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Sony A7V is now officially announced! Pre-order it today to get it in time for Christmas!
The big Sony medium format system talk: 53.5mmx40mm sensor with 150 and 200mp, lots of f/1.7 primes and very expensive!
Surprise: New Viltrox(?) 35-50mm f/1.4 Full Frame zoom coming in 2026?
Sony manager about the future Cinema Line products: We want to go beyond expectations for the customers!

MFT lenses tested on the Sony A7r by Xitek

  • October 1, 2022
  • reviews
  • 0 Comments

Xitek (google translation here) tested a couple of Micro Four Thirds and Four Thirds lenses on the Sony A7r. Check out their website to see a ton if image samples!

Announced: NiSi 9mm f/2.8 APS-C E-mount lens

  • September 28, 2022
  • reviews
  • 0 Comments

Nisi officially announced the new 9mm f/2.8 APS-C E-mount lens (USA preorder here / worldwide preorder here).

Laowa 12-24mm f/5.6 FF RL review by SonyAlphaBlog

  • September 25, 2022
  • reviews
  • 0 Comments

The new Laowa 12-24mm FE lens is now available at BHphoto and Venusstore (worldwide shipment).

SonyAlphaBlog’s conclusion is:

The Sony and the Sigma cost from 2x to 4 times the price of the Laowa , but they are superior in every domains. Performances of the Laowa will only be decent on 24mpix cameras and if you do some post processing

Tamron 50-400mm F4.5-6.3 Review by Dpreview

  • September 22, 2022
  • reviews
  • 0 Comments

Preorders: Tamron 50-40mm FE at BHphoto, Adorama. in EU at Fotokoch, FotoErhardt, Calumet, WexUK.

Dpreview tested the new Tamron lens and they really liked it:

Christopher Frost: Tokina ATX-M 11-18mm f/2.8 E lens review with samples

  • September 21, 2022
  • reviews
  • 0 Comments

Tokina 11-18mm lens is at BHphoto. Adorama.

Christopher reviewed the brand new Tokina zoom lens:

Tokina SZ 33mm f/1.2 review by SonyAlphaBlog

  • September 20, 2022
  • reviews
  • 0 Comments

The lens is available at BHphoto and Adorama.

SonyAlphaBlog’s conclusion is:

Although it provides very good results globally the Tokina is a MF lens that is a bit overpriced vs the Viltrox and Sigma that are also very good and have AF while being smaller and lighter

New Topaz Photo AI app reviewed by Photorec, Jim Nix and Nick Powell

  • September 19, 2022
  • reviews
  • 0 Comments

Topaz announced the brand new Photo AI APP (Click here to read all details). Use the coupon code “GETPHOTOAI” to save 15% on your order! The deal runs until the 7th of October only.

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Here is the definition of the word “rumor” according to Merriam Webster dictionary:

Pronunciation: \ˈrü-mər\
Function: noun
Etymology: Middle English rumour, from Anglo-French, from Latin rumor clamor, gossip; akin to Old English rēon to lament, Sanskrit rauti he roars

Date: 14th century
1: talk or opinion widely disseminated with no discernible source
2: a statement or report current without known authority for its truth
3 archaic : talk or report of a notable person or event

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Rumor classification

RUMOR= Rumor I got from more solid sources  (51-90% it’s correct)

WILD RUMOR= Totally unverified and therefore unreliable rumor (10-50% chance it’s correct)

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