Surprise: Sony raises full-year forecast as gaming thrives under COVID

Sony released the full Q2 financial report. Nikkei writes:

Sony said it expects full-year net profit to grow 37% to $7.6bn after a strong second quarter, improving from its previous forecast of a slight decline, as pandemic-related demand boosted gaming revenue.

When it comes to camera sales Sony says there was a “decrease in unit sales of broadcast and professional use products and digital cameras.“. Interesting to note that in the Sensor business they forecast  an “increase in sales of image sensors for digital cameras

Probably means they expect camera sales to recover from now on.

Sony Tidbits…


Sony FE 90mm F2.8 G Macro OSS Review

Best Cameras for the Beach (Explora).
Samyang 85mm F1.2 XP Lens Review | John Sison
Sony ToF Sensor Use Cases (Image Sensor World).
In-body Image Stabilisation (IBIS) Test – Panasonic Lumix S5 vs Lumix S1H vs Sony A7III vs Nikon Z6 (Richard Wong).
WeMacro Automatic focus stacking rail (SonyAlphaBlog).
13 recommended E-mount lenses by Fujiablog.
Heliar 75mm f/1.8 tested by Mapcamera.

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups and pages you can join to discuss the upcoming new cameras in detail:
Sony A9 group and Sony A9 page.
Sony A7rIV group and Sony A7rIV page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page
Note: In groups you can post your own stuff like images, news and questions. While on pages you will read the specific camera news from SAR.

Sony Tidbits…


SIGMA 14-24mm F2.8 DG DN Art Lens for Sony e-mount

Sennheiser MKE 200 Compact Mic Tested on GoPro HERO9, Sony a7S III, and iPhone (Ryan Mense).
Sony A7c vs A7III: CRAZY Difference (Camera Conspiracies).
Sony a7siii vs Sony a7iii stills (David Oastler).
Opinion: Camera names are getting ridiculous (Dpreview).
Zhiyun-Tech Announces the CRANE 2S Gimbal for Cameras Small to Large (Explora).
Sigma 100-400mm FE test by Focusnumerique.
Sony Alpha7SIII time-laps of sunset at Weser, Porta Westfalica (Udo Kellner).

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

The new 7artisans 18mm f/6.3 Ultra-Thin APS-C E-mount lens is now in Stock at Amazon US/EU. First review by Marc Alhadeff.

The new ultra thin lens is now in Stock at Amazon US, Amazon DE, Amazon UK.

Here are a few images from Marc Alahadeff with the first review conclusion:

The 7 Artisans 18mm F6.3 (69 USD) is an enjoyable toy lens , you can use it as a body cap on your camera !

It is highly pocketable and for street photography , indoor shoot you get some nice sharp photos provided your subject is at 3m minimum.
The look is vintage with strong vignetting and vintage colors (average contrast and faded colors)
The Lens suffers in bright conditions of strong purple color shift and low resistance to flare

Considering the above it is good to create a custom post process setting in Lightroom
All in all it, is a fun lens to use if you like the “Lomography” / Vintage rendering
You can’t go thinner and lighter than that lens !

 

Sony Tidbits…


5 Things I HATE about the Sony a7S III

Sony A7C vs Fuji XT4: Youtuber Hobo Camera of The Year (Camera Conspiracies)
Sleepers: Great Lenses that Are Truly Affordable (Explora).
SONY A7s III: Antworten auf eure Fragen und erster Eindruck (Andy Grabo).
Sony a7C Review – Big Tricks In A Small Body (iPhonedo).
Sony a7s iii First Look (TheDigitalDigest)
Sony A7C, Nikon Z5 y Panasonic S5: batalla de formato completo “asequible” (Photolari).
SONY α7S III x Lomography New Petzval 55mm f / 1.7 MKII (MapCamera).

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors