Curiosity: Sony long pause…four months without a new product announcement!

Sony 50mm f/1.2 GM at BHphoto. Amazon. Adorama. FocusCamera. Fotokoch Germany. Calumet Germany, Foto Erhardt. ParkCameras UK. Jessops.

Last year on October 21 we got the last Sony announcement (A7IV). Today we officially mark four months of long pause with no new camera and no new lens. This is rather unusual for Sony. By comparison, last year Sony made two announcements in January (Sony A1 and 35mm GM).

The worldwide chip shortage may lead Sony to make a short “break” and postpone the announcement. But I am certain that pause will be over soon. Last year we got the 50mm f/1.2 GM lens in March. And 12 months after it would be nice to get the new 85mm f/1.2 GM ;)