It’s likely to be a mistake but Sony Hong Kong said:

“On Sept 15, We (Sony Hong Kong) will bring you two latest Alpha full-frame mirrorless camera product information…”

They now have removed that phrase. There are three options:

1. It’s a mistake
2. They mean the A7c and the new rumored 2x-60mm pancake FF lens
3. They meant the A7IV too.

I wish it would be point 3 :)

Additional info I got from a trusted source:

• Nearly exactly the same A7III specs (same 24MP sensor)
• autofocus algorithm is the one from the A7sIII
• 4k30p (damn no 4k60P)
• Camera is slightly bigger than the A6600 and from what people told me it’s the “Most beautiful E-mount camera yet”

Sony A7c specs we know so far:

• In mid September Sony will announce the new “Sony A7c” entry level Full Frame compact camera
• Similar Sony A7III specs with 24MP sensor
• It has the same A7sIII fully articulating screen
• autofocus algorithm is the one from the A7sIII
• 4k30p
• body shape similar to the A6600 with EVF in the corner (camera is only slightly bigger)
  
• The camera will be marketed for vloggers and youtubers
• Battery is NP-FZ100,
• USB is Type-C.
• it has a single SD card slot
• It has both a mic-in and a headphone jack
• Wi-Fi (11a/b/g/n/ac) and Bluetooth
• price will be above A7III (2.100 Euro)
  
• New lens line will be announced too: The compact lenses will have the code “V”
• The first lens will be a compact travel zoom (something like a 28-60mm f/4.5-5.6 and similar to the Nikkor 24-50)

Join our new Sony A7c facebook group.

IMPORTANT: To not miss any future rumors and leaks follow me on Twitter, Facebook, Instagram and chat with me live NOW!!! on Discord.

Just a small addition to the A7c rumors: I have been told the new Sony A7c will be available in two colors: Silver and Black. And one source told me that actually only the top 1cm is Silver on the Silver model. The rest is Black.

Sony A7c specs we know so far:

• In mid September Sony will announce the new “Sony A7c” entry level Full Frame compact camera
• similar Sony A7III specs with 24MP sensor
• It has the same A7sIII fully articulating screen
• body size of the A6600
• The camera will be marketed for vloggers and youtubers
• Battery is NP-FZ100,
• USB is Type-C.
• it has a single SD card slot
• It has both a mic-in and a headphone jack
• Wi-Fi (11a/b/g/n/ac) and Bluetooth
• price will be above A7III (slightly above $2,000)
  
• There will be a Silver and Black A7c version
• New lens line will be announced too: The compact lenses will have the code “V”
• The first lens will be a compact travel zoom (something like a 28-60mm f/4.5-5.6 and similar to the Nikkor 24-50)

Join our new Sony A7c facebook group.

IMPORTANT: To not miss any future rumors and leaks follow me on Twitter, Facebook, Instagram and chat with me live NOW!!! on Discord.

Another trusted source confirmed (and added) the following Sony A7c specs:

1. Fully movable LCD screen
2. Eye tracking in video.
3. 24Mpix matrix
4. Body like A6600
5. New lens included (something like 28-60 4.5-5.6 – Note: source doesn’t remember the exact specs).

I also got more info about this new pancake zoom

This new lens from the set is to have a construction similar to that used in the Nikkor 24-50. So the lens is compact in “resting” form, in order to use it, you have to pull it out with the appropriate button (lock).

Here is the look of the Nikon lens:

Sony A7c specs we know so far:

• In mid September Sony will announce the new “Sony A7c” entry level Full Frame compact camera
• similar Sony A7III specs with 24MP sensor
• It has the same A7sIII fully articulating screen
• body size of the A6600 with EVF in the corner
• The camera will be marketed for vloggers and youtubers
• Battery is NP-FZ100,
• USB is Type-C.
• it has a single SD card slot
• It has both a mic-in and a headphone jack
• Wi-Fi (11a/b/g/n/ac) and Bluetooth
• price will be above A7III (2.100 Euro)
  
• New lens line will be announced too: The compact lenses will have the code “V”
• The first lens will be a compact travel zoom (something like a 28-60mm f/4.5-5.6 and similar to the Nikkor 24-50)

Join our new Sony A7c facebook group.

IMPORTANT: To not miss any future rumors and leaks follow me on Twitter, Facebook, Instagram and chat with me live NOW!!! on Discord.

It looks like there was a misunderstanding with a source. He said the A7c has no popup Flash but instead a popup EVF. The corrected himself. Yes there is no pop-up Flash but the EVF is fixed!

And one more new info: The exact price  of the body is 2.100 Euro!

Updated Sony A7c specs:

• In mid September Sony will announce the new “Sony A7c” entry level Full Frame compact camera
  
• similar Sony A7III specs (SAR note: I guess it means same 24MP sensor and same AF performance)
  
• It has the same A7sIII fully articulating screen
• body size of the A6600 with EVF in the corner
• The camera will be marketed for vloggers and youtubers
• Battery is NP-FZ100,
• USB is Type-C.
• it has a single SD card slot
• It has both a mic-in and a headphone jack
• Wi-Fi (11a/b/g/n/ac) and Bluetooth
• price will be above A7III (2.100 Euro)
• New lens line will be announced too: The compact lenses will have the code “V”

Join our new Sony A7c facebook group.

IMPORTANT: To not miss any future rumors and leaks follow me on Twitter, Facebook, Instagram and chat with me live NOW!!! on Discord.

One single source told me he heard something unexpected. That Sony would release a new LA-EA (A to E-mount) adapter. UPDATE: I have been told more about this adapter:

This adapter doesn’t have mirror (same like LA-EA3) so it works with sensor AF from E-mount body.
However, it also have motor integrated like LA-EA4.
They call it “LA-EA5” and sounds like its natural naming ;-)

The biggest surprise is that this would be the first A-mount related product announcement since 2015 :)