Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Vintage Full-Frame Looks in a Modern Design from Tokina (Explora)
Why Other Camera Companies Can’t Follow Sigma’s Approach to Pricing (PetaPixel).
This video was shot entirely with Sony cameras, the Sony A7R V, Sony A7 IV, and Sony A6500, and is composed exclusively of timelapsess (Bernard)
Rollei 85mm F1.8 review at SonyAlphaBlog.
German Sigma 16-300mm lens review at d-pixx.de
Guiding the Gaze: Elevating Photography with Compositional Anchors (42West)
Tips for Photographing a Lunar Eclipse (Explora)
Today I’m excited to share news about two world’s first lenses that Sigma will announce soon:
Sigma 135mm f/1.4 – The BOKEH King
Sigma 20-200mm – The TRAVEL King
Let’s break it down:
Sigma 135mm f/1.4
This is a Full Frame Autofocus lens launching for Sony E and Leica L mount cameras — and nobody has ever done anything like this before. The closest we’ve seen is the manual focus Mitakon 135mm f/1.4, which was large, heavy, and optically underwhelming.
The new Sigma will be the spiritual successor to the legendary Sigma 105mm f/1.4 (still available at B&H), but with even more extreme bokeh thanks to the extra 30mm of reach. Compared to a classic 85mm f/1.4, this lens offers several advantages — and one small trade-off:
Extreme Bokeh: At a subject distance of 3 meters, an 85mm f/1.4 gives you ~9.8cm depth of field, while the 135mm f/1.4 delivers an incredible ~2.8cm.
More Discreet Shooting: You don’t have to be right on top of your subject to get a creamy, bokeh-rich shot.
Easier Background Separation: Even distant subjects get a beautifully blurred background.
Indoor & Low-Light Performance: Sports shooters may find this lens offers just enough telephoto reach to be useful, while f/1.4 allows shooting in challenging lighting like concerts or indoor sports. Switch your camera to APS-C mode, and you effectively get a 200mm f/1.4 field of view.
Another Full Frame Autofocus lens is coming for Sony E and Leica L mount cameras — and it’s something we’ve never seen before. Most travel zooms are 28-200mm (like this Tamron) or 24-200mm, but starting at 20mm changes the game. That ultra-wide end makes it perfect not only for travel and landscape work, but also for vloggers, bloggers, and selfie shooters. In short: this could be the one lens to rule them all. I do not have the aperture info yet…my guess is that it’s going to be f/3-5-6.3.
When will they be announced?
I don’t yet have images, pricing, or an exact release date for either of these lenses. What we do know is that on August 19, Sigma will announce the 12mm f/1.4 (APS-C), the 200mm f/2.0, and possibly the new 35mm f/1.2 II. The two lenses I revealed today might arrive a little later — potentially as late as September.
I hope to get the full final info (and possibly images) soon. In the meantime let me know if you are going to buy the ultimate BOKEH lens! – SHARE RUMORS using this anonymous contact form or contact me via eMail, Signal, Telegram. Thanks! To not miss any new rumor subscribe our Newsletter:
this is one of the “secret” spots I visit with my mountain bike regularly to get a refresh
As you may know, I live in the Alps and often go mountain biking. For now, I just put my Sony A7rV and Tamron 28-200mm lens in a small mountain bike backpack. But this has always been frustrating. The equipment gets stuck between other things and I can never access it easily. So I’m wondering if there are any other mountain biking enthusiasts out there who can give me some advice on which bag to buy that would be suitable for this purpose.
For reference, I asked ChatGPT 5 on what gear would suite my needs and this is his answer:
Goal: Carry a Sony A7R V with Tamron 28–200mm FE lens on a mountain bike with fast access, strong protection, and good weight balance.
Key challenges: Protecting a heavy full-frame setup from shocks, keeping balance on the bike, and being able to access the camera quickly without unpacking fully.
Best carry methods for your setup
Chest/shoulder mount (fastest access)
Cotton Carrier Skout G2 – Holds the A7R V securely to your chest so it doesn’t swing, even on rough trails.
Until October 1, you can get an additional $100 cashback on select Sony cameras at B&H Photo (click here), including the new Sony RX1R III and Sony FX2.