The new Sony A9III will be tested at the FIFA World Cup?

A month ago I got hints that the A9III might be coming in early 2023. it’s only a hint, nothing solid yet. But small bread crumps of rumors keep coming in like this one I got this week:

A9 III will be lent to select photographers during the FIFA world cup and possibly during the Asian winter games.

I repeat, I am still not certain the A9III is coming in early 2023, but from a timing point of view it would certainly make sense for Sony to replace the now over 3 years old Sony A9II. Here some rumored WILD specs:

Small last minute image leak of the new A7rV

Sony A7rV Preorders:
In US at BHphoto, Amazon, Adorama, FocusCamera.
In EU at Fotokoch, Amazon EU, FotoErhardt, Calumet DE, WexUK.

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I got one more small image of the A7rV. What we learn from this:

  • Same controls as the A7IV
  • the C1 button sits higher (as you see from the bump) to make space for the new 4 way articulating LCD screen.

I have been told the screen articulates like the one used by the Panasonic S1H:

I kindly invite you all to follow our Discord channel, Instagram, Facebook and Twitter to not miss news and rumors!

Sony A7rV specs summary:

  • 61MP sensor (30% chance this is a new BSI sensor with better light gathering performance…more likely it’s same A7rIV sensor).
  • New BionZ XR processor
  • TOTALLY New Autofocus system with AI deep learning (it can focus on elements like insects)
  • 693 phase detection points (A7rIV had 567 points)
  • 8k 24p (cropped)
  • 4k60p 4k24p (full read out)
  • 4K at 16 bit raw output
  • heat sink design of the Sony A7sIII (up to 30min 8K recording without overheating)
  • S cinetone is available
  • AI assisted auto WB
  • 8 stop IBIS
  • improved buffer up to 88 uncompressed RAW (at least with 2x CF Express A),
  • in lossless RAW you get large / medium / small full frame file sizes
  • New Pixelshift function with movement correction
  • 4 axis LCD screen (can flip and tilt)
  • Body looks like a mix between the Sony A7sIII and Sony A7IV.
  • Price: £3999
  • A7rV preorder page will be up on those links at BHphoto and Fotokoch.

Not confirmed yet, but likely:

  • two “dual SD Type A card slots”
  • 9,437,184 Dot EVF

Sony A7rV has four-axis screen (can flip and tilt)

Lats tidbits about the A7rV that is going to be announced today at 3pm London time. Trusted source confirmed it has:

  • 4 axis screen so both flip and tilt are included
  • It can also focus on insects

I kindly invite you all to follow our Discord channel, Instagram, Facebook and Twitter to not miss news and rumors!

Sony A7rV Preorders:
In US at BHphoto, Amazon, Adorama, FocusCamera.
In EU at Fotokoch, Amazon EU, FotoErhardt, Calumet DE, WexUK.

First confirmed Sony A7rV price info: It’s £3999 in the UK!

A source told me the Sony A7rV UK price info: It’s £3999.

Just for comparison: the A7IV is priced at £2,399 in the UK, $2,498 in the US and 2.799,00 € in Europe. So the initial rumor of the A7rV being priced around $3,899-3,999 seems to be spot on. In Europe I fear, the price might be above 4000€!

Sony A7rV Preorders:
In US at BHphoto, Amazon, Adorama, FocusCamera.
In EU at Fotokoch, Amazon EU, FotoErhardt, Calumet DE, WexUK.

Sony A7rV specs summary:

  • 61MP sensor (70% chance this is a new BSI sensor with better light gathering performance).
  • New BionZ XR processor
  • TOTALLY New Autofocus system with AI deep learning
  • 693 phase detection points (A7rIV had 567 points)
  • 8k 24p (cropped)
  • 4k60p 4k24p (full read out)
  • heat sink design of the Sony A7sIII (up to 30min 8K recording without overheating)
  • S cinetone is available
  • AI assisted auto WB
  • 8 stop IBIS
  • improved buffer up to 88 uncompressed RAW (at least with 2x CF Express A),
  • in lossless RAW you get large / medium / small full frame file sizes
  • New Pixelshift function with movement correction
  • Fully articulating LCD screen
  • Body looks like a mix between the Sony A7sIII and Sony A7IV.
  • Price: £3999

Not confirmed yet, but likely:

  • two “dual SD Type A card slots”
  • 9,437,184 Dot EVF