BIG Sony announcement soon with a never seen before lens!

I just received triple confirmation about a big Sony announcement happening soon. This is NOT for the successor to the A7IV camera…. this will be an epic lens ;)
So I am going to drop the rumor tomorrow or after tomorrow at 3pm London time. I am currently on a short holiday trip with the family so I don’t know exactly when I can post a Youtube video on my channel.
I repeat…this is a lens we have never seen before!
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Sony silently introduced two new Wireless Radio Flash for your Alpha cameras
Sony silently did announce the new Sony HVL-F28RMA External Flash and the new Sony HVL-F46RMA Wireless Radio Flash. Both on preorder at BH now.

Sony shares fall 10% today alone!

Today Sony shares dropped by 10%. Since the start of the “tariff war” Sony shared stropped by over 20%. We now have to see how this will also impact the Alpha camera and lens roadmap…
Announced: New Songraw 50mm f/1.2 autofocus FE lens

Songraw is displaying the new 50mm f/1.2 FE lens at the NABshow. This is the first ever lens from this new Chinese company. Here are the specs:
- 13 aperture blades
- 15 elements in 10 groups
- 0,52m close focus
- 72mm filter size
- Click/Declick aperture ring
- AF/MF switch
- E/Z/L mount versions
- Price around $1,000
- Available end of April
Here is an image from 2nd focus:

Here is an interview by CineD:
Albert Dros launched the new “Lightroom for Landscapes” course
Sony Alpha Ambassador Albert Dros launched the new “Lightroom for Landscapes” course (Click here). For the first week you save 10% using the coupon code “INTRO”
This course includes:
- 20+ lectures.
- 18 RAW files to work on.
- My most up to date editing techniques with Lightroom: from beginner to very advanced with complicated masking techniques.
- Feedback from myself on your work in our private community.
- High Quality Instructions like you’re used to from me.
Just announced: New Viltrox 50mm f/2.0 AIR FE
Viltrox announced a 200g light Full Frame 50mm f/2.0 lens you can preorder this lens on BHphoto, Amazon, Pergear.
Reviews can be read at SonyAlphaBlog and Dustin Abbott. And here are some youtuber reviews:






