The most popular Full Frame camera series of the world just got a new entry: Canon announced their EOS 5D Mark IV and full specs and pricing can be found at BHphoto, Adorama and Amazon. On paper this camera is a “conservative” evolution of the predecessor. Still I believe Canon will sell tons of that camera in DSLR countries like USA. Probably 4-5 times more than a Sony A7 camera. That’s why I think Sony should target that kind of customer by offering a Sony A7 camera that can match or even beat the autofocus system as I think that’s one of the main strong point of the Canon.

Dpreview posted a first impression review and says:

We expect significant, though not class-leading, improvements in dynamic range that narrow the gap in shadow recoverability between Canon and Sony sensors.

Newsshooter writes:

Sony managed to pull off a much better video performance with their a7R II which has an even higher still pixel count. I just wish Canon had managed to do the same here.

Philip Bloom is not very “excited” with the new Canon :)

1.74x crop in 4K on the Canon 5Dmkiv? Well that’s a bit poo isn’t it? Hopefully the MK V in 2020 will be full frame ? #disappointed

— Philip Bloom (@PhilipBloom) 25. August 2016

Sony Ambassador Ross D. Hamamura (www.RDHphoto.net) reports the following:

Sony USA is working on a way to run Canada Sony PRO Service for Canada. When the Details are final , an announcement will be done. So, for now … Sony working PRO’S IN Canada  should have Hope!
And this is a good sign for other working PROS around the world shooting Sony.

That’s great new for our Canadian readers. If you want to read more about the PRO support service check out the US website (Click here).

Thanks Ross!

Today Sony announced the new HXR-NX5R camcorder a new Remote Controller and All-in-One Switcher. The new camcorder offers upgraded network functions and a choice of advanced XAVC-S 50Mbps or established AVCHD/DV recording formats to help users meet diverse workflows and client requirements.

Full PRess text can be read at Sony Blog. Watch the introduction video here:

AF-C vs. LOCK ON AF

Iceland with the Sony A7s (SonyAlphaForum).
Canon EOS 80D vs Sony a6300: vying for the stills/video hybrid crown (Dpreview).
How to Set Up Your Camera for Night Photography (Explora).
Batis 2.8/18 Review by Vladimir Morozow (Lenspire).
High-Value Lenses for Up-And-Coming Photographers (Adorama Learning Center)
To write a guest post on SAR follow the instruction on that page.

Fred: “We discovered something very important while testing this lens.
With the A7RII, setting EFCS (Electronic First Curtain Shutter) to “On” will affect bokeh rendering when shooting the 50/1.4 ZA wide-open combined with high shutters speeds (> 1/1000s). This is actually true for all large aperture lenses (f/1.4).
Look at the out of focus rendition difference with EFCS set to “On’ and “Off” (at f/1.4):
http://www.fredmiranda.com/forum/topic/1443700/7#13668940
Of course this won’t be an issue with lenses without EFCS like the original A7R.”

Mario: “I want to show you my video https://vimeo.com/158621612. A7s and A7RII in 4K. Sony 28-135 + basis 25 and 85“

Sony’s biggest fan of the year is definitely Mr. Dan Huerta! He just sent me this picture of the Sony A7rII tattooed on his body!

Sony a6300 in Williamsburg Brooklyn

Samyang / Rokinon 50mm f/1.2 CS review (Mirrorlessons).
Shoots made with the A6300 and the 35mm 1.4 Distagon (SonyAlphaForum)
Studying Photography in New York City (Explora).
Shootout: Sony Planar T* 50mm f/1.4 ZA vs Rokinon FE 50mm /1.4 (Diglloyd)
Atomos Firmware Update: HDR Functionality for Shogun and Ninja
Sony camera+lens compatibility tool at Support.d-imaging.sony.co.jp.
A7rII review at Qamera.
ZEISS Batis & Loxia Wide Angle Full Frame E-Mount Lens Gimbal Comparison (Cinema5D)
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Backcountry Snowboarding in 4K | Jeremy Jones | Sony

Podcast: Why Is 4K Video in a Point-and-Shoot Camera? (Explora).
Back to School Buying Guide 2016 (Adorama Learning Center)
Indie rock music video shot with the A7SII and an anamorphic lens (SonyAlphaForum).
Film photography makes a stunning comeback (EuropeanCeo)
switched from a Canon-Nikon system to the Sony Alpha 7 series (Emin Kuliyev).
Samyang AF 1.4/50 samples and review at swedish Cyberphoto
Zeiss Planar 50mm FE review (Focus Numerique)
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Xabier: “Let me send you a little video I´ve made with the incredible Sony A7SII. I´ve tested the SLOG 2 & 3 capabilities, as well as it´s 100 fps technology. https://vimeo.com/178734761
The downsides I´ve seen with the A7SII are its poor CDAF and the poor results of the SLOG3 when shooting the skyes, due to it´s 8 bit codec.
Apart from that, it´s an awesome camera: The Lowlight sensitivity is amazing, as well as the superb Dinamic Range and the On-sensor stabilizing system.“