Sony launches world’s fastest smart Multifunction USB Hub and new SF-M tough card series!

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Sony has just announced the  world’s fastest smart Multifunction USB Hub and new SF-M tough ccard series. Press text:

Sony launches world’s fastest smart Multifunction USB Hub with UHS-II SD/microSD reader for efficient workflow

Sony continues to make ultra-high-speed, reliable and efficient workflow a reality for professionals, with the introduction of the MRW-S3 – the world’s fastest UHS-II SD/microSD card reader and USB Hub with USB 3.1 Gen 2 and up to 100W USB Power Delivery (USB PD) and HDMI output capability support.

Sony also launches an addition to its TOUGH SD card range with the introduction of the TOUGH SF-M series.

Power through your projects

Professional photographers, videographers and creators no longer need to worry about carrying numerous adapters to utilise their various pieces of kit or fret about using up ports on their latest PCs with USB Type-C TM ports. The MRW-S3 is a one-stop solution for fast and reliable data transfer in the form of a handy USB Hub.

The world’s fastest[1] UHS-II SD and microSD card reader handles everything from high-resolution RAW image files to 4K videos. It also allows the user to maximise their creativity with more time to spend on retouching and editing content.

The MRW-S3 is also the fastest USB Hub supporting USB 3.1 Gen 2 and provides ultra high-speed data transfer of up to 1000MB/s.This brings out the full speed of each USB device so that professionals can make the most of their high-speed external SSDs like Sony’s SL-M and SL-C TOUGH specification series.

In addition, the MRW-S3 can receive up to 100W USB Power Delivery (USB PD)[2] to ensure stable and reliable connections with USB devices. Users can be notified by the USB power level indicators if each port is ready to be connected at max power supply levels, eliminating worries of sudden disconnection due to poor power management.

Simplify your work life

The MRW-S3 has a HDMI output with 4K 30fps capabilities, to connect to external monitors without the hassle of carrying extra adaptors or sacrificing limited ports on your PC[3].

The powerful USB Hub has a durable aluminium body with a wave surface to prevent scratches, while the grip makes handling easier than ever, especially when connecting and disconnecting devices. The MRW-S3 weighs a mere 95g and comes with a detachable USB-C to USB-C cable for connecting to the host PC and helps prevent cable damage. This cable also can be used for connecting to USB 3.1 Gen 2 devices or to a USB PD AC adapter up to 100W, thanks to its embedded eMarker.

More than TOUGH enough

The SF-M TOUGH specification SD card is the world’s toughest UHS-II SD card that is shockproof and has the highest-grade waterproof and dustproof levels. Even in extreme shooting conditions, your work is protected so you can focus on the job in hand.

With ultra-high-speed data transfer of up to 277MB/s read speed and 150MB/s write speed, both photographers and videographers can enjoy the speed benefits of the SF-M TOUGH SD cards, whether shooting high megapixel RAW photographs or recording 4K video. When used with the MRW-S3 USB Hub, backups are swift and buffer times reduced, resulting in a highly optimised workflow.

Also, the new conventional UHS-II SD card “SF-E” series follows to provide users with a wider range of choice. It has fast transfer speeds of up to 270MB/s read and 120MB/s[4] write.

Both the SF-M TOUGH specification SD card and SF-E series include file rescue software[5] to recover accidentally deleted data and photos.

Both series will be available in 64GB, 128GB and 256GB capacities.

The MRW-S3, SF-M series and SF-E series will be available from Autumn 2019.

For product specifications, please visit: https://www.sony.net/mrws3/

– Ends –

[1]Based on Sony investigation as of July 2019

[2]From USB PD supporting AC adaptors. Recommended to use 35W or higher USB PD AC adapter

[3]Providing the host PC can support DisplayPort output from USB Type-C port.

[4]Write speed of 64GB model is up to 70MB/s.

[5]MacOS and Windows supported

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20% off on Amazon Basics at Amazon EU stores. Sony A7rIII 400 Euro cashback ending soon.

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20% off on all Amazon Basics items on these pages at Amazon Germany, Amazon UK, Amazon FR, Amazon IT, Amazon ES. Including Electronics and Camera/Photo accessories!

Sony Europe double cashbback on the A7rIII will end on July 14. See more info at Calumet (scroll down).

And the overall up to 1.000 Euro cashback on Sony camera and lenses rund out on July 31. More info on those special pages at Amazon Germany, Calumet, Amazon UK, WexUK and Amazon FR (Click below the camera name).

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You can now preorder the new Sony 35mm f/1.8 FE lens…and the new Sigma FE lenses too!

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The US preorders on the new Sony 35mm f/1.8 FE lens are now open:
In the USA/CA at Adorama, Amazon, FocusCamera, BHphoto and Henrys.
In EUROPE at Calumet DE, ParkCameras, WexUK, Calumet NL.

Sigma FE lenses:
Sigma 35mm f/1.2 FE at Adorama, BHphoto, FocusCamera, Henrys. In EU at ParkUK, WexUK.
Sigma 14-24mm f/2.8 FE at Adorama, BHphoto, FocusCamera, Henrys. In EU at ParkUK, WexUK.
Sigma 45mm f/2.8 FE at Adorama, BHphoto, FocusCamera, Henrys. In EU at ParkUK, WexUK.

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New Sigma 35mm f/1.2, 14-24mm and 45mm f/2.8 announced!

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Sigma FE lenses:
Sigma 35mm f/1.2 FE at Adorama, BHphoto, FocusCamera, Henrys. In EU at ParkUK, WexUK.
Sigma 14-24mm f/2.8 FE at Adorama, BHphoto, FocusCamera, Henrys. In EU at ParkUK, WexUK.
Sigma 45mm f/2.8 FE at Adorama, BHphoto, FocusCamera, Henrys. In EU at ParkUK, WexUK.

Press text:
35mm press text on SAR and product page on Sigma Global. Full size images samples on Wetransfer.
14-24mm press text on SAR and product page on Sigma Global.
45mm press text on SAR and product page on Sigma Global.

Press coverage:
Press text on Explora. 35mm first impressions by Yoshino Adachi. 14-24mm FE first impressions by Takumi Hayato. 45mm first impressions by Hiroshi Haraguchi.

First Real world images of the new Sigma FE lenses on the Sony A7rIII:

via Fujiacamera via Bicsyasin

35mm f/1.2 FE graphs:

14-24mm f/2.8 FE graphs:

45mm f/2.8 FE graphs:

Videos:

https://www.youtube.com/watch?v=ZP_evCSEVcg?SAR

Poll:

Which new Sigma lens will you buy?

View Results

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Something cool:
Sigma also announced the world’s smallest Full Frame system camera! More info on MirrorlessRumors.

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Press text: SIGMA 35mm F1.2 DG DN

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Preorders:
Sigma 35mm f/1.2 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.
Sigma 14-24mm f/2.8 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.
Sigma 45mm f/2.8 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.

Press text:

SIGMA 35mm F1.2 DG DN

Take your mirrorless to the next level

Benefit from the finest performance that the SIGMA’s first F1.2 large aperture prime delivers

  1. Newly developed high-performance lens series for full-frame mirrorless cameras
  2. SIGMA’s First F1.2 maximum aperture, large-diameter prime lens
  3. High operability that supports various shooting situations in both still and video
  4. Substantial functions enable user confidence, even in tough environments

Launch: July, 2019
Case, Petal Type Hood with Lock (LH878-02) supplied
Available AF mount: L-Mount, Sony E-mount

Note: The L-Mount Trademark is a registered Trademark of Leica Camera AG.

Appearance and specifications are subject to change without notice.

Bringing the “pursuit of ultimate image quality” to the next level with an F1.2 Art line lens for mirrorless cameras

First wide-angle AF lens with F1.2 maximum aperture for the full-frame Sony E-mount and L-Mount system. This lens enables a creation of artwork with astounding resolution and large bokeh effects, such as portraits that make use of a shallow depth of field. It brings the development concept of the Art line “pursuit of ultimate image quality” to the next level. While utilizing optical correction function inside the camera, aberrations that are difficult to post-process are thoroughly corrected thanks to the optical design and it thereby enhances resolution.

About Product Name: Product name includes “DG” when the lens is designed to deliver the ultimate in performance on cameras with full-frame sensors, and “DN” when the lens design is optimized for mirrorless cameras with the short flange focal length.

Key features

  1. Newly developed high-performance lens series for full-frame mirrorless cameras

With mirrorless cameras emerging at an accelerated pace, expectations towards lenses suited for high-performance full-frame mirrorless cameras are growing. Unfortunately, many photographers may feel that they have little choices for mirrorless lens systems in terms of performance, size, extensive lineup, and due to the burden of having to use multiple systems. SIGMA has thus developed and proposes this new full-frame mirrorless lens series as the optimal solution to this challenge.

SIGMA will develop interchangeable lenses with unprecedented specifications and performance by designs that benefit from the short flange focal length feature of mirrorless cameras while retaining the concepts of “Contemporary,” “Art,” and “Sports.” We will announce three models as the first lenses from this series.

  • 45mm F2.8 DG DN | Contemporary

Compact size is realized while maintaining high image quality and is compatible with full-frame mirrorless cameras. This prime lens refines the concept of the Contemporary line.

  • 35mm F1.2 DG DN | Art

The world’s first* 35mm F1.2 as L-Mount and Sony E-mount lens for full-frame mirrorless system. The high image quality of the Art line that pursues ultimate performance is realized by F1.2 maximum aperture.

* As an autofocus lens

  • 14-24mm F2.8 DG DN | Art
  1. Large-diameter, ultra-wide-angle zoom lens for full-frame mirrorless cameras.

While pursuing the ultimate image quality of the Art line, the size is reduced thanks to the exclusive design for mirrorless cameras.

  1. SIGMA’s First F1.2 maximum aperture, large-diameter prime lens

The “Art line in the age of mirrorless cameras” pursues ultimate performance as a large-diameter lens with a focal length of 35mm and also achieves a maximum aperture of F1.2. Three SLD glass elements and three aspherical lenses including a double-sided aspherical lens are optimally arranged in a lens construction of 17 elements in 12 groups. In addition to the optical design that makes use of the characteristic of the short flange focal length, it effectively takes advantage of the correction function inside the camera to correct distortion and peripheral illumination. Various aberrations that are difficult to correct by post-processing, such as sagittal coma flare, are thoroughly corrected by the compilation of the optical design technologies that SIGMA has cultivated, achieving an overwhelming resolution that can resolve over 50 million pixels.

  1. High operability that supports various shooting situations in both still and video

In autofocus photography, comfortable shooting for a F1.2 large-diameter lens is achieved by the large Hyper Sonic Motor (HSM) that gets desired torque required to drive the focus lens group. In manual focus photography, the focus ring driven by the focus-by-wire system with the optimized torque setting responds to fine operations of the photographer. The aperture ring is also mounted with a de-click function for removing clicks, enabling seamless operations that are especially useful during video shooting.

  1. Substantial functions enable user confidence, even in tough environments

The AFL button which can be assigned with various functions widens the range of operations available on the lens. Furthermore, the lens features a dust- and splash-proof structure, along with a water- and oil-repellent coating on the frontmost surface of the lens, which further supports shooting in various environments.

Other features

  • Full-time manual mode
  • Hood with lock
  • Available Mount Conversion Service
  • Designed to minimize flare and ghosting
  • Evaluation with SIGMA’s own MTF measuring system: A1
  • 11-blade rounded diaphragm
  • High-precision, rugged brass bayonet mount
  • “Made in Japan” craftsmanship

For more information about the SIGMA GLOBAL VISION lineup of fine products, please visit the official SIGMA global website:

SIGMA GLOBAL VISION: https://www.sigma-global.com/en/lenses/

Specifications

All figures calculated for L-Mount

Lens Construction: 17 elements in 12 groups|Angle of view (35mm): 63.4°|

Number of diaphragm blades: 11 (rounded diaphragm)|Minimum aperture: F16|

Minimum focusing distance: 30cm / 11.8in.|Maximum magnification ratio: 1:5.1|Filter size: φ82mm|Dimensions (diameter × length): φ87.8mm×136.2mm / φ3.5in. × 5.4in.|Weight: 1,090g / 38.4oz.

[Contact]

For further information, please contact your local authorized SIGMA Service Station listed in the link: http://www.sigma-global.com/en/about/world-network/

[Product information]

SIGMA GLOBAL VISION : http://www.sigma-global.com

Product information: https://www.sigma-global.com/en/lenses/cas/product/art/a019_35_12/

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