Here is the first image of the upcoming SG-image 25mm f/1.8 autofocus APS-C E-mount lens. It has a 52mm filter thread and a STM focus motor.

Sony Europe launched a new 400€ Cashback action. You can find the deals on those pages at FotoErhardt, FotoKoch, Amazon DE, Calumet, WexUK, Amazon UK, Amazon FR, Amazon IT.

More actions:
Sigma Europe launched a new 200€ Cashback action. You can find the deals on those pages at FotoErhardt, FotoKoch, Amazon DE, Calumet, WexUK, Amazon UK, Amazon FR, Amazon IT.

New Sony 16mm f/1.8 G lens is now shipping out at BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK, Amazon UK.

And here is a new review from Dustin Abbott:

HOT DEALS:

Sony A7IV with lowest price ever:

• Sony A7IV is $500 off at BHphoto, Amazon and Adorama.

The big Lexar, Sandisk, Nextorage and WD storage deals are live on those pages at Amazon and BHphoto. Some examples:

• 18% off on the WD 24TB Elements Desktop External Hard Drive at Amazon and BHphoto.
• Nextorage’s launched a new NAB Special Promotion at BHphoto and Amazon. Deals end on April 13:
• 15% off on the 1TB Sandisk SD card at Amazon and BHphoto.
• 16% off on the SanDisk 4TB Extreme PRO Portable SSD at Amazon and BHphoto.
• 23% off on the SanDisk 512GB Extreme PRO V90 SD card at Amazon and BHphoto.
• Up to 40% off on Lexar SD/CF cards and storage at Amazon and BHphoto.
• Up to 37% off on Sandisk SD cards and storage at Amazon and BHphoto.

Sony FX rebates:

• $300 off on the Sony FX3 at Amazon, BHphoto, Adorama.
• $300 off on the Sony FX30 at Amazon, BHphoto,Adorama.

Albert Dros course rebates:

• Sony Alpha Ambassador Albert Dros launched the new “Lightroom for Landscapes” course (Click here). For the first week you save 10% using the coupon code “INTRO“

Tamron lens rebates:

• Tamron USA launched their new the E-mount lens rebates you can find on those pages at BHphoto, Amazon, Adorama.

Topaz rebates:

• Topaz launched the new Gigapixel 8.3 update (Click here). You save 15% for a limited time!

Preorder now to SAVE prices before the tariff increases:

• Sony A1II at BHphoto, Amazon, Adorama (shipping in May)
• Sony 16mm at BHphoto, Amazon, Adorama (shipping on April 8)
• Sony 400-800mm at BHphoto, Amazon, Adorama (shipping any time soon)
• Sigma 300-600mm at BHphoto. Amazon. Adorama (shipping on April 22)

At the NAB show 7artisans announced this new 40mm f/2.5 Full Frame E-mount lens. There is yet no info about pricing and availability.

The new Astrhori 6.5mm f/2.0 E-mount lens is now available at BHphoto and Pergear store.

I just received triple confirmation about a big Sony announcement happening soon. This is NOT for the successor to the A7IV camera…. this will be an epic lens ;)

So I am going to drop the rumor tomorrow or after tomorrow at 3pm London time. I am currently on a short holiday trip with the family so I don’t know exactly when I can post a Youtube video on my channel.

I repeat…this is a lens we have never seen before!

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Sony silently did announce the new Sony HVL-F28RMA External Flash and the new Sony HVL-F46RMA Wireless Radio Flash. Both on preorder at BH now.