are some takeaways:

  • Just like Sony, Sigma wants to develop Multi-group AF which helps increase focusing speed as well as image quality.
  • Full Frame lens demand is strong, APS-C lens demand is in decline and MFT lens demand in sharp decline.

And here now to the very interesting part:

We intend to release more innovative and one-of-a-kind lenses. We have in our portfolio all the “basic” optics; also, we will be able to advance towards different objectives. They will be remarkable for their focal length, their aperture value, their size, or even for their ability to meet specific needs. Because the demands of photographers are diversifying. In the past, people were content with a 24-70mm lens and a 70-200mm telephoto lens. And eventually, they acquired a 16-35 mm or a 12-24 mm. Today’s photographers also like to use very bright primes, long-range telephoto lenses, or ultra-wide-angle lenses. These are the types of lenses we want to launch for today’s photographers.

it really sounds like Sigma want to make primes with f/1.2 or faster, and I hope they will consider making fast f/2.0 zooms too!

First images of the new Laowa 28mm f/1.2 FE lens!

At the Cp+ show Laowa displayed the new Laowa 28mm f/1.2 FE lens! Dc.watch posted those images and some specs. I also got additional info from my source which I included here:

Specs summary:

  • Laowa 28mm f/1.2
  • Full Frame E-mount
  • manual focus
  • lens construction is 13 elements in 7 groups.
  • number of aperture blades is 13
  • shortest shooting distance is 500mm
  • maximum shooting magnification is 0.073x
  • Supports click ON/OFF switching of the aperture ring
  • 562g
  • $599
  • 600g
  • good sharpness even at f/1.2
  • High CA wide open
  • Canon RF, Sony E, Nikon Z, L mount
  • Release on March 28

Sony’s Creators’ Cloud Opens Up to Individuals; Bringing Together the Power of Camera & Cloud to Creators Worldwide Through a Single Platform

Sony Electronics has announced the next generation of its Creators’ Cloud platform, opening a host of new cloud-based applications and features designed for individual content creators and small content teams.

The Creators’ Cloud platform includes Ci Media Cloud for collaborative media workflows, and Discover, a platform to discover and connect with peers. The Creators’ Cloud platform, aimed at independent professionals, will soon include Creators’ App, a content transfer application from camera to cloud.

Creators’ App will be the successor of Imaging Edge Mobile Plus​ and will act as an extension of a camera to upload, view, and manage photo and video content shot on select Sony cameras and stored in the cloud. Sony offers 5GB of cloud storage free for any Creators’ Cloud account user, and 25GB for owners of select Sony cameras.

Sony will announce a new ZV Full Frame E-mount camera by end of March!

VERIFIED RUMORS:

Back in January I got word that Sony would announce a Vlogger focused ZV FF camera. I really assumed this was a fixed lens model but I was wrong! Trusted sources now confirmed this is an E-mount camera.  More reliable info: It will definitely be announced in late March and the price will be below $3,000!

I hope to get some VERIFIED specs soon!

UNVERIFIED RUMORS:

As of now I can only share this UNVERIFIED specs from a two new sources. So it might be wrong. But for the sake of discussion let me know what you would think about this:

So this seems to be something like a baby A7sIII for Vloggers. What do you think about this? Personally I don’t care much about it but apparently the vlogger market is booming and Sony has to fill the niche!

More RUMORS to come:

In this video I share some more tidbits and a hin about another rumor I will post tomorrow: