Today Sony announced the Xperia 1IV which is available for preorder at BHphoto, Adorama. This is the worlds first smartphone camera with a true optical zoom lens. The zoom lens covers the Tele end with a 85-125mm range.

Here are a couple of video reviews:

Full press text:

A couple of readers spotted the following teaser on Sony’s website and asked me what this is about. Sorry to say there is no E-mount gear coming tomorrow. Sony will launch the new WH-1000XM5 (which I am particularly interested in to buy):

Sony published the latest 2021 financial report. While sales numbers were good Sony said that there was a decrease in camera unit sales: In Q4 they sold around 7% less units compared to Q4 2020.

Blame the worldwide chip shortage for that. It’s that bad that PS5 sales numbers are down too. In Q4 they sold 2 million units compared to the 3.3 million units in the year before. If they cannot produce enough of the highly profitable PS5 they surely can’t afford to produce enough Alpha cameras.

The good news is that Sony expects things to improve during the year due to better parts supply. This is also the reason the A7rIV will be on market in autumn and not in summer. In autumn the semiconductor production shortage is expected to ease considerably making it easier for Sony to launch new cameras.

The new Mini Pro 3 with Sony’s 48MP Quadpixel sensor is now available worldwide at DJI store (Click here to read all about it) and at BHphoto, Adorama, Calumet DE, WexUK.

The new sensor cleaning blower is now in Stock at BHphoto, Amazon. In Europe at Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon NL.

Tamron 35-150mm F2-2.8 Full Review | 6 Months With My New Favorite Sony Lens

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT.
Voigtländer 50mm f/2 APO Lanthar lens review (Christopher Frost).
5 Reasons You Take BAD Photographs and How to Fix Them (Peter Forsgård).
Voigtlander 40mm f/2.8 Heliar review by Fred Miranda.
Cooke Introduces Lighter and Smarter S8/I FF Fast Prime Lenses (Explora).
28 Types of Photography: Which Niche is Right for You? (42West).

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We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group.
Sony A1 group.
Sony A9 series group.
Sony A7r series group.
Sony A7s series group.
Sony A7 series group.

Biotar 58m specs sheet here: https://www.meyer-optik-goerlitz.com/en/lenses/biotar-58-f1.5-ii
Biotar 75m specs sheet here: https://www.meyer-optik-goerlitz.com/en/lenses/biotar-75-f1.5-ii

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Thanks Bob!