Today Tamron will announce the new 28-75mm f/2.8 lens. But also Tokina has a surprise for us! This is the first image of the new 20mm f/2.0 FE autofocus lens that will be announced tomorrow (Feb 23). This lens is an updated version of their current manual focusing 20mm Firin. Here are the specs google translated from Japanese:

• Full size compatible AF lens for Sony E mount
• Lens configuration: 11 groups of 13
• Filter size: 62 mm
• Shortest shooting distance: 0.28 m
• Maximum shooting magnification: 1: 10.29
• Number of diaphragm blades: 9
• Size: 73.4 mm × 81.5 mm
• Weight: 464 g
• Expected release date: End of April 2018
• Is the announcement on February 23?

via Nokishita

Here are a few more leaked images of the new radio controlled Sony HVL-F60RM flash.

This flash will be announced along the new “entry-mid” level Alpha camera on February 26.

We know Sony will announce a new “entry-mid-level” Alpha camera on February 26. But so far I have no 100% reliable info about what this camera is about. But I think we can narrow down the choices to two cameras: The A7III and a new APS-C E-mount camera. It will be onw of the two.

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I will now report four “unconfirmed” rumors (which means non-reliable yet):

Source 1:

“A7mk3 at CP+ 24MP sensor”

Source 2:

“There will be a new aps-c type camera from sony.
it won’t be a direct successor to the a6500 model.I will be in a lower series using the same sensor but less features…”

Source 3:

“there are reasons to claim new camera will be APS-C budget E-Mount camera. Something like a5500 or a6000 mk2. I give it 70% and 30% for a7 mk3.”

Source 4:

Sony will not announce a new a7 camera, just a new small entry level compact camera with special new Facebook, IG and Twitter dedicated buttons for instant social media uploads. I think the camera will sell very well with the teenage generation.

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Let’s see whom of the three source is going to land on the hall of fame….or flame :)

You remember how trusted sources that Sony would announce two things on Feb 26: The “entry-mid” level Alpha and a new Flash. Well the sources were spot on so far as this image of the new Sony HVL-F60RM flash just got leaked via Nokishita. It’s a radio-controlled version of the Sony HVL-F60M (we posted a rumor about it back in October).

Now the question remains: What’s the new entry-level camera? Place your bet here:

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This Sigma roadmap shows the 50mm f/1.4 for APS-C E-mount

We posted many rumors the past days so let’s make a short recap:

1) Sony
Trusted: From trusted sources we know Sony will announce new “entry-mid” level Alpha camera and a new Flash on February 26 at the WPPI in Las Vegas.
Unconfirmed: We definitely will NOT get a new A7sIII. But it’s unconfirmed yet what that “entry-mid” level camera might be: A new A7III, A5300, A6500 or A77m3???

2) Sigma
Sigma should show their first ART FE lenses at the CP+ show. It’s unclear if one or some of the lenses will hit the market right away or if this will be more of a roadmap/development announcement.
There might be also a new 50mm f/1.4 lens for APS-C E-mount cameras.

3) Tamron
Tamron will announce a new 28-75mm f/2.8 FE lens.

4) Venus Optics
the Laowa 9mm f/2.8 will for APS-C E-mount will be announced in late March for $499.

5) Tokina
Tokina might finally show their two wide and super wide FE lens primes

6) Samyang
Samyang is going to announce a new portrait FE lens as next. But announcement date is yet unconfirmed. Could be ay Cp+ or shortly after that.

Curious note: If the rumored A7III specs will turn out to be true I will have some great rumor for the A7sIII too from the very same source…fingers crossed his A7III specs are correct!

Our source was spot on and indeed this is the first image of the new Tamron 28-75mm F/2.8 Di III RXD Full Frame E-mount lens for Sony! It should be announced on February 22.

This is the first non-Sony FE zoom lens. Tamron was also the first third party lens maker launching an 18-200mm APS-C E-mount zoom (here on Amazon US, Amazon DE).

Yesterday a reader sent us new images of the Sony 400mm f/2.8 OSS GM FE lens that is being tested at the Olympics. Today our reader Max spotted the first images shot with this lens by Sony photographer Bob Martin! They are all posted on his Instagram channel: instagram.com/bubblesontour/.

This one for example is clearly taken with the 400mm lens:

Mikaela Shriffrin USA during first run picture Bob Martin #alpha9 #400mm #frostbite

Ein Beitrag geteilt von Bob Martin (@bubblesontour) am Feb 15, 2018 um 6:45 PST

And this one has been taken with the 400mm lens and the 2x converter (800mm in total):

Katie Uhlaender USA competing in the womens Skeleton picture Bob Martin 400mm with 2x conv #alpha9

Ein Beitrag geteilt von Bob Martin (@bubblesontour) am Feb 16, 2018 um 7:57 PST

Reminder: This lens will hit the market in September according to BHphoto. And it will surely cost $10,000+ just like the Canon 400mm lens :(