Final Japanese market share analysis for 2012.


BCN Inc., has released the final market shares percentages of the 2012 sales in Japana. These are the results of the digital video and camera market:

Digital camera (integrated lens)
Canon 17.6
Sony Corporation 16.5
Nikon Corporation 14.1
Digital camera (SLR)
Canon 52.7
Nikon Corporation 35.1
Sony Corporation 7.1
Digital camera (SLR mirror-less)
Olympus 29.8
Panasonic 23.3
Sony Corporation 20.1
Digital video camera
Sony Corporation 40.2
Panasonic 24.8
JVC Kenwood 18.2

As you can see Sony made it into the top three of each category. The maybe disappointing news is the DSLR market share which is insignificant compared to the Canon-Nikon duo. So neither the A77 nor the A99 had a significant impact. Sony is doing much better in the mirrorless segment which (in Japan) is exactly as big as the DSLR market.

Amazon ranking (just ro see what’s hot in EU and US):
US ranking (Click here).
DE ranking (Click here).
UK ranking (Click here).
FR ranking (Click here).