Sony Tidbits…


Tamron 17-70 F2.8 Review | The Best Sony APSC Zoom Lens?

Sigma 35mm f/2 DG DN Contemporary Review (ePhotozine).
Laowa 14mm f4 Detailed Review (Phillip Reeve).
Filter Holders for Ultra-Wide-Angle Lenses (Explora).
Zeiss Batis 85mm f/1.8 lens review with samples (Christopher Frost)
Systemkamera TV #002: Sony 35mm F1.4 / Laowa Argus Objektive / Olympus Community Event
Nisis 15mm FE review at Diyphotography.

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

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The Sony A7rIV reached the top of the K2 (first ever winter summit)

Our reader Wojciech spotted this image:

Not a rumor, but maybe will be interesting for you anyway. As you probably hear today sherpas successfully complete first winter summit of K2 mountain. On one of facebook Sony user group that I follow someone repost this photo (Check attachement) with information: “Photo from today: Sherps are pushing up! Sherp Chhang Dawa follows them. This is not only a test for humans, but also for electronics 🙂 I wonder how Sony will handle -40 C temperature 🙂”
PS. Best comment from this group: “They could take a Canon R5… at least there would be a chance that it would not overheat…”;)
LOL :)

Nikon manager confesses the big mistake: “Nikon was too late to the mirrorless game”

Toyokeizai published an article that sounds very worrisome for Nikon. They think that Nikon might be “the next Olympus”. Nikon reported a historic $720M loss this year and if they don’t turn around things they might be force to sell their imaging business just like Olympus did. There is a nice summary on Petapixel that describes the situation.

Ikegami, in an interview with Toyo Keizai, says that Nikon’s poor showing can be directly tied to its slow transition to mirrorless. While Sony has experienced nothing but huge growth, Nikon was too late to the game.

“I wasn’t afraid of conflict (with SLR cameras), but rather I wasn’t looking at the market calmly and objectively,” he says, translated from Japanese. “I was most concerned about how much the performance of the electronic viewfinder (EVF) can be improved, and the number of shots can be increased.”

Ikegami says that he was unconvinced that mirrorless cameras would be able to compete with the number of photos per battery that DSLRs could manage, saying that the 500 photos a mirrorless camera could capture did not look favorable compared to a DSLR’s 1000 shots.

“I was wondering if it would be accepted by… professionals and high amateurs,” he says.

Nikon says that its latest round of restructuring, including moving camera production out of Japan, is expected to reduce operating costs by 59% for the fiscal year ending in March of 2022.

However, as Toyo Keizai writes, it is not enough to reduce operating cost: Nikon must also turn sales around.

Now the question is if Nikon can suddenly find a way to become profitable. I guess they will still stay in the camera for the next couple of years…but I don’t think they can be a serious challenger for Sony and Canon yet…

 

Sony Tidbits…


Tamron 17-70mm 2.8 | Ultimate Crop Sensor Workhorse Lens

Sigma 35mm f/2.0 FE review at Lenstip.
8 Tips for Improving Framing and Depth in Your Landscape Photographs (Explora).
Sigma Art lens | 85mm f/1.4 | First look (Wexphoto).
Sony ZV-1 Wide Angle Lens Unboxing (TheDigialDigest).
Vintage Canon Lenses vs Modern Sony Lenses on Sony A7S III: Class vs Science (Camera Conspiracies).
Tamron 70-300mm FE test at Capa.

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors