Petapixel reports:

“Sony Electronics has been closely monitoring the evolving situation of the COVID-19 Delta Variant. As a result of the unprecedented and unexpected circumstances, we’ve made the difficult decision that we will not be participating in-person at this year’s WPPI Expo. As the world continues to grapple with the pandemic and businesses adopt digital alternatives and online opportunities to prevent the spread of the virus, Sony Electronics will continue to communicate with our customers and partners in ways that allow us to safely deliver exciting product news and updates to a wider audience and our broader Sony community. We’ll continue to monitor the situation and look forward to participating at industry events in-person at some point in the future.”

Not a surprise. I wonder when we will have “normal” trade shows again…

via Dpreview

Richard Wong

TTArtisan sent me a pre-production sample of their new TTArtisan 40mm f/2.8 macro lens for review, the lens is not even announced yet.
It will be available very soon (Tentative date: September) and price will be under US$150 (TBC), but they are happy for me to post this review to share with my viewers first.

Tamron 150-500mm f/5-6.7 DI III Super Zoom Telephoto Review (on the Sony A1/A7R IV)

Sony A1 Camera: Hands-On Review (42West).
Sony FE 40mm F/2.5G Lens Review (ePhotozine).
Shooting Better Food Photos in Natural Light (Explora).
this happened to my Sony ZV1…(Peter Lindgren).
Photo Tips From the Field Long Lenses for Wildlife (Daniel J. Cox)

Personal photos and tests from SAR Admin Andrea on Instagram, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups and pages you can join to discuss the upcoming new cameras in detail:
Sony A9 group and Sony A9 page.
Sony A7rIV group and Sony A7rIV page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page
Note: In groups you can post your own stuff like images, news and questions. While on pages you will read the specific camera news from SAR.

Godox announced this new MF12 flash you can preorder at BHphoto.

The Sony A9 has been officially marked as discontinued at BHphoto. The camera is “Only” 4 years old so this is a a bit unusually early. But in the high end market we alreayd have the A9II and A1 and I guess it doen’t make sense for Sony to keep so many high end models alive.

https://www.youtube.com/watch?v=mFEczTQWaAs
SONY a6600: Artisans Bob Krist and Patrick Murphy-Racey discuss the advantages of the APS-C cameras

6 Bad Photography Habits I Need To End…(James Popsys).
What’s the Skinny on the Moza Slypod Pro Master Kit? (Explora).
Sony 14mm f1.8 G Master Lens First Look (TheDigitalDigest).
Rode TF-5 Microphones: Hands-On Review (42West).
Sigma 150-600mm F5-6.3 DG DN ‘Sports’ sample gallery (DPReview TV)

Personal photos and tests from SAR Admin Andrea on Instagram, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

I have now read the entire FT article (you have to subscribe to read it). And here are some key highlights:

• During the Rio Olympics in 2016, the battle was mostly split between the DSLR cameras of Canon and Nikon. While official figures are not out yet, estimates for Tokyo 2020 range between 10 to 30 per cent for Sony’s mirrorless cameras with a significant part of that likely taken from Nikon, according to photographers working in Olympic venues interviewed by the Financial Times.
• “Sony is the outright frontrunner at the moment in mirrorless,” Ichiro Michikoshi, analyst at market research group BCN, said.
• Two photographers — one Czech, one British — who have attended the Games over many decades, predict that by the time the Olympics are held in Paris in 2024, a majority of professionals will be using mirrorless cameras.

–

Thanks Tony!