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Has Sony finally gained the right momentum to challenge Nikon and Canon?

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Recently quite many websites posted articles about a possible big change coming soon. For the first time after ten years the DSLR market is not growing anymore and because of many reasons (economic crisis, market saturation, and so on) it is likely to shrink the coming years. Most noticeable Canon and Nikon failed to bring some major innovation while Sony is trying to innovate with concepts like the RX series (well done), QX series (bad in practice) and the A7 series (still not a mature system but it will grow fast). So let’s hear some opinions about the new tendency:

Luminous Landscape writes:

“DSLRs will diminish in market share and likely will become a niche product for wealthy enthusiasts. Mainstream enthusiasts will move to so-called mirrorless system cameras and the mass market will happily take pictures with their smartphones while uploading them in real-time to Facebook.
Sony has seen the writing on the wall better than most. So have Olympus, Fuji and Panasonic. Nikon and Canon have had an ostrich-like mentality and are therefore about to be side-swiped by a market shift of tsunami proportions. Unless their market planners grow the cojones needed to adapt to the changing marketplace, in a few short years there’ll be a lot of executives in Japan staring out the window at a train that has swiftly left the station.”

Christopher Chute (market intelligence firm IDC) predicts Nikon may be out of business in 5 years if the trend continues.

“You’re talking about a 10-15% decline in DSLR shipments all over the world. Which is kind of shocking because that market’s been growing double digits for almost ten years. Nikon recently said they have a five year plan to address this. And my view is, that five year plan should have come out five years ago. They’re not going to be around in five years.”

Andrew from EosHD writes:

“In my view, Canon are more vulnerable than anyone going forward. It isn’t just that the higher the climb, the bigger the drop at the other side – frankly their DSLR line has become boring from top to bottom.
The Sony A7 is a nail in the coffin of Canon’s full frame line-up but it’s consumer apathy which will finally close the lid.”

My opinion so far: I am always very careful with predictions. Yes, Sony created some great new cameras (RX and A7 series and so on). But honestly I do not believe Canon and Nikon are that lazy. I am sure they are right now working to fight back the Sony innovations. That said I am quite happy to lead a Sony rumor sites in such exciting times. And I already got some reliable hints about the 2014 roadmap and it sounds amazing what we will get soon. And if Sony keeps doing so (and maybe improve their support…example, better firmware upgrades) they may keep the momentum to seriously challenge Nikon and Canon High End camera market.

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Specs and Preorders in US and Canada (Click on store name to see direct preorder page):
Dedicated Sony announcement page at Amazon US (Click here).
Sony A7r body at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony A7 body at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony A7 with 28-70mm kit lens at Amazon, Adorama, BHphoto, SonystoreUS. TheCameraStore Canada.
Sony RX10 at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 24-70mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 35mm at Amazon, Adorama, BHphoto, SonystoreUS.
Zeiss 55mm at Amazon, Adorama, BHphoto, SonystoreUS.
70-200mm A-mount at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A-Mount to E-Mount Lens Adapter at Amazon, Adorama, BHphoto.
Sony A to E adapter with mirror at Amazon, Adorama, BHphoto.
A7/A7r leather case at Amazon, Adorama, BHphoto, SonystoreUS.
A7/A7r vertical grip at Amazon, BHphoto, SonystoreUS.
Sony W Series Battery Charger at Amazon, BHphoto.
Sony FA-CS1M Off-Camera Shoe at BHphoto.
Semi-Hard LCD Screen Protector for A7-A7r at Amazon, BHphoto.

Specs and Preorders in Europe:
Sony A7r body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE.
Sony A7 body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony A7 with 28-70mm kit Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE, Amazon UK, Amazon DE, Amazon FR.
Sony RX10 at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT, WexUK, WexDE.
Zeiss 35mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT,
Zeiss 55mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT

Asia:
A7r at Digitalrev
A7 at Digitalrev.
A7 with 28-70mm lens at Digitalrev.

 

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