By coincidence, I just noticed that Sony has dropped the prices of their world-class projectors — with discounts of up to $2,000 — now available at Amazon (Click here). This marks the very first time these projectors have ever been discounted!
More ongoing deals:
A new Sony patent, published on October 15, 2025, describes a technology that would allow photographers to control autofocus points using their eyes while looking through the viewfinder — a concept reminiscent of Canon’s eye-control AF found in the Canon EOS R3 and Canon EOS R1.
The patent, titled “Viewfinder and Imaging Device,” outlines a system that detects the photographer’s eye movement to select the AF area. It uses a light-emitting unit to project detection light onto the cornea and analyzes the reflected signal to determine gaze direction. However, Sony’s design appears to address a major challenge with such systems — ensuring accuracy without increasing the size of the viewfinder or camera body.
The document explains that previous eye-tracking systems required larger optical paths and could be obstructed by eyelids or corneal variations, leading to unreliable autofocus. Sony’s new approach aims to confine the light emission to a narrow zone around the pupil, maintaining precision while keeping the viewfinder compact.
If this concept reaches production, it could mark Sony’s first implementation of true eye-controlled AF — something that could revolutionize shooting speed and precision for mirrorless cameras like the future Sony a9 IV.
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via Asobinet
The new Viltrox 50mm f/1.4 PRO lens is now available for preorder at BHphoto, Amazon, Viltrox, Pergear.
There is a review of this lens at SonyAlphaBlog and he concludes
It is a very good 50mm F1.4 with a budget price; very good to excellent sharpness, very good ergonomics, bokeh, background blur, AF , very low CA, good resistance to flare
Its main weakness is its weight, one of the heaviest in its category
ThePhoBlographer writes:
Viltrox packed weather resistance, good classic image quality, fast autofocus, and high quality into this body. Truly, there’s nothing to dislike about this new lens except that I wish it were just a bit smaller.
Do You Really Need the FX2 Instead of A7IV? | Sony FX2 Review
Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Beyond the Flash: Constant Lighting Photography | Westcott Wednesday (Explora)
Summer Photography Survival Guide: Stay Cool & Keep Your Gear Safe (42West).
Lunar Eclipse with the Sony 100-400mm (Mads Peter).
Sony’s Best Portrait Lens is From Over a Decade Ago (ThePhoBlographer)
3 Essential Lens Adapters for the Sony A6700 (Fotodiox).
Planning the Perfect Costa Rica Photography Trip (42West)
Illuminate Wedding Photographs with Versatile Outdoor Lighting (Explora)
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The new Viltrox 50mm f/1.4 PRO FE is now available for $549 at Amazon (click here). There are no reviews yet, but given its specs and build, it looks like a strong performer — priced about $400 less than the Sigma and nearly $900 cheaper than Sony’s GM version.
Since everyone is always speculating about what Sony will release next, I’ve put together a small table. With the Olympic Games coming up, the 100–400mm and the 400mm look like strong candidates for a “GM II” version. Especially the 100–400mm, which Sony promoted heavily for sports photography. Of course, an update to the 24mm would also be interesting…
| Focal Length / Type | GM I – Release Date | GM II – Release Date | Gap between I & II | Time since II Release |
|---|---|---|---|---|
| 16–35mm F2.8 GM | 31 May 2017 | 29 Aug 2023 | 6y 3m | 2.1y |
| 24–70mm F2.8 GM | 31 Mar 2016 | 27 Apr 2022 | 6y 1m | 3.5y |
| 70–200mm F2.8 GM OSS | 7 Sep 2016 | 13 Oct 2021 | 5y 1m | 4.0y |
| 85mm F1.4 GM | 3 Feb 2016 | 28 Aug 2024 | 8y 7m | 1.1y |
| 100–400mm F4.5–5.6 GM OSS | 19 Apr 2017 | — | — | — |
| 24mm F1.4 GM | 20 Sep 2018 | — | — | — |
| 400mm F2.8 GM OSS | 27 Jun 2018 | — | — | — |
| 135mm F1.8 GM | 26 Feb 2019 | — | — | — |
| 600mm F4 GM OSS | 11 Jun 2019 | — | — | — |
| 12–24mm F2.8 GM | 7 Jul 2020 | — | — | — |
| 35mm F1.4 GM | 4 Feb 2021 | — | — | — |
| 50mm F1.2 GM | 16 Mar 2021 | — | — | — |
| 14mm F1.8 GM | 20 Apr 2021 | — | — | — |
| 50mm F1.4 GM | 21 Feb 2023 | — | — | — |
| 300mm F2.8 GM OSS | 7 Nov 2023 | — | — | — |
| 50–150mm F2.0 GM | 26 Feb 2025 | — | — | — |
On average, GM lenses are replaced every 6.5 years. What do you hope to get next?
