Sony says the market will recover and A7c will win over customers from the DSLR and APS-C world

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Preorders:
In the USA at BHphoto, Adorama, Amazon, FocusCamera. In Europe at Calumet DE. Foto-erhardt DE. Fotokoch DE. Wex UK. Park UK.
Sony HVL-F28RM External Flash at BHphoto.

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Nikkei posted an interesting article about Sony’s overall view of the market and goal with the A7c launch:

  1. Sony’s goal with the A7c is to attract new customers particularly from the DSLR and APS-C world.
  2. Sony believes the mirrorless market has bottomed out and the market will stop shrinking
  3. Sony believes they will be number one in the market as DSLR sales are extpcted to shrink further the coming years (Sony is already number 1 in the mirrorless segment)

And here are the worldwide shipment data for 2019

Share of interchangeable lens cameras 2019

  1. Canon 4.16 million units
  2. Nikon 1.73 million units
  3. Sony 1.66 million units
  4. FUJIFILM 500,000 units
  5. Olympus 330,000 units
  6. Other 280,000 units

Mirrorless camera unit share 2019

  1. Sony 1.65 million units
  2. Canon 940,000 units
  3. FUJIFILM 500,000 units
  4. Olympus 330,000 units
  5. Nikon 280,000 units
  6. Other 240,000 units
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The world is changing: I bought my first photo gear with crytpo and you get up to 8% BNB cashback

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This might be interesting for our European readers (the card ins’t available for US citizens yet):

I bought my first photo gear (a lens) using the brand new Binance Card (click here to make an account to get one). The fee is about 1,5% to convert BNB to EUR or USD (and there are no other hiddden costs).
The good news is that there is an up to 8% cashback on every purchase (see image below). Althaugh realistically you will not spend 6,000 BNB in one month (that’s 130k in EURO). But a 4% BNB (about 4K per month) cashback is absolutely doable if you buy photo gear.

IMPORTANT: The one big problem dealing with crypto is the volatility. Be aware of that risk. A solution is to use the Binance Card with the BUSD stablecoin to to avoid the volatitly…but there is no cashback on that. And in general talk to a financial expert before doing crypto business to avoid mistakes and dumb errors :)

And please use my Binance affiliate link to create an account. I get a small commission and you pay 0% extra for that…Thanks!

 

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Lowepro Announces Two New Top-Loader Bags for Mirrorless Cameras

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Lowepro has announced two new top-loading camera bags designed for mirrorless cameras. The new Photo Active TLZs come in two lightweight sizes designed to provide enthusiast photographers protection for camera, one attached lens, and accessories while traveling, roaming the city, or hiking. Comfort, easy access, rugged build, and secure protection from the elements are the key features of the new Photo Active TLZ 45 AW and Photo Active TLZ 50 AW, which expand Lowepro’s Photo Active series to four bags of varying sizes.

via Explora

And recently also Think Tank Photo launched this new backpack on Kickstarter (Click here to see all details). Here you can see how it works:

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