The RX10m3 highlight is certainly that massive 24-600mm zoom lens. One lens to rule them all! Below you can find an interview with Sony manager Mike Bubolo.

More RX10mIII tests:
Hands-on pics have been posted by Dpreview too.
Image samples at Imaging Resource.
Cyber-shooting: Sony Cyber-shot RX10 III video overview (Dpreview).

Store links:
FE 50mm f/1.8 at BHphoto. Adorama.
FE 70-300mm at BHphoto. Adorama.
RX10m3 at BHphoto. Adorama.

via Sony.net

How much smaller is the new FE 70-300mm compared to the other FE tele zooms? The comparison at Camerasize shows us the new lens close to the two 70-200mm zooms. Tomorrow you will be able to preorder the new lens in US and Europe stores. And within the next few weeks Sony will announce the 70-200mm GM lens pricing too.

Store links:
FE 50mm f/1.8 at BHphoto. Adorama.
FE 70-300mm at BHphoto. Adorama.
RX10m3 at BHphoto. Adorama.

It’s a good day for the Sony E-mount FF system. We finally got our first really affordable prime lens. The 50mm f/1.8 FE costs $249 at BHphoto. So let’s compare it against the other lenses of its class:

1) The [shoplink 46307 ebay]Nikon 50mm f/1.8G[/shoplink] costs around $50 less than the Sony and very similar size and weight. It has a more “complex” 7 elements in 6 groups lens design.

2) The [shoplink 46308 ebay]Canon 50mm f/1.8 II costs less (around $100 on eBay)[/shoplink] and is smaller. But it has a more “simple” 5 rounded blade construction and has no aspherical lens. And it’s really made of very cheap plastic to keep production costs down.

At the end it all comes down to image quality. If it beats the Nikon lens I would certainly call it a winner!

Some more news: Hands-on pictures at Dpreview

Store links:
FE 50mm f/1.8 at BHphoto. Adorama.
FE 70-300mm at BHphoto. Adorama.
RX10m3 at BHphoto. Adorama.