Sony teased a new product announcement for June 28. SAR readers asked me about this and I figured it’s best to answer them directly on SAR. This is about new Playstation products and not about Alpha gear!

Tamron just published four new macro lens patents. Let us know which one you would consider to buy:

 Loading ...

Preorders:
In USA at BHphoto. Adorama. Amazon. FocusCamera.
In EU at Fotokoch DE. Erhardt DE. Calumet DE. WexUK.

3 Top Sony Lenses for Travel Photography

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT.
Do Canon, Fujifilm and Sony’s launches point to a new future for APS-C? (Dpreview).
Hands-on: H&Y Revoring Swift Magnetic System (Phillip Reeve).
Improve Your Portrait Lighting with a Softbox (Explora).
Infrared Photography: A Beginner’s Guide (42West).
Sony APS-C lens test by Korean Mobile01.

Follow our new Youtube channel.
I kindly invite you all to follow our Discord channel, Instagram, Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group.
Sony A1 group.
Sony A9 series group.
Sony A7r series group.
Sony A7s series group.
Sony A7 series group.

The Nikkei newspaper has an article about Sony Semiconductor’s sensor strategy. This is the Google translated text via Digicameinfo:

Sony maintains “60% global market share” image sensor with new technology (Nikkei newspaper)

• The Sony Group will further enhance the functionality of image sensors used in smartphone cameras and other devices. We will realize a technology that simultaneously focuses on bright and dark objects, which was difficult in the past.
• The world’s top market share has dropped to about 40% due to the loss of customers due to the US-China conflict and the catch-up of Samsung Electronics of South Korea. By digging deeper into the technology, we will adhere to the conventional target of 60% global market share in 2025 and dodge the pursuit of competitors.
• Sony Semiconductor Solutions, which is in charge of the semiconductor business under the Sony Group, released a new technology called “Octa PD” to the press on the 17th. You can focus at high speed in any scene such as bright or dark places. In the past, it was difficult for smartphone cameras to focus on bright and dark objects at the same time.

Reference: Sony’s “All Pixel Autofocus (AF)” technology (Sony Semiconductor)

• “Octa PD” is a technology that multiplies “Dual PD” with sensors in the Quad Bayer array. This method is suitable for large sensors that can achieve the excellent AF performance of all-pixel AF while maintaining the “high sensitivity” and “HDR compatibility” that are the features of Quad Bayer.
• In particular, Octa PD is unique in that it can acquire phase differences in all pixels of long exposure, medium exposure, and short exposure during HDR operation, and realizes high-speed AF operation regardless of the brightness of the subject.

Octa PD is a structure that combines a quad Bayer sensor with Dual PD (Canon’s so-called dual pixel) technology, and can realize extremely high-level phase AF regardless of the brightness of the subject.

Since the Octa PD has already been adopted by Sharp’s AQUOS R7 and has been put into practical use, it may be only a matter of time before this technology is adopted for larger sensors.

Sony A7 IV Setup: My 11 Custom Modes for Photos, Video and S&Q

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT.
The Viltrox AF 35mm f1.8 FE is a Great Option for Sony FE & APSC Cameras (David Oastler).
Teradek Introduces the Serv 4K All-in-One Video Streaming Solution (Explora).
Should YOU Use Full Frame Lens on Sony APS-C? (Jason Vong).
How to Become a Travel Photographer for Expedition Outfitters (42West).
Sony FE 85mm f1.8 review (DigitalCameraWorld).

Follow our new Youtube channel.
I kindly invite you all to follow our Discord channel, Instagram, Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group.
Sony A1 group.
Sony A9 series group.
Sony A7r series group.
Sony A7s series group.
Sony A7 series group.