Dear Sony, can you finally discount the Sony A1?

Soon we will get our new massive Sony A1 firmware update. And I thank Sony for listening our requests to bring on new features through consistent fw updates. But here comes my second request. In the exact three years since the launch Sony did not ONCE offer any cashback or discount on the Sony A1. This despite similar cameras like the Nikon Z9 being priced at $1,000 less.

I think it would be great for Sony to cut the price by $1,000 when they launch the major A1 firmware. That way we can also create some buffer between the A1 and future A1II…unless Sony plans to price it at $7,500!