Insider info: Ricoh GR IV preorders are HUGE and Sony should learn the lesson!

Since today the Ricoh GR IV is available for preorder at B&H Photo, Adorama, Amazon, FotoErhardt, Calumet, Fotokoch, WexUK.

I talked to some major EU and US managers and preorder numbers for the Ricoh GR IV are huge! Sony will benefit from it as the new 25.7MP sensor is made by them. But again, I do hope Sony learns this lesson and will make a Sony RX100 with an APS-C sensor! You want this too right?

Aiarty Video Enhancer V2.5: Color Correction, AV1 Export, NVIDIA Boost + Upgrade Deal

 
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Aiarty Video Enhancer V2.5 delivers powerful upgrades for photographers and videographers. Fully offline for maximum privacy, it reduces noise, restores details, and enhances video quality—perfect for high-end footage from mirrorless and DSLR cameras.
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A Sony A7S III User
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Tests from a Singapore Videographer

Footage recorded in 4K and slowed down by 50% using Aiarty Video Enhancer.

Footage recorded in FHD, 240fps, then upscaled to 4K using Aiarty Video Enhancer.

New! Color Correction with Precise Control

Aiarty Video Enhancer adds color correction controls in the latest version, letting you fine-tune every detail of your shots. Adjust white balance, exposure, contrast, saturation, highlights, shadows, and more—all within a single, streamlined color panel.

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Ricoh GRIV on preorder now…the camera Sony should do!

The Ricoh GR IV is now available for preorder at B&H Photo, Adorama, Amazon, FotoErhardt, Calumet, Fotokoch, WexUK. While it’s not a Sony camera, it’s exactly the kind of compact I wish Sony would make. Just imagine an updated Sony RX100 with an APS-C sensor—it would fly off the shelves, just like the Ricoh has.

The GR III was already notoriously hard to find in stock, and now the GR IV improves on it in nearly every way—packed into an even smaller body.

What makes the Ricoh so special? It’s the only truly pocketable premium fixed-lens camera on the market. In comparison, the Fujifilm X100VI and Sony RX1R III are significantly larger. And let’s not forget: the GR IV is also the most affordable option in its class.

Let’s hope Sony finally gives us a compact APS-C fixed-lens camera. The demand is clearly there.

Sony A1 II wins the 2025 EISA Award for Best Camera of the Year

The EISA Awards have been announced, naming the Sony A1 II as “Camera of the Year.” However, the awards remain controversial due to the organization’s close ties with the industry. With sponsorship from many of the winning brands, critics argue that the ever-expanding list of categories serves to ensure that each major company walks away with a prize. 

Here are the winners: