Good news: Sony 2017 forecast report expects to increase sales by 10% in the Imaging Business

Today Sony published the latest financial report. As expected the 2016 sales in the Imaging segment dropped by 15% mainly because of the Kumamoto earthquake. The good news is that Sony expects a 10% sales increase for 2017.

In the Semiconductior segment Sony forecast its chip division, which includes image sensors, to return to profit this year, at 120 billion yen. To meet increased demand, it will more than double capital expenditure on image sensors to 110 billion yen, raising production capacity by 13.6 percent by the end of March.

 

Sony Tidbits…


Sony a99II Hands-On: Specs Gone Wild!

Original Sony A7 with Nikkor Ai lenses : Freestyle Scootering (SonyAlphaForum).
USA Solar Eclipse 2017 special at BHphoto.
Sony a99II review at CameraJabber.
Oskar Bakke captures glistening details with the Profoto B1 and Sony α7R II (Profoto).
Sony Chonburi Factory Tour: The source of all Alpha goodness (Imaging Resource).
Sony A7RII Overview Switching From Canon (Charlie Brown Photography).

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Sony Interview at Dpreview: “We are actively working to address Wedding Shooters needs”


Kenji Tanaka from Sony (Photo: Rishi Sanyal from Dpreview).

Dpreview published the interview they had with Sony (before the A9 launch). There is not much detail about their future plans other than these three points:

  1. Our biggest focus is to increase the market, not segment it.
  2. Wedding shooters require more durability. We are actively working to address their needs.
  3. In case of low sensitivities, we are working on increasing saturation capacities, or well depth, of pixels. In case of high sensitivities, pixel size matters.

Sony doesn’t just plan to eat up market share from Canon and Nikon. They are more focused to increase the overall market by continuous innovation. Global Shutter and 8K are for sure key tech they are working on while Light Field Cameras is a no go for now.

Vote: You want the Sony A9r or A9 or A9s?

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We have our own Facebook groups and pages you can join:
Sony A9 group and Sony A9 page
Sony A9r group and Sony A9r page
Sony A9s group and Sony A9s page

The difference between group and page: On The Group you are an active member that can post own stuff. On the page you will find our own A9r or A9s news only.

Follow our RSS feed, follow us on Facebook and Twitter to not miss these new rumors!
Andrea (SAR editor)

This is how Sony Marketing postioned the new A9 (no mention of wedding photography)

The image above shows you a text written by Sony Marketing. It explains in short whom the Sony A9 is aimed for. As you can see:

  1. The High End Canon 1DxII and Nikon D5 are included in the main competitors list
  2. The A7rII and A7sII are placed below the A9 which is the “Flag-ship” model providing Speed. I guess this means the future A7rIII and A7sIII will keep the “A7” naming?

What’s interesting is that they never mention “wedding” photography as a possible application!

We have our own Facebook groups and pages you can join:
Sony A9 group and Sony A9 page
Sony A9r group and Sony A9r page
Sony A9s group and Sony A9s page
The difference between group and page: On The Group you are an active member that can post own stuff. On the page you will find our own A9r or A9s news only.

Reminder: Today at 17:00 reviewers will be allowed to publish their A9 reviews and image samples. So expect a storm of A9 news. After that I am ready to publish some new rumors (starting off next week).

Sony A9:
Sony A9 at BHphotoAdorama, Amazon, BestBuy. Calumet.de. Park UK. Wex UK. Jessops.

100-400mm GM:
Sony 100-400mm GM at BHphoto, Amazon, Adorama, BestBuy. Calumet.de. Park UK. Wex UK. Jessops.

Sony A9 accessories:
Sony A9 battery grip at Adorama, Bhphoto, Amazon. Wex UK. Jessops.
Sony A9 Glass screen protector at Adorama, BHphoto, Amazon.
NP-FZ100 battery for the A9 at Adorama, BHphoto, Amazon. Jessops.
GP-EX1 grip at Adorama, BHphoto, Amazon. Wex UK.
FDA-EP18 eye cup at Adorama, BHphoto.
MQZ1 multi battery charger at Adorama, BHphoto, Amazon. Wex UK.
BCQZ1 Z-series Battery Charger at Adorama, BHphoto, Amazon.

SLRmagic announced a new 25mm f/1.4 Cine Full Frame E-mount lens

Press text:

Hong Kong, China (April 24, 2017) – SLR Magic extends it’s full frame lens lineup with the SLR Magic CINE 25mm F1.4 wide angle lens. This product will be officially introduced during the upcoming 2017 NAB Show in the Las Vegas Convention Center. There will be a demo at the SLR Magic booth (Central Hall, C2663) during the NAB Show from 24 –27th April 2017.

The field of view of the SLR Magic CINE 25mm F1.4 opens up many new creative composition opportunities, particularly in the fields of interior, architectural and landscape cinematography and photography. The compact size of the SLR Magic CINE 25mm F1.4 wide angle lens also makes it a good choice of lens to be used with gimbals.

We place our highest priority in the development on our lenses to fulfill the demands of professional cinematographers and photographers. The design and build of the SLR Magic CINE 25mm F1.4 is solid and reliable.

SLR Magic is currently looking for volunteers to test the SLR MAGIC CINE 25mm F1.4 E mount lens at a special price. If interested:

1 ) Send an email to support@slrmagic.com with the subject ” SLR
MAGIC CINE 25mm F1.4 lens volunteer + (your name)”.

2 ) Include sample videos/photos or link to photo/video reviews you
have done in the past.

THE SLR Magic CINE 25mm F1.4 (MSRP: $399 US) will be available from
authorized SLR Magic dealers by the end of May, 2017.

Technical Data SLR Magic CINE 25mm F1.4

Lens Type: Fast standard lens
Compatible Cameras: FE-mount and E-mount cameras
Optical Design: 11 elements in 9 groups
Distance Settings: Distance range: 0.25m to ∞, combined scale meter/feet
Aperture: Manually controlled diaphragm, 13 aperture blades, Lowest value 16.
Filter Mount: Internal thread for 52mm filter; filter mount does not rotate.
Surface Finish: Black anodised
Length to bayonet mount: approx. 78.40mm (approx. 3.05in)
Largest diameter: approx. 64.64mm (approx. 2.54in)
Weight: approx. 520g (approx. 18.34oz)

 

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SLR Magic also announced a new Anamorphot 1,33x – 40 (Compact) lens adapter compatible with two E-mount lenses:
SLR Magic 35mm F1.2 CINE @ F4 can be used for S35 and APS-C E mount sensor.
SLR Magic 50mm F1.1 CINE  @ F4 can be used for S35 and full frame E mount sensor.