Viltrox has been on a wild lens-release streak lately! 🚀
Today, they will officially launch the 50mm f/1.4 PRO FE (more about that tomorrow), but the excitement doesn’t stop there — another announcement is already set for October 20, and it’s almost certainly the 85mm f/2.0 EVO.
Let’s hope the long-awaited 85mm f/1.2 FE LAB lens, teased earlier this year, isn’t far behind!

Here are the rumored Viltrox 85mm f/2.0 FE lens specs:

• minimum focusing distance of 0.74m
• 58mm filter mount
• metal body
• aperture ring
• manual/automatic switching
• STM stepping motor

The French magazine Phototrend published an interview with Fabrice Abuaf, Senior Product Manager IP&S at Sony France. A couple of interesting points:

• Sony Alpha 7 IV and Sony Alpha 7 III are the best-sellers for Sony. In Asia, the bestseller is the Sony A7C II.
• The French market share in the Full Frame segment is around 35 %.
• The APS-C market share remains significant, with strong sales of the Sony A6400.
• About the future Sony A7V: “Our philosophy is not to renew at all costs every year. We build sustainable ranges, with major innovations in each generation.”
• On the new Nikon Zr competition for the Sony FX2: “The FX2 focuses on reliability and workflow consistency more than on the race for specifications. Most video and broadcast users have clearly understood the interest and logic of this range.”
• About the Sony RX1R III: “There have been many orders, proof that it meets a real need.”
• He has no information about a possible Sony RX100 VII successor.

The new Laowa 200mm f/2.0 FE lens is now available for preorder at Venusstore (wordlwide shipment). This lens is $1300 cheaper than the Sigma 200mm f/2.0!

Here are the first reviews:

The September 2025 rankings from Japanese retailers reveal that Sony’s momentum in the mirrorless market has slowed slightly compared to Fujifilm and Canon.Let’s see if the Sony A7V will bring back some proper WOW effect!

Best selling cameras at Mapcamera:

1. Ricoh GR IV
2. Fujifilm X-M5
3. Fujifilm X-E5
4. Ricoh GR IIIx
5. Canon EOS R6 Mark II
6. Sony a7C II
7. Sony a7IV
8. Hasselblad X2D II 100C
9. Canon EOS R5 Mark II
10. Nikon Z f

Best selling cameras at Kitamura:

1. Sony a7C II Zoom Lens Kit
2. Fujifilm X-T5 XF16-50mm Lens Kit
3. Fujifilm X-E5 XF23mm Lens Kit
4. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit
5. Fujifilm X-H2 Lens Kit
6. Sony a6700 High-Power Zoom Lens Kit
7. Canon EOS R50 Double Zoom Kit Black
8. Nikon Z50II Double Zoom Kit
9. Fujifilm X-M5 XC15-45mm Lens Kit
10. Sony a7 IV

Best selling lenses at Kitamura:

1. Sigma 18-50mm F2.8 DC DN Contemporary (Fuji X-mount)
2. Sigma 20-200mm F3.5-6.3 DG Contemporary (Sony E-mount)
3. Sigma 28-70mm F2.8 DG DN Contemporary (Sony E-mount)
4. Canon EF50mm F1.8 STM
5. Tamron 28-200mm F2.8-5.6 Di III RXD (Sony E-mount)
6. Sony E 70-350mm F4.5-6.3 G OSS
7. OM SYSTEM M.ZUIKO DIGITAL ED 50-200mm F2.8 IS PRO
8. Fujifilm XF70-300mm F4-5.6 R LM OIS WR
9. Sony FE 24-70mm F2.8 GM II
10. Tamron 18-300mm F3.5-6.3 Di III-A VC VXD (Canon RF Mount)

Our reader “MaBoCado” sent me this:

I sighted the Tamron 25-200 today at Imaging World fair in Nuremberg, Germany.
Unfortunately, It wasn’t possible to check it or to make use of it for testing purposes.

All I’ve learned so far is that the new lens might launch this week at the same price as the 28–200mm did when it was first released ($699 pre-tariff)— though that model is now discounted.

–

Thanks MaBoCado!

You can now preorder this massive bundle at 5DayDeal (Click here to see the long list of tutorials, software and LUT’s you get).

TTartisan just launched the SILVER version of their 75mm f/2.0 FE lens on TTartisan store and Amazon. A perfect match for the Silver Sony A7CII don’t you think?

Reminder: Their new hot selling 17mm f/4 Tilt-Shift full-frame lens for E-mount is in Stock at Amazon US&EU and  TTArtisan store.