Preorders: Sony 100mm GM macro at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.

The Sony 100mm GM is truly an exception lens. And all Gerald Undone, Chris from Petapixel and Dustin Abbott love it:

Lensvid sat down with Sigma CEO Kazuto Yamaki — here are a few key takeaways:

1. 2025 Lens Lineup

• Nine new autofocus lenses: 200mm f/2, 12mm, 17–40mm, 300–600mm, 135mm f/1.4, 20–200mm, plus two cine zooms (28–105mm, 28–45mm).
• Small, motivated R&D team of photographer-engineers; long tenures enable efficient development.
• Market is saturated; innovation is essential for adoption and survival.

2. 135mm f/1.4 Highlights

• First 135mm f/1.4 AF lens on the market, about 1.4 kg.
• Challenge: top optical quality while keeping size and weight reasonable.
• No optical stabilization; relies on camera IBIS which performs well up to ~150–180mm.

3. 20–200mm Zoom

• Versatile travel range starting at a very wide 20mm; addresses users accustomed to smartphone wide angles.
• Aim: high optical quality with useful close-focus at some focal lengths.

4. Cine Lenses (Autofocus)

• Two AF cine zooms (28–105mm and 28–45mm) inaugurate a mirrorless-focused cine line.
• No immediate plan for cine primes, but strong customer interest may influence future development.
• May reuse still-lens optics if they satisfy video needs (e.g., minimal focus breathing).

5. AI and Industry Outlook

• Current AI termed “baby AI”; role will grow but creativity remains human-led.
• AI creates from existing data; truly new, innovative work still requires human creators and real cameras.

Key Takeaway: Sigma is aggressively innovating with passionate engineers, launching bold optics while keeping human creativity at the core.

Some Prime Days that are still running today! You can find the deals on those pages: External storage deals, SD card deals, CFexpress cards, Sony deals. Here is selection of hot deals:

External storage:

• $60 off on the Crucial X10 2TB SSD
• $100 off on the Sandisk 22TB(!) HDD external disk

SD cards:

• $100 off on the Nextorage dual SD V90 card pack
• $35 off on the Sandisk 128GB V90 SD card

CFexpress Type A:

• $40 off on the 960GB Sandisk Type A card
• $70 off on the 512GB Nextorage Type A card

Accessories:

• Still a dozen of prime deals on UGREEN gear

Raid:

• $80 off on the portable Oyen Digital 8TB SSD MiniPro RAID V4
• $60 off on the 8bay enclosure

Sony cameras:

• $400 off on the Sony A7R V at BHphoto, Amazon
• $500 off on the Sony A7IV at BHphoto, Amazon,
• $300 off on the Sony A1 at BHphoto, Amazon
• $300 off on the Sony A7S III at BHphoto, Amazon
• $300 off on the Sony ZV-E1 (White) at BHphoto, Amazon
• $200 off on the Sony FX3 at BHphoto, Amazon
• $200 off on the Sony FX30 at BHphoto, Amazon
• $200 off on the Sony A7CR at BHphoto, Amazon
• $200 off on the Sony A7C II  at BHphoto, Amazon

Following the announcement of the excellent 100mm GM macro lens, it’s time to prepare for what could be the highlight of the year: the Sony A7V!

While the exact launch date hasn’t been confirmed yet, three reliable sources reported that Sony has informed the camera shipments will happen from Q1 only. This means that at best we might get a Sony A7V announcement in mid November.

Sony A7V specs known so far:

• Leaked image seems to suggest it has 33Mps sensor (we don’t know if it’s a tweaked A7IV sensor version or a new partially stacked)
• new AI chip like the Sony A1II
• Same Sony A7rV body design. This means same 4 way fully articulating screen and same controls
• It does NOT have the Sony A1II/A9III grip design
• price close to $3000
• Announcement likely in November at earliest with shipment start in January/February

Hope to be able to share more info soon ;)

Reminder: The Amazon Prime deals are now live at Amazon US and Amazon Canada. in EU at Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon NL, Amazon SWE, Amazon PL. In Asia/Oceania at Amazon Australia–

To share rumors please reach out using my anonymous contact form or contact me via eMail, Signal, Telegram. Thanks!

To not miss any new rumor subscribe our Newsletter:

Social Networks:

• Subscribe my youtube channel: Usually I do post the rumors there 15-30min in advance before I post them on SAR
• Follow me on Twitter: Yep, I paid for the blue check so that you will actually see me.
• Follow my page on Facebook: Be sure to select “Favorites” to be notified when there is a new article online
• Follow me on Instagram: Ok, this one is more tricky as I am currently getting lost having fun with Ai images :)

Amazon Prime deals will end on midnight at Amazon US and Amazon Canada. in EU at Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon NL, Amazon SWE, Amazon PL. In Asia/Oceania at Amazon Australia.

Additional deals not mentioned before:

• 25% off on the Sony WH-1000XM5 and 46% off on the Sony WH1000XM4
• $400 off on the Sony A7IV
• 20% off on the DJI mini 4
• 41% off on the Samsung T7, 29% off on the Samsung T9 and 39% off on the super fast Samsung 990 4tb NVME 
• 29% off on the Nextorage 512GB Type A card
• Lexar 8TB NVME for under $500!
• 20% off on the Rokinon 24-70mm FE
• 26% off on Adobe Creative Cloud Pro | 20+ creative apps plus 100GB Storage | 12-Month Subscription
• Save big on useful ANKER products
• Save big on Satechi products
• Amazon Prime Members w/ Prime VISA/Store Card Offer: Earn 7% Back Today w/ No-Rush Delivery on All Items Sold/Shipped by Amazon
• Prime Members: $100 Google Play Gift Card (Physical Card) + $10 Amazon Credit
• 50% off on the ECOFLOW Portable Power Station DELTA 2
• Amazon Haul offers 25% Off Sitewide (discount applied at checkout). Shipping is free on $25+ orders.
• Amazon offers Select American Express Cash Back Cardholders: 10%-30% Off your Eligible Purchase (maximum discount of $10-$30) when you use at least 0.01 Reward Dollars.

General pages you have to check out:

• Save big on cameras&lenses&accessories (check out this page!!!)
• Save big on Sony cameras&lenses
• Save big on Viltrox lenses and accessories
• Save big on lenses from Viltrox , Samyang, TTartisan, Sirui, Meike, Zeiss, 7Artisans, Astrhori
• Save big on Storage and Cards from Western Digital, Sandisk, Lexar, PNY, Crucial, Seagate, Samsung, OWC, Nextorage, Prograde, Acasis, Pergear.
• 35% on a lot of reconditioned gear! All stuff comes with 90 day warranty from Amazon!
• Save big on Apple gear
• Save big on Green accessories and NAS
• Save big on Terramaster NAS
• Save big on Ecoflow power banks
• Save big on Sony accessories from Sirui, Llano, K&F Concept, Smallrig, Neewer, Godox, Rode, Hollyland, Nisi.
• Save big on Camera bags (check big list here) with up to 30% off on Wandrd. Vanguard, Lowepro.
• Save big on Camera tripods, like Benro, Falcam, Gitzo, Manfrotto
• Quick deals on reconditioned gear

Selected list of hot deals:

• 20% off on the SchneiderKreuznach/Rokinon 14-24mm f/2.8 FE lens and Rokinon 24-70mm FE
• $200 off on the superb Viltrox 35mm f/1.2 FE lens
• $719 only for the Viltrox 135mm f/1.8 lens and also for the Samyang 135mm f/1.8 FE lens.
• 51% off on the Zeiss Batis 135mm f/2.8 FE lens
• $100 off on the 2Tb Sandisk external SSD disk
• $40 off on the Sandisk 960GB Type A card
• 29% off on the Nextorage 512Gb Type A card
• $120 off on the 14TB external WD drive
• 42% off on the WD 8TB Nvme
• 20% off on the Ugreen 4bay NAS
• $35 off on the Apple AirTag 4 Pack

Personal deals I grabbed:

• WD 8tb Nvme card (fast and big for my storage and editing!)
• Mova V50 Vacuum robot (the best robot for the best price)
• Eufy security camera (love that you don’t need a subscription)