At the NAB show 7artisans announced this new 40mm f/2.5 Full Frame E-mount lens. There is yet no info about pricing and availability.

The new Astrhori 6.5mm f/2.0 E-mount lens is now available at BHphoto and Pergear store.

I just received triple confirmation about a big Sony announcement happening soon. This is NOT for the successor to the A7IV camera…. this will be an epic lens ;)

So I am going to drop the rumor tomorrow or after tomorrow at 3pm London time. I am currently on a short holiday trip with the family so I don’t know exactly when I can post a Youtube video on my channel.

I repeat…this is a lens we have never seen before!

–

SHARE RUMORS: feel free to use this anonymous contact form or contact me via eMail, Signal, Telegram.

To not miss any new rumor subscribe our newsletter and social networks:

Social Networks:

• Subscribe my youtube channel: Usually I do post the rumors there 15-30min in advance before I post them on SAR
• Follow me on Twitter: Yep, I paid for the blue check so that you will actually see me.
• Follow my page on Facebook: Be sure to select “Favorites” to be notified when there is a new article online
• Follow me on Instagram: Ok, this one is more tricky as I am currently getting lost having fun with Ai images :)

By subscribing you help me to motivate working on SAR, by making sure my exclusive rumor work get proper credit and visibility. Thank You All folks! https://youtu.be/MY-e94tAd4Y Found via Asobinet

Sony silently did announce the new Sony HVL-F28RMA External Flash and the new Sony HVL-F46RMA Wireless Radio Flash. Both on preorder at BH now.

Today Sony shares dropped by 10%. Since the start of the “tariff war” Sony shared stropped by over 20%. We now have to see how this will also impact the Alpha camera and lens roadmap…

Songraw is displaying the new 50mm f/1.2 FE lens at the NABshow. This is the first ever lens from this new Chinese company. Here are the specs:

• 13 aperture blades
• 15 elements in 10 groups
• 0,52m close focus
• 72mm filter size
• Click/Declick aperture ring
• AF/MF switch
• E/Z/L mount versions
• Price around $1,000
• Available end of April

Here is an image from 2nd focus:

Here is an interview by CineD:

Sony Alpha Ambassador Albert Dros launched the new “Lightroom for Landscapes” course (Click here). For the first week you save 10% using the coupon code “INTRO”

This course includes:

• 20+ lectures.
• 18 RAW files to work on.
• My most up to date editing techniques with Lightroom: from beginner to very advanced with complicated masking techniques.
• Feedback from myself on your work in our private community.
• High Quality Instructions like you’re used to from me.