You can get this universal Lens Hood on Kickstarter (Click here ot read all details).

This is how it works:

Sony 90mm review

Sigma 105mm f/1.4 Lens Review – Using Sony A7R IV (SonyAlphaLab).
Best Travel Cameras 2020 – Under $2000 (TheHybridShooter)
Flat-Field Lenses and Why They Matter When Shooting Close-Ups (Explora).
85mm vs 100mm vs 135mm – G MASTER Showdown (Julia Trotti).
Viltrox AF 23mm F1.4 Review (Dustin Abbott).
Sony A7S III vs Fuji XT4: The APS-C Advantage (Camera Conspiracies).
A Roundup of Wireless Hard Drives (Explora).

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

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The new Sony A7sIII Help Guide can be found here: helpguide.sony.net/ilc/2010/v1/en/index.html The full manual (PDF) can be downloaded here: sony.com/electronics/support/e-mount-body-ilce-7-series/ilce-7sm3#manuals

Sony A7sIII preorder at Adorama. BHphoto. Amazon. FocusCamera. Fotokoch. Calumet DE. WexUK. Park UK.

Sony A7S III Wedding Filmmaking Behind The Scenes:

As you know, Sony has officially launched this teaser image for a new camera announcement on September 15. They say it’s a “new concept” and we know this is for the Sony A7c compact camera. Now Nokishita spotted this:

Sony’s new products scheduled to start reservations next week that are currently registered at retailers in France are “α7 series body 1” “α7 series body 2” “α7 series kit 1” “α7 series kit 2” “E mount lens” ” 6 products of “flash for camera”. 1 and 2 are probably color variations. The flash seems to be HVL-F28RM

Like we told you before the A7c will come in Black and Silver version. The Silver version is actually Silver only on the top 1cm of the camera.

Join our new Sony A7c facebook group.

IMPORTANT: To not miss any future rumors and leaks follow me on Twitter, Facebook, Instagram and chat with me live NOW!!! on Discord.

Sony A7c specs we know so far

• In mid September Sony will announce the new “Sony A7c” entry level Full Frame compact camera
• Similar Sony A7III specs with 24MP sensor
• It has the same A7sIII fully articulating screen
• autofocus algorithm is the one from the A7sIII
• 4k30p
• body shape similar to the A6600 with EVF in the corner (camera is only slightly bigger)
  
• it has IBIS
• The camera will be marketed for vloggers and youtubers
• Battery is NP-FZ100,
• USB is Type-C.
• it has a single SD card slot
• It has both a mic-in and a headphone jack
• Wi-Fi (11a/b/g/n/ac) and Bluetooth
• price will be above A7III (2.100 Euro)
  
• New lens line will be announced too: The compact lenses will have the code “V”
• The first lens will be a compact travel zoom (something like a 28-60mm f/4.5-5.6 and similar to the Nikkor 24-50)

We need to wait next week to get both the Sony XPeria 5II and the Sony A7C. Today Sony has unveiled one new 4K TV and a couple of new 4K projectors:

• NEW VPL-VW715ES 4K HDR Home Theater Projector with brightness that lights up the room
• NEW VW915ES 4K HDR Laser Home Theater Projector with 2,000 lumens for rich cinematic bright colors and smooth motion.
• NEW VPL-GTZ380 4K HDR Home Theater Projector with 10,000lm brightness, super high contrast and DCI-P3 color space that make your ultimate vision a reality.
• SA-Z1 Hi-Res Near Field Powered Speaker System now available
• Master Series A9S 4KHDR BRAVIA OLED smart Android TV

And the new Sony FX6 E-mount camcorder is now listed at BHphoto:

Pergear has announced this new 35mm f/1.2 APS-C E-mount lens. It’s in Stock for around 100 Euro&Dollars at Amazon US, Amazon DE, Amazon UK, Amazon FR, Amazon ES, Amazon IT.

As you can see from the graph on top the Sony electronics division’s presence in the wider corporate group has diminished due to the sharp ascent of others such as video games, music and semiconductors.

Nikkei Asia posted an article about the future of Sony’s electronics business and this is the future we can expect:

• Electronic business could soon be relegated to the role of supporting movies, music and other operations.
• The Vlogcam ZV-1 received twice as many advance orders in Japan as expected, a Sony official said. But a single hit product is hardly enough to lead Sony’s overall growth. The reality is that the electronics segment at present lacks a product with the kind of huge impact the Walkman had.
• Sony still sees potential for its electronics business. “The electronics business is still the core of our technology and brand,” Ishizuka said.