Mr. Tanaka says it’s about time to announce new ASP-C Cameras!

For months now we are going on telling you Sony should announce a new High End APS-C camera as next. Well, a confirmation that indeed APS-C cameras will be announced soon is coming directly through the words of Sony manager Mr. Tanaka. In an interview released at Pronews.jp he said this:

元々Eマウントにはユーザーの入り口としてAPS-Cカメラのラインナップはありましたが、プロやハイアマチュアユーザーの多い弊社の既存ユーザーの要求としてまずはハイエンドを充実しなくてはならないということでしばらくお休みしていました。しかし、ハイエンドもこれだけ揃いましたので、そろそろいい時期かなと

In summary:

– The goal now was to focus on Full Frame cameras to satisfy the demand of the customers
– He said this goal has been achieved and it’s about time to focus on making APS-C cameras

Mr. Tanaka did obviously not hint about the timing about such a product announcement. All we know for sure now is that this is what we have to expect to be announced as next.

One more thing:

At Photokina Sony managers hinted that there might be a product announcement before the PhotoPlus show. One of the sources “indirectly” heard this could happen on October 16. But so far I wasn’t able to confirm this date. I hope to get more info the next 48 hours. But please keep in mind there is yet no solid rumor about that date.

What’s 85% confirmed is that Sony is ready to release a new High End APS-C E-mount camera. Just let’s hope it’s really coming at PhotoPlus!