RUMOR: Sony might announce new lens(es) on March 22!

On October 21 Sony announced the latest E-mount product, the new A7IV. Now, nearly five months after we might finally get something new!  One usually reliable source told me that:

the first release of a new Sony product in 2022 will be on March 22nd.

This is coming from one reliable source only, so don’t take it as 100% solid rumor. I hope other sources can soon send me a confirmation (via anonymous contact box or via email). UDPATE: I got confirmation there is a new lens announcement!

From what I gathered this should be a new lens (or lenses). And not about a new camera. Like I told you before the ZV styled camera, the A7RV and later the A9III will be on market the second half of the year only. I am trying now to get the specs of the new lens(es) that could be announced on March 22.

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Wild rumors roundup: another 100MP rumor, A9III, no more Tele primes this year, 28mm f/1.4 GM

About those rumors: I have no idea who sent them and 90% of the times they turn out to be wrong. But, it happened in the past that a couple of those were right. So I will post them today, and we all together can eventually keep track of this. If one of the sources turns out to be right than we will know we can trust it a bit more!

Source 1:

High res camera 95 mpx this year more to come soon dont expect big video specs.

Source 2:

Sony 200mm F2 GM and 200 F2.8 G won’t be prouduce

Source 3:

Sony will make a 28mm f1.4 GM lens

Source 4:

Not sure this info is about A9iii.    Someone is going to sell a FF camera with 20-24MP.  The readout is 1ms for 12-bit and 2ms for 14-bit stills.

Sony A7rV (and another Zv-1 similar camera) will be launched before the A9III

We are still in the midst of the worldwide sensor shipment crisis, so timing still is a bit unsure. But from what I gathered til now this is what we can expect in 2022:

  1. A new ZV-1 alike styled camera and a new A7rIV are going to be announced before the A9III
  2. And only if sensor supply issues permit it, the A9III will come as last camera of the year (or in early 2023 if things go bad)

I have been told there is room for some surprises, but I don’t know what’s meant with this. I hope to get more tidbits about this soon.

Curiosity: Sony long pause…four months without a new product announcement!

Sony 50mm f/1.2 GM at BHphoto. Amazon. Adorama. FocusCamera. Fotokoch Germany. Calumet Germany, Foto Erhardt. ParkCameras UK. Jessops.

Last year on October 21 we got the last Sony announcement (A7IV). Today we officially mark four months of long pause with no new camera and no new lens. This is rather unusual for Sony. By comparison, last year Sony made two announcements in January (Sony A1 and 35mm GM).

The worldwide chip shortage may lead Sony to make a short “break” and postpone the announcement. But I am certain that pause will be over soon. Last year we got the 50mm f/1.2 GM lens in March. And 12 months after it would be nice to get the new 85mm f/1.2 GM ;)