Why Sony Needs to Bring Back Minolta NOW to Beat the Nikon Zf!

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In 2013, Sony launched the first full-frame mirrorless camera. Since then, the basic design has remained unchanged. With the Sony A7c, we got a rangefinder-style version. But I think it’s time for Sony to consider developing an alternative version, something more ‘classic’ that can compete more directly with extremely popular cameras such as the Nikon ZF, the Fujifilm X-T5 and the future Canon full-frame vintage camera. Sony wouldn’t have to reinvent the wheel:

  1. Take the same basic Sony A7rV specs and one entry level version with Sony A7V specs (for the younger generation).
  2. Create a classic design camera based on the acquired Minolta heritage
  3. The body itself should be of premium quality with classic Film dials (ISO, Shutter)
  4. In my dreamworld this camera would also inherently have Kodak Film styles

What do you think about this?

Would you consider buying a classic styled Full Frame E-mount camera?

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Today only at BHphoto: $200 off on the fast Sandisk 512GB Extreme PRO SD card

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Today only you get this fast V90 Sandisk SD card with $200 discount at BHphoto (Click here).

Reminder: Ending soon are those Sirui deals at BHphoto, Sirui store and Amazon.. massive savings on a ton of E-mount lens and accessories!

Lens savings:

  • SIRUI Venus 35mm / 100mm 1.6x Full-Frame Anamorphic Lenses – $449.00 ($950 off) – BHphoto, Amazon, Sirui
  • SIRUI Venus 50mm T2.9 1.6x Full-Frame Anamorphic Lens – $449.00 ($950 off) – BHphoto, Amazon, Sirui
  • SIRUI Venus 75mm T2.9 1.6x Full-Frame Anamorphic Lens – From $449.00 ($950 off) – BHphoto, Amazon, Sirui
  • SIRUI Venus 150mm T2.9 1.6x Full-Frame Anamorphic Lens – $499.00 ($1000 off) – BHphoto, Amazon, Sirui
  • SIRUI Venus 135mm T2.9 1.8x Full-Frame Anamorphic Lens – From $449.00 ($950 off) – BHphoto, Amazon, Sirui
  • SIRUI Sniper Series 23/33/56mm F1.2 APS-C Frame Autofocus Lens – From $265.00 ($85 off) – BHphoto, Amazon, Sirui
  • SIRUI Saturn 35mm Full-Frame Carbon Fiber Anamorphic Lens – From $539.00 ($660 off) – BHphoto, Amazon, Sirui
  • SIRUI Saturn 35/50/75mm Full-Frame Carbon Fiber Anamorphic Lens – From $539.00 ($660 off) – BHphoto, Amazon, Sirui
  • SIRUI Night Walker T1.2 S35 Frame Cine Lens Series – From $240.00 ($60 off) – BHphoto, Amazon, Sirui
  • SIRUI 20mm T1.8 1.33X S35 AF Anamorphic Lens – $699.00 ($100 off) – BHphoto, Amazon, Sirui
  • SIRUI 40mm T1.8 1.33X S35 AF Anamorphic Lens – $699.00 ($100 off) – BHphoto, Amazon, Sirui
  • SIRUI AURORA Series 85mm F1.4 Full-frame Autofocus Lens – $499.00 ($100 off) – BHphoto, Amazon, Sirui
  • SIRUI AURORA Series 35mm F1.4 Full-frame Autofocus Lens – $549.00 ($100 off) – BHphoto, Amazon, Sirui
  • SIRUI 35mm F1.8 1.33x M4/3 Anamorphic Lens – From $269.00 ($70 off) – BHphoto, Amazon, Sirui
  • SIRUI 24mm F2.8 1.33x Anamorphic Lens APS-C Lens – From $287.00 ($112 off) – BHphoto, Amazon, Sirui
  • SIRUI 50mm F1.8 1.33x APS-C Anamorphic Lens – From $268.00 ($100 off) – BHphoto, Amazon, Sirui
  • SIRUI 75mm F1.8 1.33x APS-C Anamorphic Lens – From $280.00 ($100 off) – BHphoto, Amazon, Sirui
  • SIRUI 16/23/33/56/75mm F1.2 APS-C Sniper Autofocus Lens Set – From $265.00 ($85 off) – BHphoto, Amazon, Sirui
  • SIRUI 35mm T1.2 / 50mm T1.2 / 75mm T1.2 Cine Lens Set – $899.00 ($88 off) – BHphoto, Amazon, Sirui
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Alex Barrera loves the new Sony RX1rIII because it can go to places where other cameras can’t go!

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After all the “hate” let’s also see some positive review of the new Sony RX1rIII. While the camera has faced a mixed reception online, particularly due to its $5,100 price tag, Alex argues that many critics are missing the bigger picture.

The Power of Portability

What sets the RX1 Mark III apart is not just its 61MP full-frame sensor or the Sony 35mm f/2 Zeiss lens—but the fact that all this power fits in a body small enough to slip into a Lululemon fanny pack. For Alex, this meant no camera bag, no sling—just true everyday carry. He took it everywhere: the gym, restaurants, grocery stores, even a nightclub.

This small form factor meant the camera drew zero attention, allowing him to capture moments discreetly in places where larger cameras like his Sony A7CR would have triggered restrictions or suspicion.

While some compare the RX1R III to the Leica Q3 or the Sony A7CR, Alex insists the RX1 stands alone. The Leica may be more polished, but it’s also heavier and bulkier. The A7CR may be more flexible, but it’s not pocketable. The RX1 Mark III offers pro-grade performance in a compact, point-and-shoot-like body, and that’s its magic.

While the price is high, Alex points out that camera prices across the board have increased in 2025. Even the new Ricoh GR IV launched at nearly double the price of its predecessor. Factor in tariffs and inflation, and the RX1’s U.S. pricing isn’t that surprising.

For Alex, the RX1R III is worth it—not just for its specs, but for how it changes the way you shoot. It’s a camera that encourages spontaneity, fits into your life, and gets out of the way—while delivering beautiful results.

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Sony RX1rIII in Stock at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK.

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July 2025 Interchangeable Lens Sales Ranking Revealed by Kitamura Camera

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The Japanese store Kitamura shared the bestseller list for the month of July. And it’s all an E-mount gear festival :)

Top 10 Interchangeable Lens Cameras – July 2025:

  1. Sony a7 IV Zoom Lens Kit
  2. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit
  3. Sony a7C II
  4. Sony α6400 Double Zoom Lens Kit
  5. Sony a7R V
  6. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit
  7. Sony α6700 High-Power Zoom Lens Kit
  8. Nikon Z30 Double Zoom Kit
  9. Fujifilm X-M5
  10. Nikon Z5 II

Top 10 Interchangeable Lenses – July 2025:

  1. Sigma 18-50mm F2.8 DC DN Contemporary (Fujifilm X-mount)
  2. Canon RF100–400mm F5.6–8 IS USM
  3. Fujifilm XF16–55mm F2.8 R LM WR II
  4. Sigma 28–70mm F2.8 DG DN Contemporary (Sony E-mount)
  5. Sony E 70–350mm F4.5–6.3 G OSS
  6. Sigma 18–50mm F2.8 DC DN Contemporary (Sony E-mount)
  7. OM SYSTEM M.ZUIKO DIGITAL ED 75–300mm F4.8–6.7 II
  8. Sigma 16–300mm F3.5–6.7 DC OS Contemporary (Sony E-mount)
  9. Canon EF50mm F1.8 STM
  10. Tamron 28–75mm F/2.8 Di III VXD G2 (Sony E-mount)
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