A trusted source told me the new Sony ZV FF E-mount camera will be announced on March 29. As soon as I have 99% reliable specs I will share them to you!

There will be plenty of rumors and also possibly image leaks. So be sure to follow my new Youtube channel, Discord channel, Instagram (with funny AI images to annoy people), Facebook and Twitter to not miss news and rumors.

Tamron manager Kota Misawa chatted with Phototrend and shared many interesting insights:

• We also receive many requests for prime lenses, including a 90mm macro lens, and consider them. Other competitors, however, already produce macro lenses for mirrorless systems, so we have to think about how to develop much more attractive macro lenses. I invite you to stay tuned for our next announcements.
• Our performance shows that there is a market beyond so-called traditional focal lengths. After launching the 28-75mm, we were convinced that if we thought about customer needs and came up with a product that aligned with our philosophy, we could reduce the risk of developing unique lenses.
• The next step will be to plan new APS-C lenses.
• Of course, we always focus on designing compact and lightweight lenses. But now we also consider video-oriented users.
• We are thinking of a direct connection to the lens, with an integrated wireless chip, which is very difficult.
• Considering the geopolitical risks and supply chain aspects, we decided to build another factory in Hanoi.
• We believe the number of avid photographers is growing as the photography market shrinks. Therefore, we believe that the demand for high-end lenses will increase, and we are happy to continue to develop new products such as the 35-150mm f/2-2.8. At the moment, we are thinking about new high-end lenses. I invite you to stay tuned for our next announcements.

Summary: Tamron made it clear that they will keep focusing on making real unique lenses. APS-C E-mount lenses and likely also high quality FF lenses are coming soon too! More talk about what I think is going to happen with Tamron in this video:

Image on top from Dpreview

The last real “photocentric” APS-C E-mount cameras were announced back in 2019. They were the A6100 and A6600. We got two more APS-C cameras after them but they were made for Bloggers (ZV-E10) and the Filmmakers (FX30).

Now a trusted source told me there is definitely a new APS-C E-mount camera coming right before or max early Summer! He said this would be a new High End model! That’s all I got as RELIABLE info for now. I don’t know yet if this will be a new A6700 (Similar A6600 sized body with maybe the 26Mp FX30 sensor) or a A7000 (bigger A7 styled body with Sony A1 alike features).

In y video below I discuss what I think about the A6700 vs the A7000:

So now it’s time for you to let us know:

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There will be plenty of rumors and also possibly image leaks. So be sure to follow my new Youtube channel, Discord channel, Instagram (with funny AI images to annoy people), Facebook and Twitter to not miss news and rumors.

I got confirmation Sony will announce another E-mount camera after the ZV FF E-mount launch in late March. The camera is rumored to be announced before the start of the hot Summer. I will post a bit more details today at 15:00 London time here on SAR. The video about this will be posted at 14:45 London time on my Youtube channel (kindly subscribe!).

About the ZV FF camera: I will posted something more about it soon too…

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P.S.: I know you hate these teasers, but many do copy my rumors without to credit me. So I have ot make it clear who makes all the job to gather this information. Thanks for your understanding!

Note: This is a WILD rumor about the A7sIV that I got from a new source. Trusted sources have NOT told me yet if the A7sIV will be coming in 2023. So for the sake of clickbait, sorry “rationale discussion” let me know if you would be happy if that rumor would turn out to be true:

• A7sIV will be announced in Q3/Q4 2023
• 6k sensor that offers raw video and oversampled 4k video with no crops
• The highest dynamic range ever on any alpha camera

If the rumor is correct (big if!) the surprise here is that the A7sIV would not record 8K. Of course, being this aimed at professionals we have to admit that 8K isn’t yet mainstream anyway. So it might be a wise choice from Sony to focus on delivering the best 4k quality possible.

A chinese Weibo account claims the new Sony A1 firmware is being tested by the Chinese Independent Cinematographers Association:

Recently, some photographers have upgraded to the latest firmware for the α1, which improves usability and AF performance, and carries over some of the features of the α7R V, such as subject recognition.

No idea if this is true. All we know for sure is that Sony said the A7IV and Z1F would get a firmware update in Spring to make them compatible with the new creators app. Here is my summary of all firmware update rumors:

A Chinese user on Weibo spotted the next Sony camera registration. We now have THREE codes of yet NOT announced Sony cameras:

• WW542541 2.4GHz/5.1GHz
• WW198387 2.4GHz
• WW694956 2.4GHz/5.1GHz (which I suppose to be the new ZV FF E-mount camera)

One of them for sure is the ZV Full Frame E-mount camera which is coming in late March. The other one should be some sort of entry level camera while the third one looks like it may be a nice surprise! ! More about that soon on SAR and on my Youtube channel ;)