Now I hope this rumor is wrong :(

I got this from a single trusted source, whom rarely was wrong in the past. But I hope this is one of those rare occasions he might got the wrong info. He told me this:

1) No new E-mount camera will be announced in February ahead of the Cp+ show
2) Sony A7sIII will be announced ahead of the IBC show in August/September.

No info on the A7IV launch timing but I guess the chances stay high we will see it at Photokina. But lets’ hope I am wrong folks and we will get a new E-mount camera at CP+ already…

This is what to expect at the CP+ show (end of February): For sure we are soon getting a new compact camera model (RX or action camera). Also new E-mount lenses are likely to be announced.

Sigma will have a press conference on February 27 at 10:00–12:00 local time. I still have no 100% certain details about the possible lens announcements. But there is a fair chance we might get the rumored 70-200mm f/2.8 FE lens!

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via L-rumors

Tamron Japan made it clear that this years CP+ show will be focused on the new 70-180mm f/2.8 FE lens. There will be a special touch and try corner for this lens. Also expect pricing and market release to be announced. I got no info about the price yet but it might be something like 1,149 Euro???

This graph made by Sonyreconsidered.com shows how the camera unit sales dropped the past decade. In 2019 they sold 10% of the cameras compared to 2010. Pretty dramatic to see!

Of course the vast majority of the 2010 sales were fixed lens compact cameras. Sony (and all other companies) now (almost) completely focused their business on the (still profitable) system camera market.

Click on image to enlarge the single quarterly graph report

I am pretty sure Canon-Nikon and other companies have had a very similar decline. The real question now is if in 2020 that decline will stop. Otherwise the market really may become to small to sustain so many players.

View this post on Instagram

The Olympics, Tokyo 2020 will start in July. Shot on a A7R mk4 and a 55mm taken today in Tokyo. #olympics2020 #olympics #tokyo2020 #rainbowbridge

A post shared by Bob Martin (@bobmartinphotography) on Feb 2, 2020 at 3:17pm PST

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Bob Martin is well known for testing new Sony gear ahead of their announcement. Two years ago he was spotted testing the 400mm GM lens. Today he posted this IG image claiming it was shot with the A7mk4.

Many readers asked me about this so I thought it might better to address this in a public way so that I don’t have to answer all mails. UPDATE: Bob Martin now corrected his post and indeed he meant the A7rIV and not the A7IV :)

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Thanks Devan!

Image of the 9mm M-mount prototype version mounted on the Sony

What you see here below is the first image sample shot on the 9mm f/5.6 full-frame lens. This lens will be available as native E-mount option too:

There is yet no info about the possible release date and pricing

via VenusOptics

The past 2-3 days I got VERY reliable info about new Sony FE lenses (will post them soon) and conflicting rumors about the A7sIII launch date.

If some of the trusted sources reads this. Can you please let me know via form below when the exact A7sIII announcement will happen? Thanks!  Please use your usual Nickname so that I can recognize you as this contact form is completely anonymous:

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