This is Sony’s answer to Nikon much-advertised Z-mount diameter advantage that would allow them to make faster lenses.

And here is Matt Grangers take on the Sony press conference:

Sigma announced two new FE and one E lens:

Sigma 28mm F1.4 DG HSM Art
The new Sigma wide-angle model stands out with its thoroughly corrected magnification chromatic aberration and sagittal coma flare, as well as completely minimized distortion thanks to its optical design. It features water- and oil-repellent coating on the front lens element and its overall dust- and splash-proof structure ensures excellent performance even in the most challenging shooting conditions. The high-speed AF, thanks to the HSM (Hyper Sonic Motor) with an updated algorithm, captures the perfect moment instantly. Available in Sigma, Nikon, Canon and Sony E camera mounts, this lens is a great contender for street photography, as well as shooting landscapes and night skies.

Full technical specifications are available here: https://bit.ly/2DdAiVE. Pricing and availability will be announced later.

Sigma 40mm F1.4 DG HSM Art
The 40mm F1.4 DG HSM Art is Sigma’s first lens developed originally to live up to the sought-after angle of view and performance standard for a benchmark cine lens. This lens effectively arranges three FLD (“F” Low Dispersion) glass elements and three SLD (Special Low Dispersion) glass elements to correct axial chromatic aberration and magnification chromatic aberration. Designed for exceptional sharpness at maximum aperture, this lens excels at available light photography. With less than 1% distortion and near non-existent sagittal coma flare, this lens demonstrates consistent optical results featuring both 8K-compatible resolution and a beautiful bokeh. It is available for Sigma, Nikon, Canon and Sony E mount camera systems.

Full technical specifications are available here: https://bit.ly/2QHliC5. Pricing and availability will be announced later.

Sigma 56mm F1.4 DC DN Contemporary
This lens completes the Sigma large aperture series of portable wide-angle, standard, and telephoto prime lenses in Micro Four Thirds and Sony E mounts. Featuring compact design, light weight and outstanding image quality offered in Sigma’s Contemporary line, this lens stuns with a beautiful bokeh effect and the amount of brightness expected from F1.4 lenses even in the mid-telephoto range for cropped sensor cameras. In addition, this lens is characterized by smooth and quiet autofocus ideal for video shooting. Compatible with the Sony E mount Fast Hybrid AF, it also achieves precise AF tracking. By using the face recognition or eye AF functions of the camera, focus will continuously be on the face or the eye even if the subject moves during the shoot.

Full technical specifications are available here: https://bit.ly/2PLuSTh. Pricing and availability will be announced later.

Sony Photokina press conference is over and as Sony said this was a strategy meeting. So our rumors were spot on and as expected there were no new products. I think this is the first time ever Sony does not directly announce anything at Photokina (the 24mm GM lens was announced last week).

But let’s sum up what Sony said on the Photokina press conference:

1) They announced they will release twelve more E-mount lenses…soon (whatever that means)
2) They also announced they are working on AI technology and on updating the EyeAF to make it work with animals

Sony are currently holding their press conference at Photokina, dubbed the “Sony Strategy Update”. We’ll let you know if they announce any new products…#sonyalpha #sonycamera #sonyuk #sonyeurope #photokina #photokina2018 @SonyAlpha @SonyUK @SonyEurope pic.twitter.com/L3oglGVfKp

— photographyblog (@photographyblog) September 25, 2018

That’s it folks! Take out your whiskey to drink over this disappointment and think about my next words: There will be a press conference in mid October and I am pretty sure we will get new gear there :)

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Note: Sigma will soon announce the new E-mount lenses and Zeiss has a press conference on Sept 27

Image by DPreview

Fuji announced a new GFX-100 medium format camera with 4k30p, phase detection AF, IBIS  (world’s first on a MF camera). And it uses the brand new 100 Megapixel Sony sensor. At the same time they also announced world’s cheapest MF camera the GFX-50R (a full coverage can be seen at Fujirumors).

The day shall come Sony will do me the favour to make a medium format system mirrorless camera with their even larger 56x44mm sensor :)