Sony Tidbits…


Sony a7 IV: The ONE Setting to Change IMMEDIATELY (OK, the THREE Settings to Change Immediately)

Capture One ends its brand-specific versions for Fujifilm, Nikon and Sony cameras (Dpreview).
How to Remove Distractions in Nature Photos (42West).
Trip to Egypt and Jordan, looking for recommendations on which lenses to take (SonyAlphaForum).
Cine-Style Capture with 7artisans Vision Cine T1.05 Primes (Explora).
Tamron 35-150mm FE test at Mobile01.

Personal photos and tests from SAR Admin Andrea on Instagram, Facebook, Flickr and 500px.

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We have our own Facebook camera groups and pages you can join to discuss the upcoming new cameras in detail:
Sony A9 group and Sony A9 page.
Sony A7rIV group and Sony A7rIV page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page
Note: In groups you can post your own stuff like images, news and questions. While on pages you will read the specific camera news from SAR.

Petapixel: A Look Inside Sony’s Camera Center at the 2022 Winter Olympics

PetaPixel shared an exclusive insight on Sony’s camera center:

“At the Sony counter here in Beijing, not only can you get your cameras cleaned, and some repairs on sight but a peek behind the service counter reveals a stunning array of cameras and lenses ready to be loaned out at no cost,” Didlick explains. “Sony has prepared to loan over 250 cameras and 600 lenses to photographers reporting on the Olympic games.”
“The Sony depot here has 41 local staff working shifts under BOCOG’s strict COVID-19 guidelines support with another 30 team members worldwide online ready to help photographers working under tight deadlines in all the time zones around the world,” he adds.

Didlick’s report at Alphasports.pro/olympic-photo-services/

Ted Forbes says it’s Sony’s merit that the DSLR market got “killed”

Ted Forbes writes:

Well here we are in 2022. We’ve probably seen the last of the DSLR releases. No matter what you think of Sony, they have literally forced the hand of every camera manufacturer in the mirrorless world. But is this the future?

I think the evolution to mirrorless was inevitable with or without Sony. But for sure Sony forced Canon/Nikon to react quicker than they might have liked.