This is super weird and unusual. Sony Alpha Ambassador Felipe Dana first teased a box containing a “mysterious” new camera. After getting a ton of messages he had to unveil that this box only contains the already announced new Sony FX2.

So folks, rather disappointing “teaser” campaign from Felipe :)

But do not despair, facts are facts and Sony did register two new camera in May! So for sure we can expect some new Alpha models to be announced within 3-4 months!

AP photographer, Pulitzer winner and Sony Ambassador Felipe Dana just dropped a bomb teaser on his Instagram stories account. He shared images of a box of what he calls a new “mysterious” Sony Alpha model. He writes this is a new Sony model named “Xxxxxx”. On the box itself you read “Xxxxxx Xxxx XXX”. I have no idea yet what this stands for yet.

UPDATE: A good guess from our reader BT Hathaway:

This is not hard to figure out. I just looked at the FX6 box. It has the Greek alpha, a vertical bar, then “Cinema Line FX6”. Six letters. Four letters. Three. So it’s a Cinema Line camera. And because the box is so big, perhaps this is the FX9 replacement some of us have been waiting to see! Though since there isn’t a placeholder for a “II” then perhaps this is an FX8 which I’ve seen rumored before.

Now I do think this is a new FX camera, maybe the long time rumored FX8?

–

SHARE RUMORS using this anonymous contact form or contact me via eMail, Signal, Telegram. Thanks!

To not miss any new rumor subscribe our Newsletter:

Social Networks:

• Subscribe my youtube channel: Usually I do post the rumors there 15-30min in advance before I post them on SAR
• Follow me on Twitter: Yep, I paid for the blue check so that you will actually see me.
• Follow my page on Facebook: Be sure to select “Favorites” to be notified when there is a new article online
• Follow me on Instagram: Ok, this one is more tricky as I am currently getting lost having fun with Ai images :)

Sigma has increased the price of all its lenses. You can check out the new 10% increase on these pages at BHphoto, Amazon, and Adorama. In nominal terms the biggest price increase is obviously on the 300-600mm lens which now costs + $600.

Since the political situation is completely unpredictable at the moment, it is difficult to speculate whether tariffs will soon be abolished or whether the situation will worsen further with the introduction of even higher tariffs…

If you order the Sony A1II at Adorama today…you will get it only in August. BHphoto only shows the note “Back-ordered” while Amazon is still not taking preorders.  Same story outside of the US with no delivery time unveiled at FotoErhardt, FotoKoch, Calumet, WexUK, Clifton, CameraPro. Sony Australia.

This does not seem promising for the announcement of the Sony A7V. I do not believe Sony will announce a new Alpha camera if it cannot keep up with production of its flagship model.

The first E-mount zoom Fisheye lens is now available for preorder at BHphoto (Click here) and Venus Optics (Click here).

The official product video:

Here is a review from Albert Dros:

The new TTArtisan Mini Flash Light is now available for preorder at Amazon (Click here).

A detailed review can be read at Phillip Reeve.

The Viltrox 85mm f/1.4 FE lens will be announced on June 17 at the BildExpo event (register here). Here are the leaked specs:

• The lens adopts 11 groups and 15 elements, including 3 ED lenses, 9 high-refractive index lenses,
• 11 circular aperture blades,
• minimum focusing distance is 0.79 meters,
• filter thread is 77mm,
• equipped with self-developed dual VCM motors,
• weighs about 800 grams.

One more thing: The 85mm f/1.2 LAB lens is due to be released by late 2025!