Official: Sony registered a new camera! Coming soon!
Sony officially registered a new camera in China. This means a new model will be announced very soon (within 1-2 months). I told you today that Sony willannounce a new 50mm GM on February 21 and another “product” in March. So I guess this confirms it ;)
Sony “WW198387”
– Wi-Fi (2.4 GHz) / Bluetooth
– Sony Electronics (Wuxi) Co., Ltd.
– Registration date: February 3, 2023

via Digicameinfo
RUMOR: Sony 50mm f/1.4 GM will be announced on February 21…and one more announcement coming in March ;)

Finally I got a date: Sony will have a new product announcement event on February 21. What to expect:
- New 50mm f/1.4 GM (size similar to 35 1.4)
- Very likely no other new lens or camera
Now I hear your disappointment, but it’s my duty is to cheer you up now :) The same source also said a more “major” announcement will follow soon after in March! And this should be definitely something way more interesting for our readers. As soon as I “can” I will post exact info about the Marc event on SAR and on my Youtube channel!
Here is my video about this:
Something different: Sony Xperia 1 V leaked

End of this month Sony might announce the new Xperia 1 V. What you learn from this image:
- ToF camera and the RGB IR sensor are gone
- Looks like the image sensor are bigger than on the predeccessor
- The lens on the bottom is a periscope camera
via Weibo
Curiosity: Kevin Costner shooting with Sony Alpha ;)

Now let’s see if SAR readers can correctly guess what camera and lens he is using ;)
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Original image on his Instagram account. Thanks Federico del Zoppo for spotting this!
Just announced: New 7artisans 18mm f/6.3 II Lens
The new version of the 18mm pancake lens is now available at Amazon US&CA&EU and at Pergear.
You can now preorder the new Sony 512Gb SD cards
You can preorder them now at BHphoto (Click here). Starts shipping out on April 11.
Reminder: New Kickstarter projects:
- The new Spinn CP is now available on Kickstarter (Click here). It’s a different way to carry your camera and an update to their previous CP version. It now comes with two different base plates and a adjustable comfort strap made in five colours. From recycled raw materials.
- The new Korin Anti-Theft bag launched on Kickstarter (Click here). No knife can cut this bag!
- The new Power Junkie 2 is now available on Kickstarter (Click here).






