Just a rendering of the possible A9s (but it could be named A7sIII)

UPDATE: Sony teased an “exciting camera launch” but we now learned this is for a new camcorder and not an new A7sIII.

Original rumor before the update:

–

The chances are increasing that we will get a new A7sIII (or A9s). This is the info I just got from three sources:

Source 1 (this was the source whom told me correctly there would be a new RX camera on September 12):

Source 2 (the source who shared correct announcement date of Sept 12 but was mistaken on the two camera announcement. But he was right many times before):

“After last RX announcement I am not 100% sure about anything, but I am pretty sure that video camera will be first like you wrote today. a9s or a7s3. And that is the surprise I wrote about before last announcement (because your other sources claimed it will be a7 III). Both are in plans but like I said – video camera should be first, a7 III will rather be announced in Q1 2018. And yes, it will be Full Frame GH5 killer!”

Source 3 wrote:

“Sony will announce ILCE7S3 at media in action NAB show.”

I hope to get a few specifics the upcoming hours. But I think we finally know what the “surprise camera” is that we rumored back in September and wasn’t announced along the RX10IV. Join our A7sIII group to further discuss news on this camera:
facebook.com/groups/SonyA7sIII/

I have no info if the new 135mm and 400mm FE lenses will be announced at the same event or maybe on another press event in November. Still a bit disappointed to hear the a7III is shipping in Q1. But it seems Sony decided to use their marketing and production resources to go after the Panasonic GH5 first.

–

Rumor ranking:
I am 100% sure Sony will announce one camera at or around October 18
I am 75% sure this is a new FF E-mount camera and 75% sure this is the A7sIII (or A9s)

I am now 100% sure that Sony will announce a new camera right at the Nab showshow. We can expect the announcement to happen around October 18… (+/- 1 day).

While I still have no SR5 rumor about what kind of camera we will get ….I got these two new information you have to take with a grain of salt:

1) Sony A7III to ship in early 2018 (announcement date uncertain). Still rumored to be a 24MP camera with 6fps (mechanical), touchscreen, 4k 30fps and up to 200.000 ISO.

2) The surprise camera we rumored about days ago is the new A7sIII. One source says that this camera is coming at Nabshow. If (big if!) this source is right it probably means Sony wanted to first release a proper GH5 competitor and maybe that’s why the A7III is coming in early 2018 only?
The source also said the features are “big” and the price is “big” too.

The NABshow “Media in action” is something different than the PhotoPlus show which starts on October 25. The Nabshow would be an ideal place for a new A7sIII announcement.

Join our groups to discuss the future new camera:
Sony A7rIII group and Sony A7rIII page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page

–

One more thing about SR5 Lens rumors: My trusted sources who shared all correct lens info the past 12 months still say the 135mm and 400m FE lenses (but announcement date unclear). For the record those are the rumors they shared previously and proved to be correct (links to the rumor article):
Sony A9.
100-400mm FE.
85mm FE.
100mm STF.
16-35mm GM
135mm Batis

It’s always terribly hard with Sony to know exactly what’s going to be announced. But that little I can tell you for sure: We will get one more announcement within the next 4-6 weeks. I am not sure if the announcement will be made before the Photoplus show in NYC or 2-3 weeks after the event (A7II was announced 3 weeks after the show on Nov 20, 2014).

Following logic and rumors A7III would be mature for an announcement. But also the RX1rII, A5100, RX100 cameras are in need for a replacement. 135mm and 400mm FE lenses are also hot candidates for an announcement.

I hope this time the announcement will be more exciting than the previous one for the RX10mIV.

Both Nikon (rumor here) and Canon (rumor here) are finally going to compete against Sony in the Full Frame mirrorless segment. Both companies should launch their new FF system cameras in 2018 (probably at Photokina in September).

I honestly think Sony is not going to change their camera roadmap release to wait and see how those cameras will look like. We are going to probably see a new A7III and A7rIII before the Nikon and Canon release.

But for sure Nikon and Canon are looking at the weak spots of the Sony system and will try to exploit them. I hope Sony will “prepare” for this and improve a couple of things like:

1) Lower the price on Sony cameras and lenses. Make them more accessible for people to join the E-mount system!
2) Improve on delivering more “mature” software (Example: fix star eater issue bug)
3) Rework the APP system so that third party developers can sell their APP’s
4) Improve the service (still issues in some countries)
5) Add functions that are long available on other camera system like real full touchscreen functionality, real 64 ISO, and so on…
6) Don’t do unnecessary “cuts” on hardware: A9 should have had 2 fast SD slot cards! USB 3.0 should have been long standard too. Improve the focus by wire (which I personally dislike).

It’s time for Sony to really growth up and give a really hard time to Canon and Nikon :)

As disclosed by patent JP2016/003349 Sony is working on a sensor with built-in lens structure array. This would allow Sony to make very thin cameras ideal for mobile devices and the automotive industry. But in the future this could become an interesting application for larger sensor fixed lens cameras too.

Image on top shows the current 20mm f/2.8 A-mount lens

The following info is from a source whom shared a few correct info in the past.

He told me that Sony will launch a new 20mm f/2.8 Full Frame E-mount later this year. This will be part of the affordable FE lens series from Sony like the 50mm f/1.8 FE and 28mm f/2.0 FE. It will become a relatively compact lens like the 20mm A-mount version.

Quick FEreminder: 135mm and 400mm FE lenses are on Sony’s announcement roadmap too.

–

Stay tuned on SAR and subscribe the newsletter to get info when it matters:

[wysija_form id=”1″]

To not miss any rumor quickly subscribe our social network:
RSS feed: http://www.sonyalpharumors.com/feed/
Facebook: https://www.facebook.com/sonyalpharumors
Twitter: https://twitter.com/SonyAlphaRumors

If you have some “rumor” to share just send me an anonymous messages here:
at sonyalpharumors@gmail.com or use the contact form you see on the right top of this site.

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

Among the new Samyang 35mm f/1.4 FE autofocus lens (leaked images here) Samyang will also announce this new Lens Station. It is a device to customize lens performance and update firmware of Samyang autofocus lens series.