With its global shutter, the Sony A9 III erases motion distortion—though it won’t prevent a photographer from motion himself into the shot at the US Open 🙂
In 2013, Sony launched the first full-frame mirrorless camera. Since then, the basic design has remained unchanged. With the Sony A7c, we got a rangefinder-style version. But I think it’s time for Sony to consider developing an alternative version, something more ‘classic’ that can compete more directly with extremely popular cameras such as the Nikon ZF, the Fujifilm X-T5 and the future Canon full-frame vintage camera. Sony wouldn’t have to reinvent the wheel:
Take the same basic Sony A7rV specs and one entry level version with Sony A7V specs (for the younger generation).
Create a classic design camera based on the acquired Minolta heritage
The body itself should be of premium quality with classic Film dials (ISO, Shutter)
In my dreamworld this camera would also inherently have Kodak Film styles
After all the “hate” let’s also see some positive review of the new Sony RX1rIII. While the camera has faced a mixed reception online, particularly due to its $5,100 price tag, Alex argues that many critics are missing the bigger picture.
The Power of Portability
What sets the RX1 Mark III apart is not just its 61MP full-frame sensor or the Sony 35mm f/2 Zeiss lens—but the fact that all this power fits in a body small enough to slip into a Lululemon fanny pack. For Alex, this meant no camera bag, no sling—just true everyday carry. He took it everywhere: the gym, restaurants, grocery stores, even a nightclub.
This small form factor meant the camera drew zero attention, allowing him to capture moments discreetly in places where larger cameras like his Sony A7CR would have triggered restrictions or suspicion.
While some compare the RX1R III to the Leica Q3 or the Sony A7CR, Alex insists the RX1 stands alone. The Leica may be more polished, but it’s also heavier and bulkier. The A7CR may be more flexible, but it’s not pocketable. The RX1 Mark III offers pro-grade performance in a compact, point-and-shoot-like body, and that’s its magic.
While the price is high, Alex points out that camera prices across the board have increased in 2025. Even the new Ricoh GR IV launched at nearly double the price of its predecessor. Factor in tariffs and inflation, and the RX1’s U.S. pricing isn’t that surprising.
For Alex, the RX1R III is worth it—not just for its specs, but for how it changes the way you shoot. It’s a camera that encourages spontaneity, fits into your life, and gets out of the way—while delivering beautiful results.