Hasselblad Lusso is for sale only in Lane Crawford and in selected camera stores in Hong Kong, Macau and China.

Hasselblad_Lusso

Hasselblad just issued that press release to announce their latest SonyA 7r clone, the Hasselblad “Lusso”:

Press text:

The iconic Swedish camera maker Hasselblad, whose legendary 500EL was used by Neil Armstrong to capture the first images of the moon’s surface, has been in the market for lifestyle cameras since 2013, first with the [shoplink 37465 ebay]Hasselblad Lunar[/shoplink], followed by [shoplink 37464 ebay]Hasselblad Stellar and Stellar II[/shoplink].

The new Hasselblad Lusso E-mount mirrorless camera, featuring an impressive 36.8 megapixel 35mm full frame CMOS image sensor, brings the company’s strategy of offering consumers a symbiosis of elegant lifestyle, user convenience and state-of-the-art technology to a new climax.

The camera comes with a FE 28-70mm f/3.5-5.6 OSS lens. For its handgrip, a rich walnut Canaletto wood was selected not only for its strength but also for its warm essence. A matt finish obtained after a lacquering process retains the natural veins of this beautiful wood.

The Hasselblad Lusso, is a strikingly beautiful camera that will enthrall its owners not only by its beautiful aesthetics but also by its technical features and performance.

The Hasselblad Lusso will only be available at Lane Crawford and in selected camera stores in Hong Kong, Macau and China.

found via Digitalrev.

Current Hasselblad Sony clones are:
[shoplink 37464 ebay]Stellar (Click here)[/shoplink], [shoplink 37465 ebay]Lunar (Click here)[/shoplink] and Hasselblad HV ($7,999 off on BH!).

Hasselblad_LUsso

Sony interview and a good news: They are working on uncompressed RAW!

Kimio_Sony

Imaging Resource interviewed Sony engineer and manager Kimio Maki. The main talk was the new 42MP sensor and here are some key answers:

1) Why 42MP: 42-megapixel was the best pixel size to realize 4K movies. Super 35mm gives the best picture quality, from oversampling 15 megapixels down to the eight-megapixel 4K size. The picture quality is better than a professional video camera.

2) Noise improvement: in terms of ISO, this sensor’s sensitivity is better than 36-megapixel chips. The A7R Mark II has better noise performance; better than the A7R.

3) Why not 50MP: But 42 (MP) is not a good word. But actually, the engineers said “if you prefer 50, you have to lose sensitivity”. Of course 50 [would] give better resolution, and 45 would be more impressive, but it wouldn’t be perfectly balanced.

4) Advantages of backside illuminated sensors: in order to realize this kind of sensitivity, we have to prefer backside-illuminated. That’s the first priority, to gather lots of light, more light, effectively. The other decision was in the wiring layers; we used to use the aluminum, but aluminum is not good enough to transfer the data faster. Therefore we change the material from the aluminum to the copper to make it faster. [Ed. Note: Copper is more conductive than aluminum, so there’s less resistance in the circuit lines on the chip, meaning signals can propagate faster.] Therefore, then we could get a faster transition from the light to an electrical signal.

5) Uncompressed RAW: Sony RAW is compressed, not uncompressed. But if we’re getting a lot of requests for it, we should make such a kind of no-compression raw. We recognize the customer’s requirement, and actually we are working on it. And yes Sony could provide that via simple firmware upgrade!

6) Hybrid Autofocus: in terms of autofocus, we are using a hybrid focus, so first we use the phase-detection focus to get close to the object. Then near the object, we start to use contrast AF to get a clear peak. Then we adjust the focus. Then in order to make very precise focus (because 42-megapixel means very very small pixels), and also the focusing point could be a very small one, therefore we phase-detection together with contrast AF, contrast focus.

Recap: Hurray! Sony will give us uncompressed RAW at last! And let’s make no bargain here Sony, we want that addition on all current cameras :)

One more thing: Imaging Resource editor than writes:

They showed me as an example an A7R II with a Canon EF 24-70mm attached via a Metabones “smart” adapter. Even though we were in a pretty dimly-lit conference room, the A7R II seemed extremely responsive, with very little delay between me half-pressing the shutter button and the beep of focus-confirmation. Sony’s Mark Weir noted that this was the first time a full-frame mirrorless camera could focus traditional SLR lenses as fast as SLRs could. He noted that in this mode, the A7R Mark II was using only phase-detect AF, vs the two-stage hybrid approach Maki-san mentioned earlier.

Store links:
In USA:
A7rII at Amazon, BHphoto, Adorama, Uniquephoto.
RX10m2 at Amazon, BHphoto, Adorama, Uniquephoto.
RX100m4 at Amazon, BHphoto, Adorama, Uniquephoto.
In Europe at:
A7rII at Sony DE, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT. Wex UK.
RX100m4 at DE, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT. Wex UK.
RX100m2 at DE, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT. Wex UK.
In Asia at:
A7rII at Digitalrev, CameraPro.
RX10m2 at Digitalrev, CameraPro.
RX100m4 at Digitalrev, CameraPro.

(UPDATED) Sony releases a new firmware update for the A7/A7r/A7s and A6000!


First video showing the new firmware 2.0 A6000 startup time and XAVC-S recording option.

Sony issued a new firmware update 2.0 for those cameras. It improves the startup time and adds XAVC-S recording on the A6000. The firmware software should go online within the next few hours here (not available yet at the time of writing!):

Enter your model name and download the software on Sony sites like Sony US, Sony Germany, Sony UK, Sony France, Sony Italy, Sony Spain, Sony Holland, Sony Belgium, Sony CH, Sony Austria, Sony Portugal, Sony Sweden, Sony Norway, Sony Finland.

UDPATE: A working FW 2.0 link to the A6000 MAC firmware: sony.de/support/de/content/cnt-dwnl/prd-dime/sony-ilce6000-firmware-update-ver2_00-mac/ILCE-6000

UDPATE: And here is the first XAVC-S A6000 video sample:

Direct US links:
Sony a7 Firmware Update 2.o0: MAC | WIN
Sony a7R Firmware Update 2.o0: MAC | WIN
Sony a7S Firmware Update 2.o0: MAC | WIN
Sony a6000 (ILCE-6000) Camera Firmware Update 2.o0: MAC | WIN

Bildschirmfoto 2015-06-16 um 10.04.55

Zeiss releases the full Batis leaflet and MTF graphs!

Zeiss_Batis

Zeiss just released the full technical specifications and leaflet of the new Batis lenses. Check it out here:

Batis Leaflet: zeiss.de/content/dam/Photography/new/pdf/brochures/batis/batis_leaflet_en.pdf
Batis 85mm Technical Specifications: zeiss.com/content/dam/Photography/new/pdf/en/downloadcenter/datasheets_batis/batis_1885.pdf
Batis 25mm Technical Specifications: zeiss.de/content/dam/Photography/new/pdf/en/downloadcenter/datasheets_batis/batis_225.pdf

There are also two new videos:


Michael Pollmann Batis introduction


Carl Zeiss Lenses – New Pro Era

Both Batis lenses are now available for preorder in USA and Europe (UK/Germany)
Zeiss Batis 85mm f/1.8 lens in US at Adorama, Bhphoto. In Eu at Amazon DE, WexUK. In Asia at Digitalrev.
Zeiss Batis 25mm f/2.0 lens at Adorama, Bhphoto. In EU at Amazon DE, WexUK. In Asia at Digitalrev.
In Europe and Asia the Loxias can be found in Stock via [shoplink 36456 ebay]eBay sellers (Click here)[/shoplink] and Digitalrev (Click here).

Found via Mirrorlessrumors.

The very first RX1 competitor has been announced: The Leica Q.

Note for German readers: Gold Box now on the RX1R (Click here).

It’s really great news that Sony finally got competition in the RX FF segment. Leica just announced their Leica Q camera (specs here at BHphoto). And I hope this will one more reason for Sony to finally unleash the RX2! Here is a short recap of the new Leica Q strong and weak points compared to the Sony:

advantages of the new Leica:
– ISO up to 50.000
– faster 28mm f/1.7 lens
– 3.68 MP EVF
– first reports indicate very fast autofocus in bright light conditions.
– better overall built quality and button layout
– longer battery life
– has a proper Q smartphone App

disadvantages of the new Leica:
– The RX1 is still a lot smaller
– video quality on the RX1 seems to be better
– The RX1 is cheaper (RX1 costs $2,800 and the Leica Q $4,250 although the Leica comes with integrated EVF).

Full Leica Q press coverage can be read at MirrorlessRumors (Click here).

This week SAR readers photos selection.


Mathieu Legrand‎
Jade – Sony a7 II with 55mm 1.8
Www.mathieulegrand.fr

1) Submit your picture with a message and picture here: facebook.com/sonyalpharumors or on the SonyAlphaForum image section.
2) Like and comment the pictures from other readers here: facebook.com/sonyalpharumors/photos_stream?tab=photos and on SonyAlphaForum.
3) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself!

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