2017 Nikkei report: Sony now has a 13.3% market share in the system camera market

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The market share in the system camera market (2017)

Nikkei published the 2017 market share report for different categories. Let’s check some of the them:

Sony has a 13.3% market share in the system camera market. Nikkei writes (google translated text):

The interchangeable lens camera is an oligopolistic market where Canon, Nikon, Sony and Japan hold the market share of less than 90%, but the SLR is continuing to decline. SAR
In 18 years, the move of each company to accelerate the concentration of development resources to luxury mirrorless is likely to accelerate.

Interesting to note that the three leaders together increased their market share by +6.2% at the cost of the other manufacturers (Fuj-Olympus-Panasonic-Pentax). Sony did growth by 2,9% in a year to year basis and is getting closer to Nikon. Still Canon did grow faster with 3.9%.

2) Sony has 20% share of the overall camera market (system+compact cameras). Sony’s gap with Nikon is much closer with just 5,7% share difference.

 

In the CMOS sensor segment Sony owns a 52,2% market share. Nikkei writes (google translated text):

Sony’s single win is continuing for the CMOS sensor. With the trend of strengthening the camera function of smartphones, the market size in 2017 has expanded by more than 20%. For the future, attention will be paid to automobiles, such as high-sensitivity sensors that can recognize obstacles even in the dark.

 

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Debunking the next myth: Sony could make super fast FE glass if they wish to do so…

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That huge Nikon mount size created a myth on the web: That the Sony E-mount would never allow to make f/0.95 fast autofocus glass because their mount diameter would be too small. I talked to people close to Sony and their answer is that this is pure Bullshit. Sony has no plan yet to launch any f/0,95 FE lens. The simple reason for that is there are still too many gaps in the E-mount lens range to fill before to make such a special lens that only few people would buy. Such a lens would be big and expensive ($3,000 or more).

Seems like the large size of the Nikon mount has more to do with allowing them to eventually use larger than FF sensor. And if Nikon launches a fast lens that’s purely to give us a big “wow” to attract attention on the system. That’s what they need to hide the fact that they have a big lens gap to close. Don”t get fooled by Nikon huge DSLR lens range that can be used with adapters. Those lense are not designed for mirrorless continous autofocus system. They will not work as fast as the new “native” Nikon lenses designed for mirrorless

And by the way, this is the third big myth on E-mount I counted in those 8 years:

The first myth: I remember many years ago people argued that E-mount wouldn’t allow to have Full Frame sensor in it. The discussion only ended once Sony launched the FF VG900 camcorder.

The second myth: This one camera after the Sony A7 launch. It said it would be impossible for Sony to add-on sensor stabilization as the FF sensor barely fitted inside the E-mount. Of course Sony proved them wrong once more with the A7II launch

I guess that my post will absolutely NOT end this discussion. I hope Sony will make a 50mm f/0.95 just to end this third myth sticking around the web :)

Note this is an image of the Leica 50mm f/0,95 (manual focus lens) on the Sony A9:

One more message to Sony: Ah yes, one more thing, please Sony, please consider making a new medium format system too. Preferably with the larger 54x40mm sensor as I think the smaller GFX-X1D sensor size really makes little sense (too close to FF in terms of size with no visible IQ advantage). Dear Sony, make one new “real” medium format system to kill them all :)

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Sony Tidbits…

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Sigma Cinema Lenses

Sony A7riii vs the Sony A6300 (Enthusiastphotoblog).
Nikon 500mm tested on the Sony A7rII (Outfor30).
Vivitar 55 f2.8 Auto Macro – 1:1 on a budget (Theweekendlens).
Sigma 70mm 2.8 (e-mount version) on A7III and A7rIII (Mirrorlessons).
Gitzo Revamps Boompole Lineup with Lighter and Stiffer Carbon Fiber (Explora).
Sony a7iii & 55mm f1 8 studio field of flowers shoot (David Oastler).

Big event on Thursday in the UK at Brands Hatch Racing circuit with Cameraworld.
Lots of Sony offers on the day will be too good to miss! probably the best so far this year across Alpha bodies.

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
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I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

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Small scale Sony meeting today (there might be no product announcement)

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Multiple sources told me Sony has some kind of meeting today. It’s a small-scale event and there might be no product announcement at all. Anyway, if you got some info about that even drop me a message using the anonymous contact box.

That said even if at todays meeting there might be no new product expect the following gear to be announced between Photokina and the New York Photo Plus show:

Sony AsIII with 4k60p and HLG
Sony A6700
Sony 24mm f/1.4 GM

And this is just my pure dreamlist:

Sony 54×40 medium format system camera
Sony A5 entry level Full Frame
Sony 50mm f/0,9 GM just to annoy the Nikon fanboys ;)

 

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